Precision Marketing

Publication covering advertising, marketing and public relations.

Postal chiefs expose price plan shortfalls.(news; direct mail advertis...
April 30, 2004

Prize promotions face 'doubled costs' scenario.(news)(Brief Article)
April 30, 2004

Poland timetables self-regulation.(international; marketing)(Brief Art...
April 30, 2004

Corporate TPS serves minority.(letters)(Letter to the Editor)
April 30, 2004

Combined data is within reach.(letters)(Brief Article)
April 30, 2004

Gym slip up.(soundoff: hunter's tale)
April 30, 2004

Profiling drives B2B activity too.(letters)(Brief Article)
April 30, 2004

BBC to step up mobile activity for teen titles.(news)(BBC Worldwide Lt...
April 30, 2004

TDA's Loz Grinter dies in air crash.(news)(TDA Advertising and Design)...
April 30, 2004

Holsten Pils and Sky Bet in joint data blitz on bars.(news)(British Sk...
April 30, 2004

BCA launches upmarket Net book club offer.(news)(Brief Article)
April 30, 2004

Caspian to roll out list division.(news)(Caspian Partnership)(Brief Ar...
April 30, 2004

Queenswood releases data.(list file)(Queenswood Gardening Products)(Br...
April 30, 2004

Honda plans iTV assault to push Civic technology.(news)(Honda Motor Co...
April 30, 2004

Hart parts from Boy Meets Girl to 'chase dream'.(news)(Brief Article)
April 30, 2004

Nutrihealth to unveil names.(list file)(Nutrihealth International )(Br...
April 30, 2004

Parties by Post provides list.(list file)(Brief Article)
April 30, 2004

Evolution DM hands lead role to HDM's Nihat.(news)(Highbury Direct Med...
April 30, 2004

Proximity creative director quits.(news)(Proximity London)(Brief Artic...
April 30, 2004

Cancer Research appoints GB Group for data-cleansing drive.(news)(Canc...
April 30, 2004

Jobcentre Plus seeks agency for direct brief.(news)(Brief Article)
April 30, 2004

Peace Direct to seek donors in first insert blitz.(news)(Brief Article...
April 30, 2004

BSkyB panel to offer major viewer insight.(news)(British Sky Broadcast...
April 30, 2004

Ryvita switches online to support health tack.(news)(Brief Article)
April 30, 2004

Yell set to boost advertiser take-up with direct revamp.(news)(Brief A...
April 30, 2004

Ladbrokes rolls out reduced-rate betting line.(news)(Ladbroke Group PL...
April 30, 2004

Hilton offers virtual tours to drive sales.(news)(Hilton Worldwide Res...
April 30, 2004

Seasons Holidays taps over-40s in door-drop.(news)(Brief Article)
April 30, 2004

Big Issue Foundation rolls out inserts drive.(news)(Brief Article)
April 30, 2004

Proximity and Orchestra launch partner outfit.(news)(Proximity London ...
April 30, 2004

VisitBritain appoints three agencies.(news)(Tulle Marshall Warren)(Fox...
April 30, 2004

Saab devises anniversary 'thank you' pack.(news)(Brief Article)
April 30, 2004

Australia links up tourism bodies for united strategy.(news)(Brief Art...
April 30, 2004

Hawkin's Bazaar to entice lapsed customers.(news)(Brief Article)
April 30, 2004

Video Arts rolls out private sector 'whoopee' piece.(news)(Brief Artic...
April 30, 2004

Finance firms face major decline in response rates.(international)(Bri...
April 30, 2004

Barraclough lands Italian direct-sell press brief.(international)(The ...
April 30, 2004

Can charities combat rise of 'lazy creative'? With direct mail remaini...
April 30, 2004

Lester legacy in good voice: Lester Wunderman, the grandfather of dire...
April 30, 2004

Let's say it loud: 'we're mailers and we're proud'.(direct marketing a...
April 30, 2004

Hit the shop floor and unveil brand in action.(letters)(Letter to the ...
April 30, 2004

Audience volume is a red herring when selecting media channels: the ke...
April 30, 2004

Steering navigation: the ability to place relevant and timely offers o...
April 30, 2004

Digital age restrictions: many companies now offer digital fulfilment,...
April 30, 2004

BrightMinds sells buyers through Isis.(list file)(Isis Direct)(Brief A...
April 30, 2004

Shearings puts file on market.(list file)(Shearings Holidays )(Brief A...
April 30, 2004

Manning Gottlieb OMD hires Walsh.(moving people: all change: the week'...
April 30, 2004

TW CAT appoints trainee account executive.(moving people: all change: ...
April 30, 2004

Huet & Company chooses Ramsbottom.(moving people: all change: the week...
April 30, 2004

Phonetics selects two executives.(moving people: all change: the week'...
April 30, 2004

Call Connector names managing director.(moving people: all change: the...
April 30, 2004

Forthcoming events.(Calendar)
April 30, 2004

Going undercovers to kiss and tell all.(diary)
April 30, 2004

Keep data safe but accessible.(list file)(Column)
April 30, 2004

Turning a blind eye to creativity.(leader)(Charity marketing)
April 30, 2004

Creative critique.
April 30, 2004

Sports brands hard to manage.(international)
April 30, 2004

Partners Andrews Aldridge hires Simpson.(news)(Clare Simpson joined as...
April 23, 2004

Wegener Direct Marketing.(news)
April 23, 2004

Arthritis Care mailshot seeks direct debits.(news)(marketing)(Brief Ar...
April 23, 2004

Shelter exposes damage to children in integrated push.(news)(campaigns...
April 23, 2004

Pitney Bowes pay $321m for Group 1 Software.(international)(Brief Arti...
April 23, 2004

Telecoms must conquer churn.(letters)(Letter to the Editor)
April 23, 2004

Thomson lists senior names.(list file)(Thomson Directories Ltd.'s busi...
April 23, 2004

Atherley joins Prolog to head call centres.(moving people)(appointment...
April 23, 2004

Creative critique.(direct marketing initiatives)
April 23, 2004

Crick takes on designer role at Yes Direct.(moving people)(Jeremy Cric...
April 23, 2004

Forthcoming events.(Calendar)
April 23, 2004

Elastoplast rolls out viral assault for Sport brand.(news)(Brief Artic...
April 23, 2004

MyTravel to release 1m names.(list file)(olidaymakers file)(Brief Arti...
April 23, 2004

Goldshield puts file on market.(list file)(Goldshield Group's mail ord...
April 23, 2004

Ripoll Breau to build Schwan customer relations.(moving people)(Eva Ri...
April 23, 2004

Texaco launches network loyalty scheme.(news)(Brief Article)
April 23, 2004

Shunning grey market foolish.(letters)(Letter to the Editor)
April 23, 2004

Communications Agency promotes Marrs and Mann.(moving people)(appointm...
April 23, 2004

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