Precision Marketing

Publication covering advertising, marketing and public relations.

Malta top Net user of EU entrants.(international)(European Union)(Brie...
May 28, 2004

TW CAT names Rebecca Bell art worker.(moving people)(Brief Article)
May 28, 2004

Talisma appoints European managing director.(moving people)(Brief Arti...
May 28, 2004

Telecom group to handle Loot dating service.(news)(Telecom Express)(Br...
May 28, 2004

'Free' emails can cost a fortune if the messages aren't efficient: ema...
May 28, 2004

Pharmacy 2U provides buyers.(list file)(Brief Article)
May 28, 2004

Morgan Stanley plans Buy and fly! credit card.(news)(Brief Article)
May 28, 2004

The White Company steps up direct activity with integrated assault.(ne...
May 28, 2004

Vodafone Ireland to streamline targeting activity.(international)(Brie...
May 28, 2004

Talk emotional bonds with mail.(letters)(Brief Article)(Letter to the ...
May 28, 2004

Pulse Group picks business development manager.(moving people)(Brief A...
May 28, 2004

National Car Rental hires Vernon-Allen.(moving people)(Brief Article)
May 28, 2004

Royal Mail designs Horticultural Society stamps.(news)(Brief Article)
May 28, 2004

MCCA launches 'first' service to combat IP theft.(Marketing Communicat...
May 28, 2004

Ruddock: 'MPs resent direct mail'.(Brief Article)
May 28, 2004

SR Teleperformance snaps up MM Group.(Brief Article)
May 28, 2004

First Resources seizes rival group.(news)(Presents Direct )(Brief Arti...
May 28, 2004

Smart UK to back 'instant' contact approach.(news)(Brief Article)
May 28, 2004

GUS moots plan to offload 4bn [pounds sterling] Experian arm.(Great Un...
May 28, 2004

One United expands to target US market.(news)(Brief Article)
May 28, 2004

Carlson digital chief to head direct arm in major restructure.(Brief A...
May 28, 2004

T-Mobile plans data capture via store screens.(news)(Brief Article)
May 28, 2004

Chrysler rolls out 'Win Win Win' Voyager push.(news)(Brief Article)
May 28, 2004

Ascot launches door-drop push for race-days.(news)(Brief Article)
May 28, 2004

China requires personal touch.(investments in China)
May 28, 2004

Clever SMS is way forward.(letters)(Letter to the Editor)
May 28, 2004

Does list size really matter?(mailing lists)
May 28, 2004

Bloomberg to unveil names.(subscribers names through ListLAb)(Brief Ar...
May 28, 2004

Cafe Direct blitz to target staff at 1,000 firms.(news)(Brief Article)
May 28, 2004

EU members reject latest prize draw draft directive.(European Union)(B...
May 28, 2004

Africa charity eyes churches in mail assault.(news)(Brief Article)
May 28, 2004

WWF, rolls out DRTV adopt-an-animal push.(news)(Brief Article)
May 28, 2004

Information Arts launches European division.(news)(Brief Article)
May 28, 2004

Citroen to exploit Ministry of Sound data in C2 launch.(news)(Citroen)...
May 28, 2004

CanSpam Act under fire as FBI launches offensive.(international)(Brief...
May 28, 2004

Ruddock takes fight to streets: having forced her local authority recy...
May 28, 2004

Hotels' spending data needs to be segmented.(letters)(Letter to the Ed...
May 28, 2004

Doorstep laws all about trust.(letters)(Letter to the Editor)
May 28, 2004

Client squeeze could be deadly.(consumer feedback of agencies)
May 28, 2004

Bingo Line puts list on market.(list file)(Brief Article)
May 28, 2004

Levi's online banner drive to back 'Anti-fit' branding.(news)(Brief Ar...
May 28, 2004

Icstis fines companies for prize-line scam.(news)(Brief Article)
May 28, 2004

Family Assurance in online trust fund initiative.(news)(Brief Article)
May 28, 2004

2Wire names Edwards board director.(moving people)(Brief Article)
May 28, 2004

Haygarth chooses associate director.(moving people)(Brief Article)
May 28, 2004

Arnold selects strategic account director.(moving people)(Brief Articl...
May 28, 2004

Forthcoming events.(diary)(Calendar)
May 28, 2004

Home truths.(soundoff: hunter's tale)
May 28, 2004

Entire lures data chief Srdjan Dragutinovic.(moving people)(Brief Arti...
May 28, 2004

BT draws youth to broadband with viral drive.(news)(Brief Article)
May 28, 2004

Major brands sign for iTV ad research.(news)(Brief Article)
May 28, 2004

Aviva slammed for distressing mailing.(news)(Brief Article)
May 28, 2004

Copywriting goes back to the drawing board: while compelling copy rema...
May 28, 2004

Helping public to seek out value is new world order.
May 28, 2004

Let customers begin dialogue.(letters)(Letter to the Editor)
May 28, 2004

Clients speak: in this year's agency survey, Precision Marketing has b...
May 28, 2004

1st Class Celebrations offers names.
May 28, 2004

Holz Toys sells purchaser file.(list file)(Brief Article)
May 28, 2004

Creative critique.
May 28, 2004

Blaze rekindles Mr Diary 'the artist'.(diary)
May 28, 2004

JDA announces five appointments.(moving people)(Brief Article)
May 21, 2004

Clark McKay picks head of business development.(moving people)(Clark M...
May 21, 2004

Mind appoints Bluefrog to lead donor support.(Brief Article)
May 21, 2004

141 lands Kodak as restructure looms.(news)(Brief Article)
May 21, 2004

VisitBritain taps nostalgia for England drive.(news)(Brief Article)
May 21, 2004

Harley-Davidson embraces cinema ads in direct assault.(news)(Brief Art...
May 21, 2004

Australia drives tourists online to 'build emotion'.(news)(Brief Artic...
May 21, 2004

Smart gears up for mainstream model launch.(news)(Brief Article)
May 21, 2004

EU compromise on prize draw draft.(news)(Brief Article)
May 21, 2004

Wall's launches 'flirt' MMS campaign to push Cornetto.(news)(Brief Art...
May 21, 2004

ASA action will respect personal nature of SMS.(letters)(Letter to the...
May 21, 2004

Echo chooses business development adviser.(moving people)(Echo Managed...
May 21, 2004

Stop opposing size-based plan.(letters)(Letter to the Editor)
May 21, 2004

Equifax lures Kirk Dobie from Experian.(moving people)(Brief Article)
May 21, 2004

Forthcoming events sound off: hunters tale.(Calendar)
May 21, 2004

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