Precision Marketing

Publication covering advertising, marketing and public relations.

Post market braced for new codes of practice.(Brief Article)
March 25, 2005

DMA retaliates over firearms bid.(Brief Article)
March 25, 2005

NMA promotes press ads' edge on TV assaults.(Newspaper Marketing Agenc...
March 25, 2005

SPECIAL REPORT - DATABASE SOFTWARE: Left to their own devices.
March 25, 2005

Innovation key to tricky future.
March 25, 2005

Visit London to promote capital's 'diversity'.(Brief Article)
March 25, 2005

Are London agencies in complete control?
March 25, 2005

Agency prospecting needs more defined route to prevent overkill.
March 25, 2005

LEADER: Lights of London still burn bright.
March 25, 2005

Creative critique.
March 25, 2005

FIELD MARKETING SURVEY: Playing the field.
March 25, 2005

Emergency laws to curb rise in telephone fraud.(Brief Article)
March 25, 2005

Industry wards off retail forecast crisis.(Brief Article)
March 25, 2005

Wegener chief Soper departs for ClarityBlue.(Suzanne Soper )(Brief Art...
March 25, 2005

Charities unite to push cat and dog neutering.(Brief Article)
March 25, 2005

NatWest hands mortgage business to LIDA.(to handle promotion )(Brief A...
March 25, 2005

Walkers blitz to push 'Me time' for Sensations.(by giving marketing co...
March 25, 2005

Blue Cross in TV sponsor drive with Discovery.(Brief Article)
March 25, 2005

SSPCA to retain WWAV for spring offensive.(Scottish Society for the Pr...
March 25, 2005

Vernons in email address hunt to overhaul database.(Brief Article)
March 25, 2005

Tank appoints Hinks head of benchmarking initiative.(Simon Hinks )(Bri...
March 25, 2005

Sporting nostalgia site in direct launch.(marketing by The Response Te...
March 25, 2005

WWAV London builds client services team.(by promoting Samantha Nolan a...
March 25, 2005

Next reports home shopping sales growth.(Brief Article)
March 25, 2005

Charity Commission to bolster sector presence.(Brief Article)
March 25, 2005

Feel Agency and Edge Ideas in merger.(Brief Article)
March 25, 2005

Partners Andrews Aldridge and Barnardo's split.(Brief Article)
March 25, 2005

Tourism group lures visitors to Scottish castles.(Historic Scotland )(...
March 25, 2005

World Vision in DRTV drive to boost child sponsorship.(direct response...
March 25, 2005

Travelodge direct activity paves way for Dreamscape repositioning.(thr...
March 25, 2005

Wunderman creates top database role for EMEA.(Europe, Middle East and ...
March 25, 2005

AdLink Turkish deal widens reach.(with Logaritma)(Brief Article)
March 25, 2005

Japanese firm claims first Kanji address system.(Brief Article)
March 25, 2005

Netherlands to go 'full circle'.(in direct marketing)
March 25, 2005

Letter: DMA was wrong to put spin on CTPS statistics.(Letter to the Ed...
March 25, 2005

Letter: Train early to spot charisma.(Letter to the Editor)
March 25, 2005

Letter: There is choice in post market.(Letter to the Editor)
March 25, 2005

Animal aid group offers donor data.(International Fund for Animal Welf...
March 25, 2005

Thompson file sees expansion.(through McCarthy O'Connor)(Brief Articl...
March 25, 2005

Pet owners list put on market.(with help of Go Direct Marketing)(Brie...
March 25, 2005

Manchester Utd loyalty chief quits.(Manchester United)(Brief Article)
March 25, 2005

Direct mail spend still holding firm.(Advertising Association)(Penny H...
March 25, 2005

Ambergreen chooses account manager.(Alison Williams)(Brief Article)
March 25, 2005

Customer magazines 'boost brand image'.(Brief Article)
March 25, 2005

Business people records detailed.(by Advanstar Masterfile with help of...
March 25, 2005

Health firm to unveil buyers.(Natural Essentials )(Avongate)(Brief Ar...
March 25, 2005

Ebiquita appoints Grace analytical consultant.(Julie Grace )(Brief Art...
March 25, 2005

Tri-Direct promotes Easton to associate director.(David Easton )(Brief...
March 25, 2005

Heresy names Phillips senior planner.(Andrew Phillips )(Brief Article)
March 25, 2005

WWAV Leeds picks campaign planning director.(Claire Hartley )(Brief Ar...
March 25, 2005

MMS lures Beasley to account manager.(Marketing & Media Solutions )(ap...
March 25, 2005

Mergers loom for Agency.com and Organic.
March 18, 2005

Clark McKay in deal to open up Northern front.(Banc has acquired Clark...
March 18, 2005

Brussels shake-up threatens data-protection law upheaval.(Brief Articl...
March 18, 2005

Slade launches start-up Passion.(Philip Slade)(Brief Article)
March 18, 2005

Streetcar hires Personal to lure London clients.(Brief Article)
March 18, 2005

Hot Courses to launch brand at younger pupils.(direct marketing for th...
March 18, 2005

Radio Times mini-books take humorous tack.(Brief Article)
March 18, 2005

T-Mobile lures small firms with customer mag.(Brief Article)
March 18, 2005

More Th>n bolsters direct activity in strategy rethink.(Brief Article)
March 18, 2005

Charles Wells signs up to pub-goer profile scheme.(Brief Article)
March 18, 2005

Heart Research backs rebrand with data boost.(gives marketing contract...
March 18, 2005

NS&I starts review to boost data insight.(National Savings & Investmen...
March 18, 2005

Matthews steps up to top role at Arc Worldwide.(Jamie Matthews )(Brief...
March 18, 2005

Marketing tool offers 'best fit' partnerships.(developed by Mediator)(...
March 18, 2005

Tequila\London loses Barclays account.(Brief Article)
March 18, 2005

Vertex poised to buy Marlborough Stirling.(Brief Article)
March 18, 2005

Homebase hires Tri-Direct for data handling.(Brief Article)
March 18, 2005

Correction: Mailing Preference Service.(Correction Notice)
March 18, 2005

Car hire group picks TMW to promote offer.(Blueback gives marketing co...
March 18, 2005

C&W appoints Personal to Bulldog broadband assault.(Cable & Wireless g...
March 18, 2005

Cabvision TV ad service to target commuters.(Brief Article)
March 18, 2005

A&L launches business centre network offensive.(Alliance & Leicester C...
March 18, 2005

FTC offensive on identity theft gathers momentum.(Federal Trade Commis...
March 18, 2005

US consumer Net spend 'booming'.(Brief Article)
March 18, 2005

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