Precision Marketing

Publication covering advertising, marketing and public relations.

TMW names three-strong creative team.(moving people)(Tulle Marshall Wa...
October 29, 2004

Communique 360 makes three appointments.(moving people)(Integrated com...
October 29, 2004

141 Worldwide (UK) picks non-executive director.(moving people)(Brief ...
October 29, 2004

Ion Group promotes Khan to business director.(moving people)(Brief Art...
October 29, 2004

The next hob-nob event could offer real choc value.(diary)
October 29, 2004

Forthcoming events.(diary)
October 29, 2004

What's the big idea?(Soundoff: hunter's tale)(Brief Article)
October 29, 2004

BBC to hunt TV licence chief as Patel promoted.(Zarin Patel)(Brief Art...
October 29, 2004

IDM revamps to protect its turf.(Institute of Direct Marketing )(Brief...
October 29, 2004

Carr attacks 'mad' size-based pricing.(Post-watch)(Peter Carr)(Brief A...
October 29, 2004

Harrison claims job-hopping clients are harming creativity.(Steve Harr...
October 29, 2004

Acxiom snaps up Chinese data specialist.(ChinaLoop)(Brief Article)
October 29, 2004

Which? pushes free trial in Rik Mayall DRTV ad.(news)(Brief Article)
October 29, 2004

OgilvyOne in management overhaul.(news)(Brief Article)
October 29, 2004

Volkswagen finance appoints EuroDirect.(news)(Brief Article)
October 29, 2004

British Gas promotes telecoms to business.(news)(Centrica Business Ser...
October 29, 2004

Reed Personnel eyes IT workers in mailshot blitz.(news)(Flourish)(Reed...
October 29, 2004

Great Ormond Street in debut autumn appeal.(news)(Great Ormond Street ...
October 29, 2004

Asda to support credit card launch with statement push.(news)(Brief Ar...
October 29, 2004

Fedma warns firms not to neglect new media spend.(Brief Article)
October 29, 2004

My Travel pushes New Year holiday bookings.(news)(Brief Article)
October 29, 2004

Visit London hires Iris to attract visitors.(news)(Brief Article)
October 29, 2004

DMA (UK) Awards 2004 in association with Royal Mail.(news)(Illustratio...
October 29, 2004

Intermarketing seeks to boost digital work.(news)(Brief Article)
October 29, 2004

Abacus hires ex-D&B chief to spearhead Euro assault.(news)(Keith Jones...
October 29, 2004

192.com relaunch aims to grab market share.(Brief Article)
October 29, 2004

Sunny-Bisk targets over-50s in first UK offensive.(news)(Brief Article...
October 29, 2004

US DMA Show witnesses 'death of direct marketing'.(international)(Brie...
October 29, 2004

Buongiorno founder to head Edima.(international)(European Digital Medi...
October 29, 2004

Mexican mobile company in Opera Telecom link-up.(international)(Grupo ...
October 29, 2004

'Return to sender' only breeds lazy suppression.(letters)(Letter to th...
October 29, 2004

Keep promoting QMP awareness.(letters)(Letter to the Editor)
October 29, 2004

Creative-data feud tiresome.(letters)(Letter to the Editor)
October 29, 2004

BVG Airflo to market fishermen.(list file)(BVG Airflo Group)(Brief Art...
October 29, 2004

Evolution DM unveils lists.(list file)(Advanced Health Solutions)(Sapc...
October 29, 2004

Home-mover data revealed.(list file)(Credit Ready Movers)(Brief Articl...
October 29, 2004

Conduit lets fleet database.(list file)(Enhanced Fleet Database)(Brief...
October 29, 2004

Animalcare to offer pet lovers.(list file)(Identichip)(Brief Article)
October 29, 2004

EHS Brann Cirencester promotes Howard.(moving people)(Frazer Howard )(...
October 29, 2004

Clark McKay arm lures interactive designer.(moving people)(Brief Artic...
October 29, 2004

Why return on customer is key.(international)
October 29, 2004

Beck plays his calling cards: LBM's Paul Beck has come a long way from...
October 29, 2004

Now's the time for the DMA and IDM to merge.(marketing industry merger...
October 29, 2004

Step into the client's shoes if you really want to put on a good show:...
October 29, 2004

Opt-out merely cuts dead ends.(Letter to the Editor)
October 29, 2004

Middlemen save time on the pitch.(leader)
October 29, 2004

Creative critique.
October 29, 2004

Modelled citizens: data users frequently have to rely on generic model...
October 29, 2004

Cutting corners: email marketing is something of a double-edged sword....
October 29, 2004

US DMA chief calls for sector image overhaul.(US DMA )(Brief Article)
October 22, 2004

Royal Mail faces bill over Pabo row.(Adult product company Pabo)(Brief...
October 22, 2004

LBM secures 50m [pounds sterling] deal with investors.(Brief Article)
October 22, 2004

TGI Friday's appoints BMB to energise brand.(Butterfield Morris Bushel...
October 22, 2004

Scammers face double whammy in clampdown.(Brief Article)
October 22, 2004

Lloyds TSB asks TMW to revamp Privilege title.(news)(Brief Article)
October 22, 2004

Direct budgets show first Q3 rise.(news)(Brief Article)
October 22, 2004

Postwatch to advise public in wider role.(news)(Brief Article)
October 22, 2004

VW unveils debut pre-order mailshot for GTI.(news)(Brief Article)
October 22, 2004

Nivea launches 'Bridget Jones' Net competition.(news)(Brief Article)
October 22, 2004

Canvas Holidays rebrands in bid to widen appeal.(news)(Canvas Holidays...
October 22, 2004

Target links with Leith and Insight as Cello deal looms.(news)(Cello)(...
October 22, 2004

Atkinson extends role in EHS Brann group revamp.(news)(Brief Article)
October 22, 2004

GE Consumer Finance rolls out direct assault.(news)(Carat Direct Commu...
October 22, 2004

Singlepoint in data overhaul to build impact.(news)(Brief Article)
October 22, 2004

Companies flouting suppression ethics.(news)
October 22, 2004

O2 introduces entertainment service The Lab.(news)(Brief Article)
October 22, 2004

Environment Agency hunts for direct shops.(news)(Brief Article)
October 22, 2004

LinkDirect wins Thomson distribution deal.(news)(LinkDirect)(Brief Art...
October 22, 2004

IPT to release industry factfile.(news)(Brief Article)
October 22, 2004

Chambers assumes Postcomm chief role.(news)(Sarah Chambers )(Brief Art...
October 22, 2004

Thomas Cook eyes fresh agency potential.(news)(Brief Article)
October 22, 2004

Iguana backs radio for winter promotions.(news)(Brief Article)
October 22, 2004

Peugeot blitz to create buzz for 1007 roll out.(news)(Brief Article)
October 22, 2004

Fox's Biscuits eyes kids in online Rocky brand assault.(news)(Brief Ar...
October 22, 2004

DMA supports Wrap 'Big Recycle' campaign.(news)(Brief Article)
October 22, 2004

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