Precision Marketing

Publication covering advertising, marketing and public relations.

Engineers body lures talent via email offensive.(news)(Institution of ...
December 19, 2003

Integrated way delivers in full.(letters)(Brief Article)(Letter to the...
December 19, 2003

You can't deny clout of awards.(letters)(Brief Article)(Letter to the ...
December 19, 2003

The text big thing: despite SMS marketing's obvious pitfalls and chall...
December 19, 2003

UK contact centres: fight back for slice of business.(letters)(Brief A...
December 19, 2003

Marketers must mend CRM rift.(letters)(Letter to the Editor)
December 19, 2003

Creative critique.(STICKER ALBUMS)
December 19, 2003

Trust would kick industry's poor image to touch.(direct marketing)
December 19, 2003

Corporate messages don't have to amount to stuff and nonsense: while c...
December 19, 2003

End the misery, bring on 2004.(economic revival)
December 19, 2003

E-tail therapy: with consumer confidence in Internet shopping growing,...
December 19, 2003

Treat loathed ones to a shocking filler.(Marketing dictionary)(Diction...
December 19, 2003

One last dig.(Soundoff: hunter's tale)(Brief Article)
December 19, 2003

NSPCC unveils first mobile lottery in bid to fuel funds.(news)(Nationa...
December 19, 2003

Small may soon offer beautiful.(international)
December 19, 2003

Taxing proposals dog call center migration: as Gordon Brown motions to...
December 19, 2003

Student insight tool to aid market activity.(news)(HigherInsight, deve...
December 19, 2003

High Court issues Yewdall final injunction.(news)(Brief Article)
December 19, 2003

O2 rolls out Web picture messaging push.(news)(Brief Article)
December 19, 2003

Salvation Army offers family-tracking service.(news)(Brief Article)
December 19, 2003

Slim-Fast plans push to New Year dieters.(news)(Slim Fast Food Company...
December 19, 2003

First Drinks to roll out festive Disaronno push.(news)(Brief Article)
December 19, 2003

ABCs to include electronic copies.(news)(Audit Bureau of Circulation )...
December 19, 2003

DoH to roll out STD awareness initiative online.(news)(Department of H...
December 19, 2003

Macmillan hires Avery to head marketing.(news)(Macmillan Cancer Relief...
December 19, 2003

Mazda revamps strategy with launch of three-tier offensive.(Mazda Moto...
December 19, 2003

Signing off ...(news)
December 19, 2003

Contact centre outsourcing hit by tax overhaul.(Brief Article)
December 19, 2003

UK Mail leads post assault as Royal Mail wields axe.(Brief Article)
December 19, 2003

Fedma in call centre clampdown.(Federation of European Direct Marketin...
December 19, 2003

Arthritis charity launches Xmas mailpack drive.(news)(Arthritis Resear...
December 19, 2003

Binned paperwork breaching data law.(news)(Data Protection Act )(Brief...
December 19, 2003

UIP in digital overhaul to enhance tailored offering.(news)(United Int...
December 19, 2003

National Geographic gives TV station viral push.(news)(Brief Article)
December 19, 2003

Gyro Group US appoints first operations boss.(news)
December 19, 2003

Renault appoints Moore to lead UK relations.(news)(Brief Article)
December 19, 2003

William Hill steps up mobile betting for closer targeting.(news)(Brief...
December 19, 2003

N Ireland call centre firm in 2.5m [pounds sterling] expansion drive.(...
December 19, 2003

Forthcoming events.(diary)(Calendar)
December 19, 2003

Mail order title provides affluent male buyer list.(list file)(Brief A...
December 19, 2003

Female fashion company offers wealthy names.(list file)(Artigiano)(Bri...
December 19, 2003

Electrical group boosts website to foster loyalty.(news)(Brief Article...
December 19, 2003

US spam porn gang face up to 20 years in prison.(international; Jeremy...
December 19, 2003

Hilton launches five-year European Web blitz.(news; Hilton Internation...
December 19, 2003

MailKey appoints new business developer.(Moving people: all change: th...
December 19, 2003

Valueclick names Regan Murray sales manager.(Moving people: all change...
December 19, 2003

New Powerhouse picks commercial director.(Moving people: all change: t...
December 19, 2003

TUI Thomson rolls out festive viral e-game to push winter holidays.(ne...
December 19, 2003

NZ party tests youth text assault.(international; Labour Party )(Brief...
December 19, 2003

Arval PHH hands Robert Pieczka leading role.(Moving people: all change...
December 19, 2003

Dynamic Logic Europe hires first research manager.(Moving people: all ...
December 19, 2003

C&G chooses new director of savings.(Moving people: all change: the we...
December 19, 2003

Homebase file of loyal buyers put on market.(list file)(Brief Article)
December 19, 2003

Does new year hold a change of fortune? This industry has grown used t...
December 12, 2003

Companies are ever eager to pass the marketing buck to third parties: ...
December 12, 2003

Creative critique.(direct marketing promotions)
December 12, 2003

Census and sensibility: although transactional and lifestyle data is m...
December 12, 2003

Body bag of evidence.(Soundoff: hunter's tale)(gossip column)(Brief Ar...
December 12, 2003

Forces eye quality in recruits assault: as the nature of conflict has ...
December 12, 2003

Ms Diary gets in a tussle with ole Bill.(diary)
December 12, 2003

Creative babies can be born ugly.(international)(new advertising ideas...
December 12, 2003

Fresh ideas for year will keep wheels turning.(direct marketer's persp...
December 12, 2003

Suspect listing: list brokers and managers are becoming less polarised...
December 12, 2003

Where have all the ideas gone?(leader)
December 12, 2003

Acxiom pays VNU 23m [pounds sterling] for Claritas.(Brief Article)
December 12, 2003

Amnesty lures donors with e-greetings cards.(news)(Brief Article)
December 12, 2003

Clark McKay bolsters service with reshuffle.(news)(Brief Article)
December 12, 2003

Andre de Brett releases names of elderly women.(list file)(Brief Artic...
December 12, 2003

WH Smith offers file of children's product buyers.(list file)(Brief Ar...
December 12, 2003

Centrica Business Services opens 2004 pitching.(news)(Brief Article)
December 12, 2003

WWF strikes out at BP over eco-damage.(news)(World Wildlife Fund)(Brie...
December 12, 2003

BBC steps up TV licence assault on students.(news)(Brief Article)
December 12, 2003

Telegraph Group director Anne Gowan in sudden exit.(Brief Article)
December 12, 2003

Proximity appoints former MRM boss Phillips.(Amanda Phillips)(Brief Ar...
December 12, 2003

BT in overhaul to ease discontent.(news; customer relations)(BT Retail...
December 12, 2003

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