Precision Marketing

Publication covering advertising, marketing and public relations.

BT appoints Jet Cooke direct boss.(Brief Article)
August 27, 2004

Lever Faberge in Impulse data-capture drive.(news)
August 27, 2004

TNT lures Dolph to head marketing.(news)(Brief Article)
August 27, 2004

Lexus rolls out 'eye-grabbing' marque mailing.(news)(Brief Article)
August 27, 2004

Nescafe devises 'love the morning' contest.(news)(Brief Article)
August 27, 2004

Consumers' Association in Which? DRTV push.(news)(Brief Article)
August 27, 2004

Propaganda builds US direct spend.(international)(Brief Article)
August 27, 2004

Leave matching needs to experts.(letters)(Letter to the Editor)
August 27, 2004

Creative critique.(letters)(Letter to the Editor)
August 27, 2004

Aspire releases mail order file.(list file)
August 27, 2004

Cosmos hands TDA welcome home mail drive.(Brief Article)
August 27, 2004

Optecon wins Npower and Thames Water account.(news)(Brief Article)
August 27, 2004

Lifeboat Institution in online recruitment drive.(news)(Brief Article)
August 27, 2004

Thistle launches site overhaul to bolster brand.(news)(Brief Article)
August 27, 2004

Newspaper giant details respondents.(list file)
August 27, 2004

TV Licensing picks RedEye for campaign to promote online purchases.(ne...
August 27, 2004

LibDems calling the kettle black.(letters)(Letter to the Editor)
August 27, 2004

The Gallery lets quality buyers.(list file)
August 27, 2004

Winners Club unveils gamers.(list file)(Brief Article)
August 27, 2004

Forthcoming events.(Calendar)
August 27, 2004

Warner Bros in viral email push for Trauma film.(news)(Brief Article)
August 27, 2004

New Cityspace roles for O'Connor and von Speyr.(moving people)(Appoint...
August 27, 2004

Hicklin Slade chief quits over direction.(Brief Article)
August 27, 2004

Visa to target corporates in direct assault.(news)(Brief Article)
August 27, 2004

British Airways rolls out call for direct agency.(news)(Brief Article)
August 27, 2004

Magazines need to read more into data insights.(letters)(Letter to the...
August 27, 2004

Espotting Media makes raft of senior appointments.(moving people)(Appo...
August 27, 2004

Diplomat group to rent records.(list file)(Brief Article)
August 27, 2004

Egg hunts for direct agency.(news)(Brief Article)
August 27, 2004

Train association launches London attractions assault.(news)(Brief Art...
August 27, 2004

Molton Brown rejigs catalogue to boost reach.(news)(Brief Article)
August 27, 2004

Emap develops online presence for Active titles.(news)(Brief Article)
August 27, 2004

TW Cat to develop free charity 1,000th campaign.(news)
August 27, 2004

Conservative Future hires Feel to target UK students.(news)(Brief Arti...
August 27, 2004

Tackle procurer issues early on.(letters)(Letter to the Editor)
August 27, 2004

Hazelton and Lewis accept EHS Brann posts.(moving people)(Brief Articl...
August 27, 2004

Bickford joins Ask My Network board.(moving people)(Appointments)(Brie...
August 27, 2004

Farrington becomes DMA North deputy chairman.(moving people)(Brief Art...
August 27, 2004

FTC censures list managers for aiding rogue callers.(international)(Fe...
August 27, 2004

Opt-in tack gives targets leave to cold-shoulder us.(Brief Article)
August 27, 2004

Underwired hires Dzamic to head planning.(moving people)(Brief Article...
August 27, 2004

Telewest eyes dial-up users for Blueyonder.(news)(Brief Article)
August 27, 2004

Scottish Power hits back at rival tactics.(news)(Brief Article)
August 27, 2004

MoonRiver buys Ion Group to bolster offering.(MoonRiver Group)(Ion Gro...
August 27, 2004

Great Ormond Street to sharpen creative impact.(news)(Great Ormond Str...
August 27, 2004

Australian DMA calls on public to vet e-marketing.(international)(Aust...
August 27, 2004

Asthma UK hires Claydon Heeley Jones Mason.(Brief Article)
August 27, 2004

DMA to issue first UK call centre code.(news)(Brief Article)
August 27, 2004

Can DMA take public criticism on the chin? It is no secret that the in...
August 27, 2004

Data cleaning an interactive zone.(international)
August 27, 2004

Use more 'subtle' e-branding to prevent mass turn-off of medium: by ta...
August 27, 2004

Leftist evolution? As database marketing sweeps away conventional prac...
August 27, 2004

Periodical contact: customer magazines offer a persuasive mode of comm...
August 27, 2004

Tonic? Pass us a gin.(Sound off: hunter's tale)(Brief Article)
August 27, 2004

Employing survival of the fittest policy.(diary)
August 27, 2004

DMA should not sweeten the pill.(Leader)(Direct Marketing Association)
August 27, 2004

Cheap deals can harm prospects.(List file)
August 27, 2004

Orange seeks data via online 'snapshot' push.(news)(Brief Article)
August 20, 2004

EU financial services law sparks confusion.(news)(Brief Article)
August 20, 2004

US optimism as industry posts fresh sales growth.(international)(Direc...
August 20, 2004

US fraudsters 'abusing direct tack'.(international)(Brief Article)
August 20, 2004

Creative critique.(Virgin Mobile)(Nectar)(Christian Aid)(Brief Article...
August 20, 2004

Panoramic view: the quest of the direct marketer is to obtain an intim...
August 20, 2004

Direct Olympics to wake the gods.(diary)
August 20, 2004

Getting personal.(soundoff: hunter's tale)(Brief Article)
August 20, 2004

DMA consults public to 'road map' revival.(Direct Marketing Associatio...
August 20, 2004

BHF moots direct anti-smoking blitz to back ads.(British Heart Foundat...
August 20, 2004

Behavioural insight will guarantee your target audiences' next move: i...
August 20, 2004

Moving targets: spam emails are the bane of legitimate B2B e-marketing...
August 20, 2004

I-vu chooses commercial manager.(moving people)(Brief Article)
August 20, 2004

Can sector warm the public to cold calling? With no sign of a let-up i...
August 20, 2004

Oddfellows group revises image to attract members.(news)(Brief Article...
August 20, 2004

Blue Curve to launch financial marketing aids.(Bluecurve Inc.,)(Brief ...
August 20, 2004

Fiat hires Ion Group to bolster prospect file.(Fiat Auto UK Ltd.,)(Bri...
August 20, 2004

Bonnier acquires Market Monitor.(Bonnier Group)(Brief Article)
August 20, 2004

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