Precision Marketing

Publication covering advertising, marketing and public relations.

Sector 'taking least hits' in spend slump.
June 23, 2006

NEWS ANALYSIS: Online pitching makes light work of project briefs.(usa...
June 23, 2006

Industry talks to put value on data.(IDM Data Council)(database manage...
June 23, 2006

NEWS ANALYSIS: Can anyone breathe life into the list rental market?
June 23, 2006

List industry needs to change its tune.(list rental market)
June 23, 2006

TRAVEL: Airline loyalty in 'mid-life crisis'.
June 23, 2006

Presky Maves seals data deal with Quant.(Presky Maves sercures allianc...
June 09, 2006

Postwatch contests legal appeal.(Postwatch is gearing up for another l...
June 02, 2006

Fedma decree seeks to slash mail waste.(Federation of European Direct ...
June 02, 2006

Voice of brand must call out from the page.
June 02, 2006

NEWS ANALYSIS: Passenger Action gathers ammunition via blog site.
June 02, 2006

OPINION: Don't live to regret hidden call charges.(Brief article)
June 02, 2006

VERTICAL MARKETS: Where are the big ideas?
June 02, 2006

ONLINE MARKETING: Is your site too flash?(management of internet marke...
June 02, 2006

VIEWPOINT: Agencies get paid what they deserve.
June 02, 2006