Precision Marketing

Publication covering advertising, marketing and public relations.

VERTICAL MARKETS: Thirst for knowledge.
October 20, 2006

ANALYSIS: Growth in direct spend continuing to mask ad slide.
October 20, 2006

Ad Pepper Media unveils Australia office.
October 20, 2006

Smart unveils fortwo model blitz.
October 20, 2006

IN BRIEF: BBC pushes children's books.(Brief article)
October 20, 2006

IN BRIEF: Thomson hands brief to WDMP.(Brief article)
October 20, 2006

Industry forced to hold its breath on recycling targets.
October 20, 2006

IN BRIEF: Royal Mail unveils house-share data.(houses in multiple occu...
October 20, 2006

MOVING PEOPLE: Cheapflights names head of UK marketing.(recruited Joe ...
October 20, 2006

MOVING PEOPLE: T-Mobile UK hires head of business marketing.(Derek Wil...
October 20, 2006

LETTER: Annies' tale exposes man trapped in a job he hates.(Letter to ...
October 20, 2006

AIM Proximity trio to launch NZ data shop.(New Zealand)(Brief article)
October 20, 2006

LIST/INSERT FILE: List of Grand Prix Legends for sale.(Brief article)
October 20, 2006

LIST/INSERT FILE: Fish4 provides 700,000 names.(Brief article)
October 20, 2006

LIST/INSERT FILE: Net gambling file hits UK market.(Internet Gambling ...
October 20, 2006

LIST/INSERT FILE: TV Shop offers female buyers.(Brief article)
October 20, 2006

LIST/INSERT FILE: Digital Look sells Web database.(Brief article)
October 20, 2006

MOVING PEOPLE: Global Media picks business development boss.(Axel Scho...
October 20, 2006

MOVING PEOPLE: Garlands lures Hextall to finance director.( appointed ...
October 20, 2006

MOVING PEOPLE: Onepost selects global sales consultant.(John Partingto...
October 20, 2006

MOVING PEOPLE: Tumbleweed appoints chief technology officer.(Tumblewee...
October 20, 2006

IN BRIEF: Loyd Grossman in online overhaul.(advertising campaign )(Bri...
October 20, 2006

IN BRIEF: Perkins heads up investment fund.(Officials and employees)(B...
October 20, 2006

IN BRIEF: NU in 'pay-as-you-go' drive.(contracts of Norwich Union Dire...
October 20, 2006

Honda to roll out mobile service.(Honda Motor Europe Ltd.)(Brief artic...
October 20, 2006

L&G poised to widen review.(contracts of Legal and General Group PLC a...
October 20, 2006

IN BRIEF: Public 'hands ID to bin raiders'.(identity theft)(Brief arti...
October 20, 2006

Carbon Trust targets schools and colleges.(Brief article)
October 20, 2006

Joshua G2 snaps up Canderel business.(Brief article)
October 20, 2006

Virgin Trains staff in charity blitz.(Virgin Unite)(Brief article)
October 20, 2006

Single profit and loss key to joint approach.
October 20, 2006

South Africa hands #50m task to Ogilvy.(The South African tourist boar...
October 20, 2006

Royal Mail zonal pricing scheme to squeeze mail order firm profits.(Ro...
October 20, 2006

DLG 'biggest UK lifestyle group' in Wegener deal.(Wegener Direct Marke...
October 20, 2006

Energy Saving Trust pack to lure 'green' local authorities.
October 20, 2006

Early Learning Centre in largest ever drive.(Brief article)
October 20, 2006

PROFILE: Baker whips up a major storm.(Norman Baker)
October 20, 2006

VERTICAL MARKETS: Healthy attitude to change.(government campaigns)
October 20, 2006

OPINION: When will we learn to sound the part?(Column)
October 20, 2006

VIEWPOINT: How to ensure you're in the 'shop window'.
October 20, 2006

ANALYSIS: Harrods eyes rich pickings in data of shopping elite.
October 20, 2006

LEADER: Time to ask: how green is your tally?(Lib Dem Norman Baker)
October 20, 2006

ANALYSIS: Is it safe to trust your data to an Indian call centre?
October 20, 2006

The Facts: All you ever wanted to know about Asian call centres.(Brief...
October 20, 2006

Glenfiddich release eyes customer base.(Toasted Oak Reserve)(Brief art...
October 20, 2006

IN BRIEF: 40M people face bank probe.(bank accounts)(Brief article)
October 20, 2006

Why firms are going to the Philippines.(quality of advertising )
October 20, 2006

CONSUMER INSIGHT: Affluent 'townies' challenge rural consumer mould.
October 20, 2006

Creative critique: 20.10.06.
October 20, 2006

Baker faces backyard revolt.(Norman Baker)(Brief article)
October 20, 2006

DATA ANALYTICS: Complex question.
October 20, 2006

LIST DEVELOPMENTS: Shared success?(list managers)
October 20, 2006

IN BRIEF: Butlins hands brief to Fox Kalomaski.(Brief article)
October 06, 2006

Presky Maves lands Three Barrels task.(First Drinks Brands Ltd contrac...
October 06, 2006

IN BRIEF: DMA offers firms 'fight-back bullets'.(Direct Marketing Asso...
October 06, 2006

Waitrose hands direct brief to Kitcatt Nohr.(Kitcatt Nohr Alexander Sh...
October 06, 2006

Energy Saving Trust in public blitz.(Energy Saving Trust )(Brief artic...
October 06, 2006

US DMA sets deadline for postal reform law.
October 06, 2006

OPINION: Integration a natural not structural state.(Brief article)(Co...
October 06, 2006

LETTER: Email downtime needs to be examined closely.(Letter to the edi...
October 06, 2006

LETTER: Is Dan Bannister missing point.(Letter to the editor)
October 06, 2006

LETTER: Dan Bannister's way will hurt this industry.(Letter to the edi...
October 06, 2006

VERTICAL MARKETS: The switch to tighter targeting.(prices of gas)
October 06, 2006

SUPPRESSION: Suppressed intentions.(waste management of postal service...
October 06, 2006

LIST/INSERT FILE: Brora database put up for sale.
October 06, 2006

LIST/INSERT FILE: Executives list enters market.
October 06, 2006

LIST/INSERT FILE: Buyers of promo items revealed.
October 06, 2006

LIST/INSERT FILE: Thomas Pink reveals names.(user statistics)(Brief ar...
October 06, 2006

LIST/INSERT FILE: Wilmington file gets upgrade.
October 06, 2006

MOVING PEOPLE: Piczo names Seth managing director.(appointment of Chri...
October 06, 2006

MOVING PEOPLE: Communique360 hires media chief.(appointment of Anita R...
October 06, 2006

MOVING PEOPLE: Group Nexus/H picks marketing boss.(appointment of Meg ...
October 06, 2006

MOVING PEOPLE: WDMP names four new recruits.(new appointments )(Brief ...
October 06, 2006

MOVING PEOPLE: Ashley Bolser lures Bollard and Pond.(appointments of C...
October 06, 2006

Baker: Direct jobs come at huge cost.
October 06, 2006

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