Precision Marketing

Publication covering advertising, marketing and public relations.

WWF planet appeal targets cold donors.
October 28, 2005

BT slashes TV ad spend in direct media's favour.
October 28, 2005

Retail sector 'highest email marketing issuer'.
October 28, 2005

Christian Aid in gifts initiative for Third World.
October 28, 2005

Military flayed for targeting youth.
October 28, 2005

Australian consumers set to gain marketing control.
October 28, 2005

Ireland needs to count in analysis.
October 28, 2005

SPECIAL REPORT - DATA INTEGRITY/PROSPECTING: The magic number.
October 28, 2005

Black Sun names group account director.(appointment of Bronwyn Millar ...
October 28, 2005

Pavilion lures Carysforth to head digital media.(appointment of Paul C...
October 28, 2005

Syzygy agency makes four appointments.(Brief Article)
October 28, 2005

EHS Brann Discovery picks Watson and Latham.(appointments)(Brief Artic...
October 28, 2005

NSPCC steps up profiling to deliver targeted activity.(National Societ...
October 28, 2005

Prosecutions surge in Data Act clampdown.(Brief Article)
October 28, 2005

Scanlon offloads Vertis UK arm to print giant Howitt.(Brief Article)
October 28, 2005

GlaxoSmithKline hands Joshua Sensodyne brief.(appointments)(Brief Arti...
October 28, 2005

Citibank International lures Arc board director.(appointment of Jane G...
October 28, 2005

Chelsea rejigs data to boost cross-selling.(Flourish and All Response ...
October 28, 2005

Scottish & Southern unveils BHF joint initiative.(british heart founda...
October 28, 2005

Glenfiddich mailing hypes 'purity'.(promoting the whisky)(Brief Articl...
October 28, 2005

Scots National Trust hands Cascaid brief.(fund raising campaign)(Brief...
October 28, 2005

Kingfisher to unveil store to target builders.(Trade Depot opening )(B...
October 28, 2005

BHF to roll out anti-smoking integrated blitz.(British Heart Foundatio...
October 28, 2005

Peugeot pack plays on 'grow your own' theme.(mailing shows aim)
October 28, 2005

Digital UK scouts for direct shop.(direct marketing agency)(Brief Arti...
October 28, 2005

Bounty targets toddler market in charity link.(Pre-school Learning All...
October 28, 2005

BBC eyes young women in Olive Xmas subs offensive.(BBC Worldwide Ltd. ...
October 28, 2005

Daisy & Tom duel-themed mailshot to lure loyalty scheme members.(illus...
October 28, 2005

US DMA overhauls image to build consumer trust.(United States Direct M...
October 28, 2005

PROFILE - TONY COAD: Coad sets sail again at NDL.(Interview)
October 28, 2005

Letter: Back account handlers in battle with planners.(Letter to the E...
October 28, 2005

Letter: Suppression arena saturated.(Letter to the Editor)
October 28, 2005

Letter: 'Catch-all' data mix the solution.(Letter to the Editor)
October 28, 2005

Letter: Seek supplier report or suffer.(Letter to the Editor)
October 28, 2005

Creative critique.( )(Brief Article)
October 28, 2005

Robinsons to let mail order data.(mail order company )(Brief Article)
October 28, 2005

Flymo profiles product buyers.(lawncare product buyer)(Brief Article)
October 28, 2005

Conduit details remote workers.(Brief Article)
October 28, 2005

Animalcare to list pet owners.(pet owners list)(Brief Article)
October 28, 2005

Executive file goes on market.(Middle East )(1StopData)(Brief Article)
October 28, 2005

Clark McKay and Walpole North in restructure.(appointments)(Brief Arti...
October 28, 2005

Marketing Store promotes account team duo.(changes in officers)(Brief ...
October 28, 2005

Nintendo lures youth to event via 'treasure hunt'.(Geoff Howe Marketin...
October 28, 2005

Sony embarks on B2B assault for data tools.(business to business)(Sony...
October 28, 2005

Direct mail users 'relying on shoddy data'.(mailing error)(Brief Artic...
October 28, 2005

Sony to entice techies in online Bravia drive.(online campaign )(Brief...
October 28, 2005

Argos appoints The Black Hole.(Argos Retail Group )(Brief Article)
October 28, 2005

Yorkshire Building Society tracks site visitors.(garnering more inform...
October 28, 2005

Clients need to respect agencies rather than act like a dictatorship.
October 28, 2005

RORY SUTHERLAND: Media decisions have to employ trial and error.
October 28, 2005

Leader: Everyone needs powerful women.(women creative directors)(Edito...
October 28, 2005

Wegener DM B2B data arm in breakaway.(business-to-business )(Wegener D...
October 21, 2005

Norwich Union Direct hunts shop.(for advertising agencies.)(Brief Arti...
October 21, 2005

Robottom quits DMA to start consultancy.(David Robottom starts D&S Co...
October 21, 2005

Draft London to scoop #5m Oxfam business.(Brief Article)
October 21, 2005

Halfords shifts to direct tack in stores assault.(Brief Article)
October 21, 2005

Cadbury in email push for Under 99 Cal launch.(with help of Tullo Mars...
October 21, 2005

UK direct spend surges by a third.(advertising expenditures)(Brief Art...
October 21, 2005

Coad to breathe life into data giant NDL.(Tony Coad )(NDL Internationa...
October 21, 2005

Imagine Homes hands Tequila integrated brief.(Brief Article)
October 21, 2005

Costa Coffee paves way for digital rethink.(Brief Article)
October 21, 2005

Iceland bids for loyalty ahead of Xmas rush.
October 21, 2005

Lexus develops 'calming' mailpack to promote GS.(Brief Article)
October 21, 2005

Cancer group blitz to reach fresh donors.(Breakthrough Breast Cancer)(...
October 21, 2005

Pot Noodle bolsters customer database.(Brief Article)
October 21, 2005

Haygarth to launch arm for sports sector.(Brief Article)
October 21, 2005

Innocent Drinks draws up agency shortlist.(and gives advertising contr...
October 21, 2005

Integrate data for quality SCV.(customer view )
October 21, 2005

Letter: Educating youth key to swaying public opinion.(Letter to the E...
October 21, 2005

Letter: Loyalty doesn't have to be dear.(Letter to the Editor)
October 21, 2005

Digital One-DAB Digital Radio appoints Evolution.
October 21, 2005

Chelsea Building Society hires two shops.(Flourish and All Response Me...
October 21, 2005

Status Quo pushes SMS album purchases.(short messaging service)(Brief ...
October 21, 2005

Stella Artois boosts Artois Bock's presence.(by launching a website de...
October 21, 2005

Fun radio push backs child road safety initiative.(Brief Article)
October 21, 2005

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