Precision Marketing

Publication covering advertising, marketing and public relations.

Lowe Direct founders launch fund to boost marketing services.
January 30, 2004

PM Response Awards seek 'young guns'.
January 30, 2004

Amnesty DRTV push targets young viewers.(news)
January 30, 2004

Mazda in SMS blitz to bolster marque 3 data.(news)
January 30, 2004

Award schemes must respond to industry change.
January 30, 2004

RSPCA attack is inaccurate.(letters)(Letter to the Editor)
January 30, 2004

Creative critique.
January 30, 2004

Headcount selects sales and marketing director.(moving people)
January 30, 2004

Deutsche Post deal bolsters UK assault.
January 30, 2004

Golley Slater to launch direct arm for clients.(news)
January 30, 2004

New DMA scheme to reward best practice.(news)
January 30, 2004

Agency Republic takes Weight Watchers brief.(news)
January 30, 2004

New-breed agency must lead the creative charge.(letters)(Letter to the...
January 30, 2004

Why isn't direct sector getting serious about mobile marketing? Mobile...
January 30, 2004

Base camp: would the failures of CRM been averted if more attention ha...
January 30, 2004

Rapier lands Suzy Ray as business manager.(moving people)(Brief Articl...
January 30, 2004

AWA faces ruin over US client contract storm.
January 30, 2004

Tories court Arscott's candidacy.
January 30, 2004

Virgin Holiday rolls out provocative posters.(news)
January 30, 2004

Direct MediaCom wins Red Cross direct media.(news)
January 30, 2004

Ebookers consolidates UK marketing team.(news)
January 30, 2004

Barclays given green light for GUS takeover.(news)
January 30, 2004

Christian Aid hands brief to Whitewater.(news)
January 30, 2004

Brewsters picks Alcone after four-way pitch.(news)
January 30, 2004

Direct blitz to launch fraud busting retail payment plan.(news)
January 30, 2004

Response Awards judges revealed.(news)
January 30, 2004

IDM consulting service to boost firm strategies.(news)
January 30, 2004

Jigsaw puts database on the open market.(news)
January 30, 2004

GreenFlag rolls out debut direct response radio ads.(news)
January 30, 2004

Cornhill inserts eye young families.(news)
January 30, 2004

Aussie finance sector to bolster India outsourcing.(international)
January 30, 2004

Millennium signs Australia deal.(international)
January 30, 2004

Mail order entertainment giant snaps up Time Life.(international)
January 30, 2004

Direct boost for boys from Brazil.(international)
January 30, 2004

Tank chief set for new attack: at one time Sean Larrangton-White had o...
January 30, 2004

Account teams need support.(letters)(Letter to the Editor)
January 30, 2004

RSPCA wrong to shock public.(letters)(Letter to the Editor)
January 30, 2004

Not at this address: most direct marketers continue to exclude gone-aw...
January 30, 2004

Music retailer releases files.(list file)
January 30, 2004

New House Beautiful data.(list file)
January 30, 2004

RDP offers list of 500,000.(list file)
January 30, 2004

Bradford offers mail order file.(list file)
January 30, 2004

Lead staff must support brokers.(list file)
January 30, 2004

Boomerang hires first head of sales.(moving people)
January 30, 2004

'Revenge of the old guard' at Royal Mail.(news)
January 30, 2004

Inferno takes the driving seat in fresh AA campaign.(news)
January 30, 2004

Fedma pushes Euro training.(news)
January 30, 2004

Anti-spam opt-in drive launched.(news)
January 30, 2004

Ffwd account managers quit to launch customer services agency.(news)
January 30, 2004

Top brands wake up to rise of 'parent power': many companies are turni...
January 30, 2004

Time for clients to rock the boat.(leader)
January 30, 2004

New Look launches database.(list file)
January 30, 2004

Discovery Networks Europe lures Bastings.(moving people)
January 30, 2004

JDA names Arrowsuch and Steed creative heads.(moving people)
January 30, 2004

Aspect picks Matthews for sales manager role.(moving people)
January 30, 2004

Lookalike they're all bustin' to get stuck in the bush.(diary)
January 30, 2004

Forthcoming events.(diary)(Calendar)
January 30, 2004

Bird-brain idea.(Soundoff: hunter's tale)
January 30, 2004

RSPCA supporters slam negative donor appeal.
January 23, 2004

Senior agency staff salaries rising sharply.
January 23, 2004

BCA targets parents with Mini IQ.(news)
January 23, 2004

Loans.co.uk returns to DRTV with Tufnell.(news)
January 23, 2004

Virgin Mobile postcards offer discounts.(news)
January 23, 2004

RHL to expand Scottish call centre operations.(news)
January 23, 2004

Ex-Proximity head of business lands Arc role.(news)
January 23, 2004

Sport England to revamp site for UK health drive.(news)
January 23, 2004

Fiat to choose UK agency for direct activities.(news)
January 23, 2004

Rum maker's ad drive aims to 'keep it real'.(news)
January 23, 2004

Industry relief as Safeway door-drop suit thrown out.(news)
January 23, 2004

Video-learning provider targets public sector.(news)
January 23, 2004

Tank forum reveals 'clutter-busting' plan.(news)
January 23, 2004

TDA to handle Norwich Union equity release.(news)
January 23, 2004

Heart charity in Valentine's Day assault rethink.(news)
January 23, 2004

Atkins cooks up integrated assault to feed UK database.(news)
January 23, 2004

Famous Grouse mailshot targets year-round sales.(news)
January 23, 2004

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