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Precision Marketing

Publication covering advertising, marketing and public relations.

Tequila snaps up #4m homeware business.
July 28, 2006

Telemarketing spend beats TPS stampede.
July 28, 2006

Ex-Identex boss joins EuroDirect.(EuroDirect new appointments)(Brief a...
July 28, 2006

IN BRIEF: Tesco hands BD-NTWK stores brief.(Tesco has appointed BD-NTW...
July 28, 2006

IN BRIEF: Lil-lets in La Senza partnership.(Woo agency partnerships )(...
July 28, 2006

Esure to rebrand as no-claims specialist.
July 28, 2006

Virgin Games reveals witty hand.
July 28, 2006

USPS pushes mail drives to direct bosses.
July 28, 2006

Budget shift online driving surge in direct growth.
July 28, 2006

LIST/INSERT FILE: EMI/Virgin offers buyer database.(product introducti...
July 28, 2006

MOVING PEOPLE: Flourish names Gundry senior account manager.(direct ma...
July 28, 2006

MOVING PEOPLE: Mason Zimbler hires creative director.(new appointments...
July 28, 2006

MOVING PEOPLE: Craik Jones chooses creative team.(new appointments)(Br...
July 28, 2006

MOVING PEOPLE: ListLab appoints senior account manager.(ListLab, the l...
July 28, 2006

MOVING PEOPLE: Chemistry picks two client services directors.(new appo...
July 28, 2006

MOVING PEOPLE: Ambergreen selects account manager.
July 28, 2006

LIST/INSERT FILE: Goldshield puts data up for sale.(healthcare product...
July 28, 2006

Arlo in major Anchor assault to unearth customer profiles.
July 28, 2006

Teenage market must inherit savings habit.
July 28, 2006

VERTICAL MARKETS: Valued customer strategies.(financial services)
July 28, 2006

Creative Critique.
July 28, 2006

OPINION: Digital growth must not stunt other media.(Editorial)
July 28, 2006

VIEWPOINT: Search success can't be judged in isolation.
July 28, 2006

LETTER: Join in the 'Magic and logic' debate.(Letter to the editor)
July 28, 2006

LETTER: List rental market still alive and well.(Letter to the editor)
July 28, 2006

LETTER: Offer consumers that 'added value'.(Letter to the editor)
July 28, 2006

LIST/INSERT FILE: Online parenting website revealed.(service introduct...
July 28, 2006

LETTER: Information is already in place for PIP transition.(Letter to ...
July 28, 2006

Little sympathy for ITV World Cup woe.(ITV PLC)(Brief article)
July 28, 2006

Clinton goes direct to lure election donors.(reports of political fund...
July 28, 2006

IN BRIEF: Coral launches integrated assault.(integrated campaign)(Brie...
July 28, 2006

IN BRIEF: France Telecom hires Euro RSCG KLP.(contracts)(Brief article...
July 28, 2006

Nestle in Purina mailshot debut.(direct mail campaign )(Brief article)
July 28, 2006

OFT reprimands IMP as complaints surge.(Office of Fair Trading)(Intern...
July 28, 2006

Callaway Golf in online drive to bolster data.(online campaign)(Brief ...
July 28, 2006

NSPCC targets 'high-giving' areas in door-drop offensive.(National Soc...
July 28, 2006

Carphone Warehouse eyes over-50s sector.(market shares)(Brief article)
July 28, 2006

DMA tells members: comply or face chop.(Direct Marketing Authority)(Br...
July 28, 2006

Clients should respect our well cut corners.
July 28, 2006

Carlson hands Aussie chief key global role.(Carlson Marketing Group In...
July 28, 2006

Brands ride wave of interest in adventure holidays.(Thomas Cook Holida...
July 28, 2006

Clients are warned to adopt integrated strategy.
July 28, 2006

GIS: Balancing fact.(Geographic information systems works to direct ma...
July 28, 2006

CUSTOMER CONTACT CENTRES: Calls for a united front.(trends in customer...
July 28, 2006

PROFILE: 'Top gun' has rivals in his sights.
July 28, 2006

Net closes in on rogue data sellers.
July 28, 2006

Seat to 'cut the crap' in debut fleet drive.(Seat UK)(Brief article)
July 28, 2006

LIST/INSERT FILE: Stationery file goes on market.(New England Business...
July 28, 2006

LIST/INSERT FILE: NHS Management releases names.
July 28, 2006

Dunnhumby scraps spin-off divisions in strategy rethink.(Brief article...
July 14, 2006

Hardys exploits thirst for knowledge of wine.(Hardy Wine Co.)(Brief ar...
July 14, 2006

Legal threat to data transfer beyond EU.(Europen Union)(data protectio...
July 14, 2006

ANALYSIS: Does 'value' strategy spell end for price promotions?
July 14, 2006

PROFILE: Andrews sets overseas course.(Phil Andrews)(Biography)
July 14, 2006

VIEWPOINT: Time travel reveals need to get personal.
July 14, 2006

LIST/INSERT FILE: Thane Direct offers viewers.
July 14, 2006

Royal Mail plans discounts with 'zonal' scheme.(Brief article)
July 14, 2006

Personal search sites face ICO clampdown.(Information Commissioner's O...
July 14, 2006

WWF assault exposes illegal trade in tigers.(World Wildlife Fund)(Brie...
July 14, 2006

Hellmann's pack to lure families.(Brief article)
July 14, 2006

Clients warned to wise up to creative ideas or 'lose out'.(Brief artic...
July 14, 2006

Creative Critique.
July 14, 2006