Precision Marketing

Publication covering advertising, marketing and public relations.

THE DM SHOW PREVIEW 2005: All change and all the same.
September 30, 2005

THE DM SHOW PREVIEW 2005: Back to school with the IDM Academy.
September 30, 2005

THE DM SHOW PREVIEW 2005: Different strokes.
September 30, 2005

DM SHOW PREVIEW 2005: Are valuable customers hiding in your database?
September 30, 2005

Industry to challenge director law reforms.
September 30, 2005

Reverse search engine to overhaul online marketing.
September 30, 2005

Lloyds TSB promotes mobile banking service.
September 30, 2005

NEWS ANALYSIS: Will charm offensive repair shoddy image?
September 30, 2005

PROFILE - VICTORIA WARD: Warding off NABS myth.
September 30, 2005

Letter: Charities could do a lot better.(Letter to the Editor)
September 30, 2005

It's about time our sector put the spotlight back on account handling.
September 30, 2005

Letter: Postal market must truly open.(Letter to the Editor)
September 30, 2005

Letter: One-stop shops cannot compete.(Letter to the Editor)
September 30, 2005

THE DM SHOW PREVIEW 2005: Connect with a digital partner.
September 30, 2005

THE DM SHOW PREVIEW 2005: Driving creative forward.
September 30, 2005

THE DM SHOW PREVIEW 2005: Putting your brand on the line.
September 30, 2005

Bosses to focus on young to lift industry image.(Brief Article)
September 30, 2005

DMA faces agency boycott over 'illegal' ratecard plan.(Direct Marketin...
September 30, 2005

Entrepreneur beats print giants to land Vertis.(Overgoal acquires Vert...
September 30, 2005

Carlson Marketing ditches managing director role in shake-up.(Brief Ar...
September 30, 2005

Nissan pushes Navara model in mailing drive.(Brief Article)
September 30, 2005

Save the Children in 'back to school' appeal.(Brief Article)
September 30, 2005

Bupa Care Homes plots radio blitz.(Brief Article)
September 30, 2005

ID fraud firm in DRTV debut for protection plan.(direct response telev...
September 30, 2005

BHB hires Souk Response to woo race-goers.(British Horseracing Bo)(Bri...
September 30, 2005

EmpireDirect in first DRTV push to lure men.(direct response televisio...
September 30, 2005

Finex and Dynamo sign for Media Square in #63m deal.(Brief Article)
September 30, 2005

Letter: Retention clearly takes priority over acquisition.(Letter to t...
September 30, 2005

SPECIAL REPORT - LIST DEVELOPMENTS: Play to win.
September 30, 2005

Creative critique.
September 30, 2005

Government pushes Child Trust Funds to parents.(Brief Article)
September 30, 2005

Smith joins Ram Media in trainee media role.(appointment of Alex Smith...
September 30, 2005

DM SHOW PREVIEW 2005: Take the data cure.(CACI Marketing Systems Div i...
September 30, 2005

THE DM SHOW PREVIEW 2005: How to manage channels.(Direct mail advertis...
September 30, 2005

THE DM SHOW PREVIEW 2005: Commercial info comes into its own.(Key data...
September 30, 2005

THE DM SHOW PREVIEW 2005: Doing the right thing with data.(Customer in...
September 30, 2005

THE DM SHOW PREVIEW 2005: Showcasing award-winners.(Precision Marketin...
September 30, 2005

THE DM SHOW PREVIEW 2005: From eCRM to SEM.(Digital marketing is growi...
September 30, 2005

THE DM SHOW PREVIEW 2005: Time to bring on the competition.(Competitio...
September 30, 2005

THE DM SHOW PREVIEW 2005: Get creative - and get results.(Creativity i...
September 30, 2005

TW Cat recruits Dargan and Lynch.(appointment of Helen Dargan and Step...
September 30, 2005

Association of Independent Advisers hires Pratley.(appointment of Rebe...
September 30, 2005

Ellis to develop Direct Excellence business.(appointment of Cynthia El...
September 30, 2005

The Mill House details buyers.(Brief Article)
September 30, 2005

THE DM SHOW PREVIEW 2005: Even more insight.
September 30, 2005

Health firm lets over-50s names.(Natural Rejuvenation)(Brief Article)
September 30, 2005

M&M Sport to offer profiles.(Brief Article)
September 30, 2005

Male Internet shoppers listed.
September 30, 2005

Avalon TV to share viewer info.
September 30, 2005

SPECIAL REPORT - LIST DEVELOPMENTS: Home rule.
September 30, 2005

LEADER: Giving the sector a fighting chance.(Editorial)
September 30, 2005

MARK ROY: Why consumers' wishes have to be our command.
September 30, 2005

A positive take that pays off.(trends in direct marketing of credit ca...
September 30, 2005

Wegener DM introduces major data pool to France.(Wegener Direct Market...
September 30, 2005

DQ Global aids Katrina relief effort.
September 30, 2005

Romanian chiefs draw up self-regulation strategy.(Romanian Advertising...
September 30, 2005

Pawsey and Uden boost Dynamo creative.
September 30, 2005

Top UK companies 'breaching email privacy laws'.(Brief Article)
September 30, 2005

Autism Society in radio push to survey opinion.(National Autism Societ...
September 30, 2005

Etihad appoints Carlson to revamp loyalty programme.(Etihad Airways)(C...
September 30, 2005

23Red hands planning role to ex-Publicis boss.(appointment of Carol Pi...
September 30, 2005

Bel UK in Big Cheez offensive.(Brief Article)
September 30, 2005

Samsung and Orange in incentive link-up.(Samsung Group)(Orange PLC)(Br...
September 30, 2005

Franz Ferdinand embarks on digital drive.(Brief Article)
September 30, 2005

Good Energy pitches to 'green' consumers.(Brief Article)
September 30, 2005

NatMags to overhaul data management.(Brief Article)
September 30, 2005

Royal Mail to drive customer mags use.(Royal Mail Group PLC)(Brief Art...
September 30, 2005

RMG Connect staff influx to drive expansion.(appointments)(Brief Artic...
September 30, 2005

Sun reappoints Gyro to #4m global business.(Sun Microsystems Inc.)(Bri...
September 23, 2005

DMA mounts fight-back to counter 'negative myths'.
September 23, 2005

NABS charity launches first direct assault.
September 23, 2005

Nintendo promotes game with Purina link-up.
September 23, 2005

Future signs up Lloyd James to manage lists.(Future Publishing enters ...
September 23, 2005

Agencies unite to set up direct media arm.
September 23, 2005

Agencies join to form Souk Communications.(WDPA, Mitchell Conner Sears...
September 23, 2005

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