Precision Marketing

Publication covering advertising, marketing and public relations.

Iris consultancy launch targets female market.(consultancy services)(B...
February 25, 2005

EU unfair practice directive poses major risk.(European Union)(Brief A...
February 25, 2005

Ex-CFW chief lands Proximity role.(Kevin Allen appointed in new postio...
February 25, 2005

Consumers 'happy' with direct contact.(direct marketing)(Brief Article...
February 25, 2005

Drugs watchdog clampdown to protect public.(Medicines & Healthcare Pro...
February 25, 2005

Baillie Gifford picks Leith for debut offensive.(contract for marketin...
February 25, 2005

Technogym hires Snowball to roll out initiative.(marketing for high sa...
February 25, 2005

FTSE 100 fails search-engine test.(Brief Article)
February 25, 2005

FSA to probe credit ads for 'vulnerable'.(Financial Services Authority...
February 25, 2005

B&B appoints Ambergreen to online rebrand.(Bradford & Bingley )(Brief ...
February 25, 2005

One embarks on promotion to draw travellers.(trains promotions)(Brief ...
February 25, 2005

Grass Roots names senior account director.(Sonia Chana )(Brief Article...
February 25, 2005

Letter: Universe getting more attractive.(Letter to the Editor)
February 25, 2005

Letter: We can counter industry crooks.(Letter to the Editor)
February 25, 2005

Letter: Marketing tsar could cut spam.(Letter to the Editor)
February 25, 2005

Unbeatable list up for rental.(Independent Direct Marketing updates it...
February 25, 2005

Thomson picks Net development general manager.(Thomson Directories )(B...
February 25, 2005

OneZeroOne hires Williams as account executive.(Tess Williams )(promot...
February 25, 2005

MCCA chooses membership and info manager.(Marketing Communication Cons...
February 25, 2005

Liquid recruits new business manager.(Samantha Parsley )(Liquid Commun...
February 25, 2005

Liquorice selects art director and copywriter.(Christina Lucke and Chr...
February 25, 2005

Liquid Communications to expand with data offshoot.(Brief Article)
February 25, 2005

Wegener hands top role to ex-CACI chief Kimber.(Wegener DM )(appointme...
February 25, 2005

Cornhill Direct in bid to attract young market.(Brief Article)
February 25, 2005

Experian to kick off hunt for direct shop.(looking for a direct market...
February 25, 2005

Audi rolls out online film to push A4 range.(contract for advertising)...
February 25, 2005

Chelsea in DRTV blitz to bolster mortgages.(Chelsea Building Society )...
February 25, 2005

Peugeot Citroen seeks digital agency.(Syzygy and Euro RSCG Interactio...
February 25, 2005

Securicor pushes services to businesses.(launching of a campaign )(Bri...
February 25, 2005

T-Mobile to refresh agency roster.(Brief Article)
February 25, 2005

TfL sounds out passengers over weekend Tube hours.(Transport for Londo...
February 25, 2005

Neilson in mail monitoring launch.(Neilson Media Research )(Brief Arti...
February 25, 2005

Renault offers free holidays in Landround link-up.(Brief Article)
February 25, 2005

Letter: 'New media' is outdated term to keep status quo.(Letter to the...
February 25, 2005

Britannica hires DMS for debut catalogue drive.(Encyclopedia Britannic...
February 25, 2005

India prepares to restrict telesales calls to mobiles.(Brief Article)
February 25, 2005

PROFILE - CHARLES PING: Ping ready for uphill struggle.
February 25, 2005

CHRIS GORDON: We still haven't grasped how to act responsibly.(his vie...
February 25, 2005

Creative critique.
February 25, 2005

List squabbling is harming data.(improve perceptions of direct marketi...
February 25, 2005

Motorists' site releases recruits file.(Brief Article)
February 25, 2005

Party Pieces to detail parents.(releases its list of subscribers)(Brie...
February 25, 2005

Sleepover firm unveils buyers.(mail order catalogue )(Brief Article)
February 25, 2005

Ortega to offer mail database.(through Go Direct Marketing)(Brief Art...
February 25, 2005

Delaney Lund picks up AA account.(Delaney Lund Knox Warren and Partner...
February 25, 2005

Cancer Research seeks #16m in online blitz.(charity launches fundraisi...
February 25, 2005

Cats Protection exposes birth boom in mail assault.(Brief Article)
February 25, 2005

Egypt's caught sponsorship bug.
February 25, 2005

Revolutionary call centre model puts employee lifestyles at heart.(Mar...
February 25, 2005

SPECIAL REPORT - ADDRESS MANAGEMENT: Sort after addresses.
February 25, 2005

SPECIAL REPORT - SUPPRESSION: Missing link.
February 25, 2005

Government unveils business disability drive.(Brief Article)
February 25, 2005

LEADER: 'Pay-back time' for direct giants.(Direct mail advertising)
February 25, 2005

Barker takes up Wegener DM - Results reins.(Roy Barker)(Wegener Direct...
February 18, 2005

Daihatsu offers 'virtual journey' to push Sirion.(Brief Article)
February 18, 2005

Benjys launches direct blitz to promote first smartcard.(Brief Article...
February 18, 2005

Wigan first club to team up for viral meshcards.(Wigan Athletic)(Mesh ...
February 18, 2005

Pieroth Wines lets customers.(Database marketing)(Brief Article)
February 18, 2005

ValueMail in email release.(Holistic List Management database)(Brief A...
February 18, 2005

Sponge hires Pitt and Britton.(Oliver Pitt and Jessie Britton appointe...
February 18, 2005

Avon brings recruits on board for expansion.(financial product sales)(...
February 18, 2005

Gyro Group sells shares to aid development.(Brief Article)
February 18, 2005

Domino's Pizza introduces red-button orders.(Brief Article)
February 18, 2005

Lexus pushes navigation kit in 'talking' mail.(direct mail)(Brief Arti...
February 18, 2005

Letter: Attitudinal data needs exploiting.(Letter to the Editor)
February 18, 2005

Start-up offers guidance in data protection maze.(Brief Article)
February 18, 2005

More Th>n appoints Feel Agency.(Brief Article)
February 18, 2005

First Resources scoops Tamlin & Brown business.(Brief Article)
February 18, 2005

Dove Hair bolsters care range via direct push.(Brief Article)
February 18, 2005

Zurich tops People's Choice poll.(Zurich Financial Services)(Brief Art...
February 18, 2005

Freeman set to steer Flourish to 'next level'.(Flourish Direct Marketi...
February 18, 2005

ASA bans 'alarming' Five mail offensive for CSI:NY.(Brief Article)
February 18, 2005

Pedigree adds postcard blitz to major drive.(Brief Article)
February 18, 2005

Levi's to step up WAP activity for 'intimacy'.(Wireless application pr...
February 18, 2005

EHS Brann to handle cat food promotions.(Brief Article)
February 18, 2005

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