Precision Marketing

Publication covering advertising, marketing and public relations.

Online adspend hits #1.4bn to buck trend.
March 31, 2006

IN BRIEF: Sunday Times Insideout title unveiled.(Brief article)
March 31, 2006

OPINION: Why word of mouth is direct territory.
March 31, 2006

SPECIAL REPORT - SMS: Paying for the privilege.
March 31, 2006

LETTER: Digital is not the only weapon in our arsenal.(Letter to the e...
March 31, 2006

Creative Critique.(automotive marketing)(Brief article)
March 31, 2006

LIST/INSERT FILE: The Dalesman unveils database.(Brief article)
March 31, 2006

LIST/INSERT FILE: Your Talking Cat list up for rent.(Brief article)
March 31, 2006

LIST/INSERT FILE: Pharmacy2U to offer names.(Brief article)
March 31, 2006

LIST/INSERT FILE: Design Centre file hits market.(Upper Street Events ...
March 31, 2006

LIST/INSERT FILE: Down Your Way upgrades data.(Country Publications)(B...
March 31, 2006

MOVING PEOPLE: Identex selects client services director.(Lindsay Thomp...
March 31, 2006

MOVING PEOPLE: Smarter Communications chooses Herd.(Simon Herd )(Brief...
March 31, 2006

MOVING PEOPLE: Callcredit lures Sachdev to director role.(Steven Sachd...
March 31, 2006

MOVING PEOPLE: Pure360.com picks three recruits.(Faith Johnstone)(Mike...
March 31, 2006

MOVING PEOPLE: Flourish adds duo to creative department.(Brief article...
March 31, 2006

Hicklin Slade top creatives quit.(Malcolm Caldwell and Adam Hayward cr...
March 31, 2006

Butlins in customer insight drive to refine mail strategy.(Butlins Sky...
March 31, 2006

London orchestra develops SMS loyalty club.(London Symphony Orchestra ...
March 31, 2006

HSA to employ advocacy tack in DRTV push.(Health savings accounts)(dir...
March 31, 2006

IN BRIEF: Hardingham takes role at 23red.(23red appoints Peter Harding...
March 31, 2006

IN BRIEF: Stan James drives World Cup bets.(Stan James)(Brief article)
March 31, 2006

IN BRIEF: Pedigree Complete in launch mailing.(Brief article)
March 31, 2006

Mercedes lures electricians in Vito van mailing offensive.(Mercedes-Be...
March 31, 2006

DS-J backs Anorak data consultancy launch.(Brief article)
March 31, 2006

Austria tourist board appoints Arc Worldwide.(Tyrolean Tourist Board)(...
March 31, 2006

Omnicom buys up China field marketing firm.(Unisono Fieldmarketing)(Br...
March 31, 2006

Agency world shrinks as Asia media multiply.(advertising agency)
March 31, 2006

ANALYSIS: Banks 'fail to cross-sell to current account holders'.
March 31, 2006

ANALYSIS: Asda giving Tesco run for money in home shopping.
March 31, 2006

ANALYSIS: Time for marketers to view consumers in a new light.
March 31, 2006

VIEWPOINT: New era beckons for the humble mailpack.(direct mail advert...
March 31, 2006

QVC appoints Claydon Heeley to member task.(QVC signs a contract with ...
March 31, 2006

NS&I exit sparks pitch talk.(National Savings and Investments)(Karen J...
March 31, 2006

PM awards nominees revealed.(Claydon Heeley Jones Mason)(Craik Jones W...
March 31, 2006

Roche moots spell on the agency side.(Royal Mail Group PLC)(Brief arti...
March 31, 2006

Nissan two-part mailing assault to gauge.(Nissan Motor Company Ltd.)(B...
March 31, 2006

Renault 'shakes ass' with Megane launch.(Regie Nationale des Usines Re...
March 31, 2006

The Facts: Home loans.(Brief article)
March 31, 2006

MindShare seeks Asia insight in Pulse deal.(Brief article)
March 31, 2006

VERTICAL MARKETS: Music industry forced to warm to arctic monkeys.
March 31, 2006

South Africa in data privacy clampdown.(Brief article)
March 31, 2006

OPINION: Monkeys business no laughing matter.(marketing strategies of ...
March 31, 2006

Anchor in 'squirty moments' push.
March 24, 2006

Isuzu Truck initiative to bolster profile in UK.
March 24, 2006

NEWS ANALYSIS: Marketers and consumers 'united' in online fever.
March 24, 2006

OPINION: Only quality creates the marketing buzz.
March 24, 2006

LETTER: SimplySwitch and NI are natural affinity partners.(Letter to t...
March 24, 2006

LETTER: Agencies already in digital game.(Letter to the Editor)
March 24, 2006

LETTER: PAF does more good than harm.(Letter to the Editor)
March 24, 2006

OPINION: Why TUPE is such a hair-raising issue.(Transfer of Undertakin...
March 24, 2006

Creative Critique.
March 24, 2006

SURVEY - FIELD MARKETING: Field good factor.(experiential marketing)
March 24, 2006

LIST/INSERT FILE: OfferX.co.uk unveils names.(Online quiz site name)(B...
March 24, 2006

LIST/INSERT FILE: Pets lovers list goes on market.(Cat Out)(Brief arti...
March 24, 2006

LIST/INSERT FILE: Wool Overs puts file up for rent.(Brief article)
March 24, 2006

LIST/INSERT FILE: OfferZoo.co.uk releases data.(OfferZoo.co.uk)(Brief ...
March 24, 2006

LIST/INSERT FILE: Robinsons sells updated list.(marketing)(Brief artic...
March 24, 2006

MOVING PEOPLE: Chemistry hires Cowan to develop business.(Neil Cowan a...
March 24, 2006

MOVING PEOPLE: Prescott to direct Golley Slater accounts.(Diane Presco...
March 24, 2006

MOVING PEOPLE: Stevens and Carter join Dog Digital.(Ricky Stevens and ...
March 24, 2006

Clients 'must pay for TUPE'.(transfer of undertakings)(Brief article)
March 24, 2006

Barclaycard hunts shop to assess online strategy in direct overhaul.(B...
March 24, 2006

Dell hands brief to Tequila after auction pitch.(Brief article)
March 24, 2006

Direct mail bouncing back from spend dip.
March 24, 2006

Marriott International lures business people.(Jory and Co.)(Brief arti...
March 24, 2006

Honda devises 'milk crate' offer.(Accord)(Brief article)
March 24, 2006

Eurostar blog forum to offer locals guide to 'hidden' Paris.(www.voice...
March 24, 2006

NSPCC targets 70,000 grandparents in mailing assault.(National Society...
March 24, 2006

Air Miles plans key Andrews Aldridge drive.(Brief article)
March 24, 2006

IN BRIEF: Quiz Call hands MC&C direct brief.(Brief article)
March 24, 2006

IN BRIEF: Bingo group in Mother's Day blitz.(National Bingo Game Assoc...
March 24, 2006

IN BRIEF: Walkers launches line with giveaway.(TRA)(Brief article)
March 24, 2006

IN BRIEF: Royal Mail unveils PIP cost plan.(pricing in proportion)(Bri...
March 24, 2006

Haringtons in incentive drive to build clients.(Brief article)
March 24, 2006

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