Precision Marketing

Publication covering advertising, marketing and public relations.

Computer giants unite to form online analysis body.(Brief Article)
June 24, 2005

Virgin Holidays rolls out 'child goes free' push.(Brief Article)
June 24, 2005

UK agencies scoop eight Cannes awards.(Brief Article)
June 24, 2005

First Resources picks up Cucina business.(Brief Article)
June 24, 2005

Hicklin Slade wins Johnnie Walker brief.(Brief Article)
June 24, 2005

Direct mail spend 'losing out to Web'.(Brief Article)
June 24, 2005

Ofcom investigates silent calls complaints.(Brief Article)
June 24, 2005

Whizz-Kidz to deepen bond with donor base.(Brief Article)
June 24, 2005

Ubisoft devises viral campaign for Bomberman.(Brief Article)
June 24, 2005

British Dressage offers database.(Brief Article)
June 24, 2005

BBC reveals file of global customers.(Brief Article)
June 24, 2005

SPECIAL REPORT - CUSTOMER MANAGEMENT: Market value.
June 24, 2005

Creative critique.
June 24, 2005

LEADER: Sick and tired of the DRTV dirge?
June 24, 2005

Letter: Data co-ops are not born equal.(Letter to the Editor)
June 24, 2005

Letter: IDMF needs to provide value.(Letter to the Editor)
June 24, 2005

Opt for following bookies' rules when evaluating your customers.
June 24, 2005

Letter: Best practice key to pitching.(Letter to the Editor)
June 24, 2005

Gibbons takes top account role at Holistic.(Brief Article)
June 24, 2005

Response One adds two to data unit.(Brief Article)
June 24, 2005

UIA Insurance refreshes customer-led team.(Brief Article)
June 24, 2005

Byrne to direct EHS Brann accounts.(Brief Article)
June 24, 2005

Brokers should be key planners.
June 24, 2005

Correction: Conduit.(Correction Notice)
June 24, 2005

Joe Browns to unveil update.(Brief Article)
June 24, 2005

Peter Christian Direct lets list.(Brief Article)
June 24, 2005

Vino Club to detail members.(Brief Article)
June 24, 2005

Saga in hunt for marketing chief as Cutbill quits.(Brief Article)
June 24, 2005

Marie Curie in data clean-up to boost efficiency.(Brief Article)
June 24, 2005

Tank enlists FSA in industry forum.(Brief Article)
June 24, 2005

Honda unveils Civic car via track days contest.(Brief Article)
June 24, 2005

Patron launch to snap up data firms.(Brief Article)
June 24, 2005

Murphy handed Liquorice South Africa start-up.(Brief Article)
June 24, 2005

DHL eyes 80% UK coverage in next 12 months.(Brief Article)
June 24, 2005

The Preference Service makes three appointments.(Appointments)(Brief A...
June 24, 2005

Inferno hires Margetson for planning position.(Brief Article)
June 24, 2005

Letter: Direct sector can make a far better job of Census.(Letter to t...
June 24, 2005

CHRIS GORDON: Will Royal Mail finally listen to its customers?
June 24, 2005

Who says direct isn't welcome?
June 24, 2005

EuroDirect launches profiling systems in Australia.(Brief Article)
June 24, 2005

Industry seeks Middle East boost.(Brief Article)
June 24, 2005

Postmaster pushes direct mail's assets to US firms.(Brief Article)
June 24, 2005

Seasons Holidays to bolster summer bookings with D2D initiative.(Brief...
June 24, 2005

Christian Aid in call for support ahead of G8.(Brief Article)
June 24, 2005

Kraft pushes healthy tack in Dairylea blitz.
June 24, 2005

PDSA tests mail formats to back image overhaul.
June 24, 2005

WWAV Edinburgh names Murphys creative chiefs.
June 24, 2005

EHS Brann Cirencester picks London boss to lead agency.(Brief Article)
June 24, 2005

Lexus in mailing initiative for sporty marque.(Brief Article)
June 24, 2005

O2 viral movie drives traffic to revamped site.(Brief Article)
June 24, 2005

Co-op Bank to launch 'ethical' credit card deal.(Brief Article)
June 24, 2005

Vodafone switches to Andrews Aldridge.(Brief Article)
June 24, 2005

Legal crackdown to curb data cowboys.(Brief Article)
June 24, 2005

News Analysis: Why agency chiefs are losing so much sleep.
June 17, 2005

Select the right channel or fail.
June 17, 2005

DHL Global Mail unveils global industry handbook.
June 17, 2005

FTC to toughen Can-Spam rules.
June 17, 2005

CitiFinancial reveals loss of 3.9m personal records.
June 17, 2005

3M rolls out 'familiarity test' to promote products to businesses.
June 17, 2005

Future Publishing mines data for direct work.
June 17, 2005

Mazda hunts 'Zoom Zoom' drivers in RX-8 Coupe blitz.
June 17, 2005

Baillie Gifford appointment to boost strategy.
June 17, 2005

Maher Bird overhauls Yahoo car site.(Brief Article)
June 17, 2005

Volkswagen rolls out Golf Plus fleet drive.(Brief Article)
June 17, 2005

2Touch promotes Australia across Europe.(Brief Article)
June 17, 2005

Navigator launches new media department.(Brief Article)
June 17, 2005

Travelex gets in on the game.(Brief Article)
June 17, 2005

Velux to mail building trade in 'intrigue' blitz.
June 17, 2005

Rocket Science to compile CELS health database.(Brief Article)
June 17, 2005

Hilton Resorts seeks promotion partners.
June 17, 2005

Queen's Awards Office promotes Enterprise 2006.(Brief Article)
June 17, 2005

IBM serves up campaign to back Wimbledon deal.
June 17, 2005

Royal Mail products to be ditched in strategy rethink.
June 17, 2005

Golley Slater rescues Yellow Submarine duo.
June 17, 2005

Samaritans in 'simple' plea for greater giving.
June 17, 2005

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