Precision Marketing

Publication covering advertising, marketing and public relations.

MOVING PEOPLE: Caspian recruits Newby to account job.(Nicci Newby, Cas...
January 27, 2006

MOVING PEOPLE: Lucas to head NCH Business Solutions sales.(Paul Lucas)...
January 27, 2006

MOVING PEOPLE: Toast promotes Tite to senior account position.(Rebecca...
January 27, 2006

MOVING PEOPLE: Results hires Hunt as senior partner.(Keith Hunt)(Brief...
January 27, 2006

MOVING PEOPLE: Shelkin to bolster Purple consultancy.(Marc Shelkin)(Br...
January 27, 2006

MOVING PEOPLE: Howes takes accounts role at EHS Discovery.(Jaclyn Howe...
January 27, 2006

VERTICAL MARKETS: Why retailers basket in glory.
January 27, 2006

OPINION: Consumers taking control of modelling.
January 27, 2006

NEWS ANALYSIS: The Facts - UK Energy Sector.(Brief Article)
January 27, 2006

INTEGRATION: Why customer titles are a key ingredient.
January 27, 2006

Nestle develops 'KitKash' push.(through RMG Connect )(Brief Article)
January 27, 2006

Mikimoto drive to back first UK retail site.
January 27, 2006

Cats Protection launches regional campaign.(through TDA)(Brief Articl...
January 27, 2006

DMA hires Royal Mail man to head up postal executive.(Direct Marketing...
January 27, 2006

IN BRIEF: Martini pushes Grand Prix link.(by giving marketing contract...
January 27, 2006

IN BRIEF: United Co-op rethinks direct plans.(plans to give marketing ...
January 27, 2006

IN BRIEF: Gyro to manage Moss Bros customers.(Gyro International )(Mos...
January 27, 2006

IN BRIEF: WWAV builds employee development.(appoints Olga Toombs, Jane...
January 27, 2006

3 Highlights youth brands affinity.
January 27, 2006

Mercedes boots up Viano MPV relaunch.(DaimlerChrysler gives advertisin...
January 27, 2006

Mint Group to ditch flyers for email strategy.(gives marketing contrac...
January 27, 2006

Chemistry set for expansion with consultancy division.(Chemistry Commu...
January 27, 2006

Welsh university shifts recruitment online.(University of Wales Instit...
January 27, 2006

Fiat embarks on 'smashing' multichannel blitz for Punto.(advertising c...
January 27, 2006

VisitBritain pushes tour breaks.(to increase tourism revenue marketing...
January 27, 2006

Bentley hands digital brief to Global Beach.(Bentley Motors )(Brief Ar...
January 27, 2006

Response Direct Publishing (RDP).(Brief Article)
January 27, 2006

Mazda bolsters data insight with 13 million-strong 'suspect pool'.(Bri...
January 27, 2006

Royal Mail rebuff for Roche.(Richard Roche leaves Royal Mail )
January 27, 2006

Letter: I awaited debate not major insult.(Letter to the Editor)
January 27, 2006

Letter: Permission more than a courtesy.(Letter to the Editor)
January 27, 2006

Letter: We've much to learn from Aussie approach.(Letter to the Editor...
January 27, 2006

NEWS ANALYSIS: Charities re-evaluating source of donor fulfilment.(Whi...
January 27, 2006

Renault flags safety to boost test-drives.(Renault U.K. Ltd.'s marketi...
January 27, 2006

Watchdogs to merge to form UK 'superbody'.(Consumer Council for Postal...
January 27, 2006

Brand owners 'spend #8bn building leads'.(marketing expenditures surve...
January 27, 2006

NEWS ANALYSIS: Can consumers be tempted to play the supplier field?
January 27, 2006

NEWS ANALYSIS: Email marketers: beware of consumer retaliation.
January 27, 2006

Loyalty is a two-way street to mutual gain.
January 27, 2006

CUSTOMER MANAGEMENT: Policing the crisis.
January 27, 2006

LIST/INSERT FILE: Pieroth Wines provides list.(McCarthy O Connor's con...
January 27, 2006

LIST/INSERT FILE: Cat lover file put on market.(Talking Cat)(Brief Art...
January 27, 2006

LIST/INSERT FILE: BuyCosmetics reveals names.(database of buyers)(Brie...
January 27, 2006

CREATIVE CRITIQUE: WHO'S BEEN DOING GREAT WORK THIS WEEK?
January 27, 2006

LIST/INSERT FILE: Coopers releases buyer records.(Coopers of Stortford...
January 27, 2006

LIST/INSERT FILE: Telecoms title unveils database.(Telecommunications ...
January 27, 2006

Leader: Why power firms need more spark.
January 27, 2006

Time to break out of the mailing mould.(direct mail)
January 20, 2006

Unilever to build ties with mums in Comfort Pure blitz.(Unilever Group...
January 20, 2006

Tesco snubs Royal Mail in DHL trial.(DHL Global Mail)
January 20, 2006

McKay steps down from CMW.(Janet McKay resigns from Clark McKay and Wa...
January 20, 2006

Shelter urges supporters to lobby Chancellor.(Brief Article)
January 20, 2006

Help the Aged in celebrity drive.(Brief Article)
January 20, 2006

Suzuki eyes drivers in integrated burst.(Suzuki's biggest investment i...
January 20, 2006

OPINION: Size no barrier to great agency work.(Brief Article)
January 20, 2006

MOVING PEOPLE: Meteorite appoints Janson-Smith client partner.(Emma Ja...
January 20, 2006

MOVING PEOPLE: Prego adds four names to creative department.(Andrew Ba...
January 20, 2006

MOVING PEOPLE: Flourish picks Chapman as account executive.(Daisy Chap...
January 20, 2006

MOVING PEOPLE: Carlson Digital names Cooper copywriter.(Carlson Market...
January 20, 2006

MOVING PEOPLE: Catalina promotes Grice to managing director.(Catalina ...
January 20, 2006

MOVING PEOPLE: JDA lures art director to support creatives.(appointmen...
January 20, 2006

LIST/INSERT FILE: Giftware Review profiles readers.(marketing agreemen...
January 20, 2006

LIST/INSERT FILE: Panduro Hobby to release craft file.(Brief Article)
January 20, 2006

LIST/INSERT FILE: Action Ethiopia details donors.(Brief Article)
January 20, 2006

LIST/INSERT FILE: Joe Browns lists sporty buyers.(Brief Article)
January 20, 2006

LIST/INSERT FILE: Jags Tradings to unveil customers.(Brief Article)
January 20, 2006

DATA INTEGRITY/PROSPECTING: Out in the cold.
January 20, 2006

VERTICAL MARKETS: Securing a firm financial future.
January 20, 2006

OPINION: Industry's strength its sheer diversity.
January 20, 2006

VIEWPOINT: Retaining customers is the real challenge.
January 20, 2006

LETTER: B2B suppression file to enter law.(Letter to the Editor)
January 20, 2006

LETTER: 'Same old judges' offer same necessary quality.(Letter to the ...
January 20, 2006

PROFILE: Honest broker to play diplomat.(Millie Banerjee)
January 20, 2006

Is it time for call centre workers to ditch the script?
January 20, 2006

Will marketers ever clean up their act over data?
January 20, 2006

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