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Precision Marketing
Publication covering advertising, marketing and public relations.
Tequila snaps up #4m homeware business. July 28, 2006
Telemarketing spend beats TPS stampede. July 28, 2006
Ex-Identex boss joins EuroDirect.(EuroDirect new appointments)(Brief a... July 28, 2006
IN BRIEF: Tesco hands BD-NTWK stores brief.(Tesco has appointed BD-NTW... July 28, 2006
IN BRIEF: Lil-lets in La Senza partnership.(Woo agency partnerships )(... July 28, 2006
Esure to rebrand as no-claims specialist. July 28, 2006
Virgin Games reveals witty hand. July 28, 2006
USPS pushes mail drives to direct bosses. July 28, 2006
Budget shift online driving surge in direct growth. July 28, 2006
LIST/INSERT FILE: EMI/Virgin offers buyer database.(product introducti... July 28, 2006
MOVING PEOPLE: Flourish names Gundry senior account manager.(direct ma... July 28, 2006
MOVING PEOPLE: Mason Zimbler hires creative director.(new appointments... July 28, 2006
MOVING PEOPLE: Craik Jones chooses creative team.(new appointments)(Br... July 28, 2006
MOVING PEOPLE: ListLab appoints senior account manager.(ListLab, the l... July 28, 2006
MOVING PEOPLE: Chemistry picks two client services directors.(new appo... July 28, 2006
MOVING PEOPLE: Ambergreen selects account manager. July 28, 2006
LIST/INSERT FILE: Goldshield puts data up for sale.(healthcare product... July 28, 2006
Arlo in major Anchor assault to unearth customer profiles. July 28, 2006
Teenage market must inherit savings habit. July 28, 2006
VERTICAL MARKETS: Valued customer strategies.(financial services) July 28, 2006
Creative Critique. July 28, 2006
OPINION: Digital growth must not stunt other media.(Editorial) July 28, 2006
VIEWPOINT: Search success can't be judged in isolation. July 28, 2006
LETTER: Join in the 'Magic and logic' debate.(Letter to the editor) July 28, 2006
LETTER: List rental market still alive and well.(Letter to the editor) July 28, 2006
LETTER: Offer consumers that 'added value'.(Letter to the editor) July 28, 2006
LIST/INSERT FILE: Online parenting website revealed.(service introduct... July 28, 2006
LETTER: Information is already in place for PIP transition.(Letter to ... July 28, 2006
Little sympathy for ITV World Cup woe.(ITV PLC)(Brief article) July 28, 2006
Clinton goes direct to lure election donors.(reports of political fund... July 28, 2006
IN BRIEF: Coral launches integrated assault.(integrated campaign)(Brie... July 28, 2006
IN BRIEF: France Telecom hires Euro RSCG KLP.(contracts)(Brief article... July 28, 2006
Nestle in Purina mailshot debut.(direct mail campaign )(Brief article) July 28, 2006
OFT reprimands IMP as complaints surge.(Office of Fair Trading)(Intern... July 28, 2006
Callaway Golf in online drive to bolster data.(online campaign)(Brief ... July 28, 2006
NSPCC targets 'high-giving' areas in door-drop offensive.(National Soc... July 28, 2006
Carphone Warehouse eyes over-50s sector.(market shares)(Brief article) July 28, 2006
DMA tells members: comply or face chop.(Direct Marketing Authority)(Br... July 28, 2006
Clients should respect our well cut corners. July 28, 2006
Carlson hands Aussie chief key global role.(Carlson Marketing Group In... July 28, 2006
Brands ride wave of interest in adventure holidays.(Thomas Cook Holida... July 28, 2006
Clients are warned to adopt integrated strategy. July 28, 2006
GIS: Balancing fact.(Geographic information systems works to direct ma... July 28, 2006
CUSTOMER CONTACT CENTRES: Calls for a united front.(trends in customer... July 28, 2006
PROFILE: 'Top gun' has rivals in his sights. July 28, 2006
Net closes in on rogue data sellers. July 28, 2006
Seat to 'cut the crap' in debut fleet drive.(Seat UK)(Brief article) July 28, 2006
LIST/INSERT FILE: Stationery file goes on market.(New England Business... July 28, 2006
LIST/INSERT FILE: NHS Management releases names. July 28, 2006
Dunnhumby scraps spin-off divisions in strategy rethink.(Brief article... July 14, 2006
Hardys exploits thirst for knowledge of wine.(Hardy Wine Co.)(Brief ar... July 14, 2006
Legal threat to data transfer beyond EU.(Europen Union)(data protectio... July 14, 2006
ANALYSIS: Does 'value' strategy spell end for price promotions? July 14, 2006
PROFILE: Andrews sets overseas course.(Phil Andrews)(Biography) July 14, 2006
VIEWPOINT: Time travel reveals need to get personal. July 14, 2006
LIST/INSERT FILE: Thane Direct offers viewers. July 14, 2006
Royal Mail plans discounts with 'zonal' scheme.(Brief article) July 14, 2006
Personal search sites face ICO clampdown.(Information Commissioner's O... July 14, 2006
WWF assault exposes illegal trade in tigers.(World Wildlife Fund)(Brie... July 14, 2006
Hellmann's pack to lure families.(Brief article) July 14, 2006
Clients warned to wise up to creative ideas or 'lose out'.(Brief artic... July 14, 2006
Creative Critique. July 14, 2006
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