Precision Marketing

Publication covering advertising, marketing and public relations.

The Facts: All you ever wanted to know about car number-plates.(market...
August 25, 2006

Virgin Mobile USA to bolster email targeting.(marketing of Virgin Mobi...
August 25, 2006

Optima Direct unveils start-up in Germany.(facilities of Optima Direct...
August 25, 2006

IN BRIEF: PNC lures Opera Telecom chief.(Appointment of James McNab )(...
August 25, 2006

IN BRIEF: Mitsubishi rolls out Grandis drive.(public service advertisi...
August 25, 2006

IN BRIEF: Cavers quits Publicis for Chemistry.(Mike Cavers is leaving ...
August 25, 2006

National Trust in mailing assault.(Watson Phillips Norman contracts)(B...
August 25, 2006

'Confusion reigns' as PIP scheme launches.(pricing in proportion)(Brie...
August 25, 2006

Tussauds eyes visitor groups with mail drive.(management of direct mar...
August 25, 2006

Asda in TradeDoubler link to boost Web sales.(sales and awareness of t...
August 25, 2006

Halifax lifts spend in major Yahoo! deal to lure students.(Halifax Ban...
August 25, 2006

Diageo raises Classic Malts spend.(marketing of whiskies)(Brief articl...
August 25, 2006

Nectar gets personal in local map mailing.(management of Nectar Ltd.)
August 25, 2006

Tank plans data quality scheme with Transactis.(service introduction o...
August 25, 2006

Mobile ticketing comes of age as DMA-backed trade body is born.(Direct...
August 25, 2006

Industry must take control of digital or 'get left behind'.(warning to...
August 25, 2006

Nice Work: Sam Reilly.(Sam Reilly services)(Brief article)
August 25, 2006

MOVING PEOPLE: Inbox Digital selects client services director.(appoint...
August 25, 2006

MOVING PEOPLE: RMG Connect lures creative business partner.(new appoin...
August 25, 2006

MOVING PEOPLE: Chemistry names Adams digital strategy chief.(appointme...
August 25, 2006

LIST/INSERT FILE: Smilechild file names updated.(mail order catalogue ...
August 25, 2006

LIST/INSERT FILE: Time-Life unveils fresh database.(Time-Life is offer...
August 25, 2006

LIST/INSERT FILE: World On A Plate offers buyers.(World On A Plate.com...
August 25, 2006

LIST/INSERT FILE: Windsor Group file up for sale.(Windsor sells a wide...
August 25, 2006

LIST/INSERT FILE: BrightMinds puts data on market.(introduction of mai...
August 25, 2006

DATABASE SOFTWARE: Taxing issues.(regulations of value added tax )
August 25, 2006

VIEWPOINT: Consumer insight can choose medium for us.(analysis of cons...
August 25, 2006

LETTER: Every household was alerted to PIP.(Letter to the editor)
August 25, 2006

LETTER: Young recruits require a broad agency education.(Letter to the...
August 25, 2006

Spot talent early to fuel digital growth.(direct marketing industry )(...
August 25, 2006

Does surge in UK loyalty schemes herald new era?(growth in loyalty pro...
August 25, 2006

EMAIL MARKETING: Open policy.
August 25, 2006

RETAIL: Fashioning change.
August 25, 2006

LEADER: Time to grab a slice of integrated action.
August 25, 2006

PROFILE: Old hand rallies young talent.
August 25, 2006

Direct approach to healthy eating stirring up prospects.
August 25, 2006

INTEGRATION: Media rivalry barring integrated path.
August 25, 2006

Nissan integrated push offers first 48-hour test-drives.
August 25, 2006

Cats Protection adopts PBR to boost DRTV ads.
August 25, 2006

Is there mileage in targeting number-plate changes?
August 25, 2006

UK slow to embrace surging Philippines.
August 25, 2006

Creative Critique.
August 25, 2006

Euro post firms slam full deregulation plan.(regulation of postal serv...
August 25, 2006

MOVING PEOPLE: Retail Marketing Partnership picks Halstead.
August 11, 2006

LETTER: Some of us up to speed with PIP.(Letter to the editor)
August 11, 2006

LETTER: Increasing sales of data contradict Morgan view.(Letter to the...
August 11, 2006

Email can lure 'coulds' as well as the 'shoulds'.
August 11, 2006

IN BRIEF: Energy Saving Trust targets councils.(Brief article)
August 11, 2006

IN BRIEF: Costa Coffee in Frescato online push.(Brief article)
August 11, 2006

Flora Omega 3 drink eyes health conscious.(Brief article)
August 11, 2006

Refuge rolls out 'bruising' assault.(awareness through advertising by ...
August 11, 2006

MOVING PEOPLE: Euro RSCG KLP hires marketing director.(Jenna Laxton be...
August 11, 2006

MOVING PEOPLE: 141 Worldwide/London names three recruits.(Marjon Bloem...
August 11, 2006

MOVING PEOPLE: Exposure hands Mallison account director role.(Tyler Ma...
August 11, 2006

ANALYSIS: 'Laggards' hit Internet banking customer service.(usage of o...
August 11, 2006

OPINION: Reward work that changes business.(analysis of direct marketi...
August 11, 2006

DM Authority cracks down on silent calls.(Direct Marketing Association...
August 11, 2006

Meteorite wins loyalty business for Jumeirah.(marketing of Jumeirah In...
August 11, 2006

Royal Mail under fire for 'greedy' D2D plan.(Royal Mail's agreement wi...
August 11, 2006

Computeach appoints Golley Slater to bolster response.(contracts betwe...
August 11, 2006

Virgin Trains to promote 'a change of scene'.(marketing)(Brief article...
August 11, 2006

Renault tests more targeted tack on back of 'Eye' push.(Regie National...
August 11, 2006

Barnardo's assault to track lapsed donors.(reports of donations)(Brief...
August 11, 2006

Mirror in ipoints reader trawl.(marketing of newspaper publishing)(Bri...
August 11, 2006

IN BRIEF: Ex-Proximity director joins Gyro.(appointment for Paul Neal ...
August 11, 2006

P&G seeks insight in Pringles Euro assault.(Procter and Gamble Co.)(Br...
August 11, 2006

N&P savings plan eyes footie fans.(Norwich and Peterborough Building S...
August 11, 2006

Acxiom revenue rise blocks ValueAct bid.(Acxiom Corp. contracts)(Brief...
August 11, 2006

S African Post Office to halt state subsidies.(South African Post Offi...
August 11, 2006

Agency.com sets up digital arm in Dublin.(facilities of Agency.com Ltd...
August 11, 2006

ANALYSIS: Car insurers seek stand-out to beat pricing gridlock.(manage...
August 11, 2006

The Facts: Car insurance.(rules for automobile insurance)(Brief articl...
August 11, 2006

ANALYSIS: Does Barclays signal death of large agency rosters?(marketin...
August 11, 2006

MOVING PEOPLE: Personal hires creative team Leighton and Kirk.(Debbie ...
August 11, 2006

MOVING PEOPLE: Occam chooses head of data strategy.(Occam has appointe...
August 11, 2006

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