Precision Marketing

Publication covering advertising, marketing and public relations.

Stock Exchange overhauls site to profile users.(news)(Brief Article)
November 28, 2003

Callender quits but 'rules out' start-up.(news; Stephen Callender )(Br...
November 28, 2003

Personal Touch insurer boosts customer care.(news; Practiv contract)(B...
November 28, 2003

Fiat reinforces football link with van campaign.(news)(Brief Article)
November 28, 2003

RFU mailing exploits England success.(news; Rugby Football Union )(Bri...
November 28, 2003

Consumers to spend 3.4bn [pounds sterling] online by Xmas.(news)(Brief...
November 28, 2003

Higgins Trust integrated drive warns gay men.(news; Terrence Higgins T...
November 28, 2003

Pitney Bowes shows SMS irritates public.(news)(Brief Article)
November 28, 2003

Cancer Research hires Fenix for 2004 race.(news; Race for Life event)(...
November 28, 2003

Greens size up telemarketing consequences.(news; Green Party, UK)(Brie...
November 28, 2003

Alcohol Concern exposes dangers of binge drinking.(news)(Brief Article...
November 28, 2003

Saab promotes upgrades in mailing offensive.(news)(Brief Article)
November 28, 2003

Panasonic pioneers MMS strategy to launch X70 mobile telephone.(news; ...
November 28, 2003

NZ telemarketers under fire for exploiting elderly.(international)(Bri...
November 28, 2003

Vodafone in agency contract suit.(international)(Brief Article)
November 28, 2003

Lester Wunderman attacks 'abstract' advertising.(international)(Brief ...
November 28, 2003

Right vision can exploit low cost.(international; marketing)
November 28, 2003

Can 'ideas theft' ever be policed effectively? As the MCCA leads a cru...
November 28, 2003

Can data secure floating voters? As polling station turn-outs continue...
November 28, 2003

Ill-fitting shock tactics ruin use for just causes.(charity advertisin...
November 28, 2003

Call centres must cater for crisis management.(letters)(Letter to the ...
November 28, 2003

Awards do not win new clients.(letters; direct marketing)(Brief Articl...
November 28, 2003

Agencies can't afford procurement hostility in penny-pinching climate:...
November 28, 2003

Above handling and fulfilment.(letters; marketing)(Letter to the Edito...
November 28, 2003

Time to salute founding fathers.(leader; direct marketing)
November 28, 2003

Creative critique.
November 28, 2003

Captains of industry: the debut issue of Precision Marketing hit the s...
November 28, 2003

Three expert divisions one vision: it was Charles Darwin who said "Sur...
November 28, 2003

WHSmith updates file of loyalty card holders.(list file)(Brief Article...
November 28, 2003

Travel insurer reveals records of male buyers.(list file; Flexicover c...
November 28, 2003

Prize magazines publisher lists over-45 puzzlers.(list file; Prize Mag...
November 28, 2003

Hutchieson 'takes the helm' at ICLP.(moving people)(International Cons...
November 28, 2003

Abacus appoints Williams international director.(moving people)(Brief ...
November 28, 2003

Bowers to lead European activity for Extraprise.(moving people)(Brief ...
November 28, 2003

ITraffic appoints Robinson senior account manager.(moving people)(Brie...
November 28, 2003

Saavedra-Montero lands Pulse Group executive role.(moving people)(Brie...
November 28, 2003

Teleperformance UK hires five management players.(moving people)(Brief...
November 28, 2003

Powell to manage accounts at Real World Marketing.(moving people)(Brie...
November 28, 2003

The little upstart of public relations.(diary)
November 28, 2003

Forthcoming events.(marketing industry)(Calendar)
November 28, 2003

Pastures new.(Soundoff: Hunter's tale)(Brief Article)
November 28, 2003

Bird named top industry player of past 15 years.(Drayton Bird )(Brief ...
November 28, 2003

Crozier charm offensive to placate mailing giants.(Adam Crozier )(Brie...
November 28, 2003

Charity fundraisers to face tough legal curbs.(Brief Article)
November 28, 2003

Data protection rights campaign targets 'vulnerable' groups.(Informati...
November 28, 2003

C2c devises Big Apple draw to bolster profiling.(news; railroad market...
November 28, 2003

LBM branches out to London shop.(news)(Brief Article)
November 28, 2003

Oxfam email blitz to slash postage costs.(news; Social Republic contra...
November 28, 2003

Kodak rolls out prize-led data capture drive.(news)(Brief Article)
November 28, 2003

Tizer lures boys through virtual 'hangout' zone.(news; Henderson Grime...
November 28, 2003

Express in Xmas appeal link with UK carer charity.(news; Daily Express...
November 28, 2003

Orange online exhibition to promote photo-messaging.(news)(Brief Artic...
November 28, 2003

Ford targets couples with 'Mr Rude' Fusion mailshot.(news)(Brief Artic...
November 28, 2003

Freeserve email first exploits TV campaign.(news)(Brief Article)
November 28, 2003

Postcomm rules for Royal Mail in super-complaint.(monopolistic competi...
November 21, 2003

Proximity lures Heresy boss Patten.(Tim Patten; Proximity London)(Brie...
November 21, 2003

Lifestyle firms blast Census data blunder.(Office of National Statisti...
November 21, 2003

Police adopt suppression to combat ID theft.(Halo system)(Brief Articl...
November 21, 2003

Cancer charity hires WWAV in legacy U-turn.(Cancer Research UK)(Brief ...
November 21, 2003

Garnier unveils sampling drive for Body Cocoon.(news)(Brief Article)
November 21, 2003

Vast majority of public 'likes SMS marketing'.(news; short messaging s...
November 21, 2003

ITV fires website search engines.(news)(Brief Article)
November 21, 2003

DMA seeks to head off 'dead calls' crisis.(news; Direct Marketing Asso...
November 21, 2003

Chrysler rolls out Crossfire coupe initiative.(news)(Brief Article)
November 21, 2003

William Hill revises online gambler profiling.(news)(Brief Article)
November 21, 2003

Labour Party refines data to drive Election support.(news)(Brief Artic...
November 21, 2003

MCCA warns agencies to secure intellectual goods.(news; Marketing Comm...
November 21, 2003

Rugby Union to enhance activity via central base.(news)(Brief Article)
November 21, 2003

Barclaycard in SMS anti-Web fraud push.(news; short message service)(B...
November 21, 2003

Business index reveals agency bases widening.(news; marketing)(Brief A...
November 21, 2003

Horse charity appeals to cease live exports.(news; International Leagu...
November 21, 2003

Sony launches PrizeVault loyalty scheme.(news)(Brief Article)
November 21, 2003

Amazon to offer package inserts facility.(news; Amazon.com Inc.; WDMP ...
November 21, 2003

Young's rolls out Christmas poster activity.(news; Young & Co's Brewer...
November 21, 2003

Information Officer publishes EU Directive guide.(news; Office of the ...
November 21, 2003

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