Precision Marketing

Publication covering advertising, marketing and public relations.

Butlins in DRTV initiative to bolster summer bookings.
May 26, 2006

Lurpak whets consumers' appetites with breakfast blitz.
May 26, 2006

MS Society develops Kaye story in email blitz.
May 26, 2006

PRIZE DRAWS: Is the direct mail prize-draw on its last legs?
May 26, 2006

ANALYSIS: Eurostar full steam ahead with The Da Vinci Code.
May 26, 2006

VIEWPOINT: Direct mail should be a two-way dialogue.
May 26, 2006

VERTICAL MARKETS: Winning back disaffected youth.
May 26, 2006

Legal experts back SNP ruling.
May 26, 2006

Audi shifts online for 'Vorsprung durch TV'.
May 19, 2006

IN BRIEF: Correction - IPA director general.(Correction notice)(Brief ...
May 19, 2006

Coca-Cola kicks off World Cup campaign.
May 19, 2006

INTEGRATION: Jargon the enemy that must be conquered.
May 19, 2006

NEWS ANLAYSIS: Aggravated Internet users tune out to pop-ups.
May 19, 2006

VIEWPOINT: Paper and pixels not mutually exclusive.
May 19, 2006

VERTICAL MARKETS: Moving class of targets up a gear.
May 19, 2006

ADDRESS MANAGEMENT: Quality feat.
May 19, 2006

MOVING PEOPLE: TMN names Smith Enterprise & IT chief.(appointments of ...
May 19, 2006

MOVING PEOPLE: Conduit lures Sanders to lead director.(Data specialist...
May 19, 2006

MOVING PEOPLE: Fundraising Initiatives promotes Kibble.(promotion of K...
May 19, 2006

LIST/INSERT FILE: Office supplies paper sells names.
May 19, 2006

LIST/INSERT FILE: Garden goods firm offers database.
May 19, 2006

LIST/INSERT FILE: Healthcare files from Binley's.(management of health...
May 19, 2006

LIST/INSERT FILE: Traderslibrary releases first list.(online bookstore...
May 19, 2006

LIST/INSERT FILE: Clothes company updates names.(Brief article)
May 19, 2006

LEADER: Is Thomas all mouth and no trousers?(management)
May 19, 2006

LETTER: Do you think that this ad's 'vulgar'?(Letter to the editor)
May 19, 2006

LETTER: Hardly a landslide victory, Mr Woolfe.(Letter to the editor)
May 19, 2006

LETTER: Email a communication tool, not a storage prop.(Letter to the ...
May 19, 2006

ANALYSIS: Could a timely postcard save the NHS a small fortune?(nation...
May 19, 2006

ANALYSIS: TMA members hit back at 'divisive' industry claims.(Telemark...
May 19, 2006

BSA targets illegal software use.(Business Software Alliance )(Brief a...
May 19, 2006

TMW hunts 30 staff in wake of Creston deal.(Tullo Marshall Warren comp...
May 19, 2006

Network Rail highlights level crossing safety.(dangers of level crossi...
May 19, 2006

Online health check to build prospect data for Alpro Soya.(marketing o...
May 19, 2006

IN BRIEF: Hothouse targets young professionals.(Slater Hogg and Howiso...
May 19, 2006

IN BRIEF: Mercedes-Benz in test-drive assault.(direct mail campaign )(...
May 19, 2006

IN BRIEF: Hamburger on board at Craik Jones.(new appointments of Sarah...
May 19, 2006

IN BRIEF: PM and Data Vantage conduct study.(Precision Marketing)(Brie...
May 19, 2006

Dialogue DLKW creates new team.(Delaney Lund Knox Warren and Partner's...
May 19, 2006

GB Group database to predict home movers.(customer relations of GB Gro...
May 19, 2006

Barwood set to head Hicklin Slade creative.(Tullo Marshall Warren crea...
May 19, 2006

Dunlop gears up data-capture drive with online race.(online marketing ...
May 19, 2006

Which? reins in prize-draw mailings in strategy rethink.(contracts of ...
May 19, 2006

Mates releases steamy Intensify viral video.(Condom brand Mates is to ...
May 19, 2006

RAF lures recruits via 'radar' push.(Royal Air Force)(Brief article)
May 19, 2006

Carphone Warehouse taps Big Brother link.(service introduction )(Brief...
May 19, 2006

Tequila poised to land major chunk of RBS.(Royal Bank of Scotland)(Bri...
May 19, 2006

TPS critic Lloyd James fumes as BT adds his number to register.(Teleph...
May 19, 2006

Thomas' jail call splits sector.(Information Commissioner Richard Thom...
May 19, 2006

MOVING PEOPLE: Flourish hires client services account manager.(new app...
May 19, 2006

MOVING PEOPLE: Alliance & Leicester picks top product manager.(new app...
May 19, 2006

MOVING PEOPLE: Syzygy makes five appointments.(new appointments of pro...
May 19, 2006

LA Fitness in 'vulgar' uproar.
May 12, 2006

DMAs unite for suppression deal.(direct marketing trade bodies)(Brief ...
May 12, 2006

Privilege hands Joshua direct mail business.
May 12, 2006

TNT unveils door-drop online booking system.
May 12, 2006

Which? hands MC&C 'Kid's food' initiative.
May 12, 2006

De Vere tests timeshare mailing.(Timeshare firm De Vere Resort Ownersh...
May 12, 2006

Odeon in online overhaul to boost customer experience.(Odeon Cinemas i...
May 12, 2006

Major brands collaborate over 'super tags' guidelines.
May 12, 2006

Nissan charity fashion show to draw data.
May 12, 2006

Cancer Research mailpack exploits World Cup triumph.
May 12, 2006

The One account in major integrated assault.
May 12, 2006

Cleaning firm mailing targets all NHS Trusts.
May 12, 2006

Online natural home for travel marketing.
May 12, 2006

ANALYSIS: Major barriers split opinion on unaddressed MPS plan.(The DM...
May 12, 2006

VIEWPOINT: Why Indian summer is drawing to a close.(Call centres in eu...
May 12, 2006

OPINION: Does anyone enjoy the weekly shop?(Tesco PLC's profits develo...
May 12, 2006

PROFILE: Why IPA's not just for luvvies.
May 12, 2006

CREATIVE CRITIQUE.(Simple and creative techniques for effective direct...
May 12, 2006

DIGITAL PRINT: Unhappy families.( The supply chain parties of digital ...
May 12, 2006

LIST/INSERT FILE: Euromoney offers 750,000 names.(Euromoney Institutio...
May 12, 2006

LIST/INSERT FILE: Pharmaceutical body issues list.(The National Pharma...
May 12, 2006

LIST/INSERT FILE: Garden supplier reveals database.(Thompson and Morga...
May 12, 2006

Volkswagen pushes Beckham Academy link.(management of World Cup tourna...
May 12, 2006

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