Precision Marketing

Publication covering advertising, marketing and public relations.

Door-drops no longer hit home.(international)
September 24, 2004

Will industry yield to IPA's direct charter? Last week's revelation of...
September 24, 2004

Drugs marketing is just what the doctor ordered.
September 24, 2004

Neuromarketing is no brainwave if you just stop and think about it: th...
September 24, 2004

Is IPA offering a suicide charter?(leader)(Institute of Practitioners ...
September 24, 2004

Creative critique.
September 24, 2004

New products and services: exhibitor information.(call centre expo)
September 24, 2004

UCP rule to cut direct options.(list file)(Unfair Commercial Practices...
September 24, 2004

Holding for a lifeline: it's been a tumultuous year for the telemarket...
September 24, 2004

Dark clouds silver lining.
September 24, 2004

Measure for measure: while call centers continue to be the focus of ne...
September 24, 2004

Chasing labour: with demand fast outstripping resources, call centres ...
September 24, 2004

Talking points: multi-territory customer contact management is a compl...
September 24, 2004

Content contact: call centre clients are increasingly demanding the im...
September 24, 2004

Good cuffing may offer missing link for a handy relief.(diary)
September 24, 2004

Model behaviour.(Soundoff: hunter's tale)(Brief Article)
September 24, 2004

12Snap acquires rival to seize Scandinavian market.(international)(Lok...
September 24, 2004

AIG Europe recruits Cooper as travel manager.(moving people)(Brief Art...
September 24, 2004

OS opens global tender in hunt for new agency.(Ordnance Survey)(Brief ...
September 24, 2004

Pub chain hails scheme to pinpoint workforce.(Brief Article)
September 24, 2004

Scope hires AIS to 'revolutionise' direct marketing strategy.(Brief Ar...
September 24, 2004

Britvic pushes Robinsons in major initiative.(news)(Brief Article)
September 24, 2004

Argos hires BeCogent to bolster call centers.(news)(Brief Article)
September 24, 2004

Linford Christie heads up Stroke Association drive.(news)(Brief Articl...
September 24, 2004

Former PDSA chief opens direct agency.(news)(People's Dispensary for S...
September 24, 2004

Hitched website appoints AdLink to develop sales.(news)(Hitched.co.uk)...
September 24, 2004

Great Ormond Street seeks marketing director.(news)(Great Ormond Stree...
September 24, 2004

HHM chief to oversee Baber client services.(news)(Brief Article)
September 24, 2004

British Airways enhances corporate offering.(news)(Brief Article)
September 24, 2004

NTL hires Brown and Ford for top roles.(moving people)(Brief Article)
September 24, 2004

Forthcoming events.(Calendar)
September 24, 2004

AutoTrader to launch assault across the Web.(news)(Harvest Digital)
September 24, 2004

Catalogue industry uproar at size-based pricing delay.(Brief Article)
September 24, 2004

Wells to lead TNT postal assault.(news)(TNT Mail)(Brief Article)
September 24, 2004

Audi picks 20:20 for first online film push.(news)(Brief Article)
September 24, 2004

Surveyors body hits campuses to lure students.(news)(Royal Institute o...
September 24, 2004

Unilever launches low-carb range as alternative regime.(news)(Brief Ar...
September 24, 2004

Dulux embarks on half-term instore assault.(news)(DIY retailers )(Brie...
September 24, 2004

Cafod rolls out fasting appeal to push support.(news)(Cared)(Brief Art...
September 24, 2004

Regional lottery rolls out in Shetland Islands.(news)(Brief Article)
September 24, 2004

GNER sends entertainment guide to loyal base.(news)(Brief Article)
September 24, 2004

Royal Marines plans direct recruitment activity.(news)(Brief Article)
September 24, 2004

National Literacy Trust in celebrity fundraiser.(news)(Brief Article)
September 24, 2004

Interactive Media body establishes digital award.(news)(British Intera...
September 24, 2004

DMA warns businesses of rogue farmland promotion.(news)(Brief Article)
September 24, 2004

Buymeabeer.com creates customer database with SMS campaign.(news)(Brie...
September 24, 2004

Experian acquisition set to expand Irish operation.(international)( Ir...
September 24, 2004

EuroDirect seals continental deal.(international)(Brief Article)
September 24, 2004

Let's turn to CAM to bridge the skills gap.(letters)(Letter to the Edi...
September 24, 2004

D2D not a tool to build brands.(letters)(Letter to the Editor)
September 24, 2004

We all affect industry target.(letters)(Letter to the Editor)
September 24, 2004

Introduction.(call centre expo)(Brief Article)
September 24, 2004

Master class schedule.(call centre expo)(Calendar)
September 24, 2004

2004 conference and seminar programme.(call centre expo)(Calendar)
September 24, 2004

Exhibitor listings contact information.(call center expo)(Illustration...
September 24, 2004

Ailing over 65s database set for rental.(list file)
September 24, 2004

Boxclever to reveal records.(list file)
September 24, 2004

Telebank lists tight budgeters.(list file)
September 24, 2004

Thane Direct to unveil buyers.(list file)
September 24, 2004

Touch One lets 'luxury' details.(list file)
September 24, 2004

Moore and Wynn join ranks at Entire.(moving people)(Brief Article)
September 24, 2004

Dimplex makes Kavanagh commercial director.(moving people)(Brief Artic...
September 24, 2004

Jay to direct Marketscan business development.(moving people)(Appointm...
September 24, 2004

Price to head marketing at P&O Cruises.(moving people)(Brief Article)
September 24, 2004

Claydon Heeley lands PG-DCaf direct offensive.(Brief Article)
September 17, 2004

DTI online overhaul to boost user experience.(news)(Brief Article)
September 17, 2004

Rosemary Conley launches e-offensive to lure health enthusiast.(news)(...
September 17, 2004

SR Teleperformance buys out Infomobile operations.(international)(Brie...
September 17, 2004

Agencies which glue away ideas ruin it for us all.
September 17, 2004

IPA unleashes offensive on blanket cold mailings.(Brief Article)
September 17, 2004

Royal Mail 'exploiting compensation loophole'.(Brief Article)
September 17, 2004

Graham Mills and Jack Nolan quit Arc London.(Brief Article)
September 17, 2004

Drop in direct mail spend 'just a balancing act.(news)(Brief Article)
September 17, 2004

Met Office creates agency roster.(news)(Brief Article)
September 17, 2004

IDM probes financial sector's skills needs.(news)(Brief Article)
September 17, 2004

Page 1|2|3|4