Precision Marketing

Publication covering advertising, marketing and public relations.

Standard Life picks MediaCom for health brief.(Brief Article)
October 31, 2003

P&G overhauls Euro data strategy.(Procter & Gamble )(Brief Article)
October 31, 2003

Wildcat post strikes threaten Xmas chaos.(Brief Article)
October 31, 2003

Stracey quits WeightWatchers for MoonRiver.(appointment of director at...
October 31, 2003

Churchill direct marketing boss Bruce to depart.(Churchill Insurance)(...
October 31, 2003

Royal Mail to push first-class Christmas post.(news)(Brief Article)
October 31, 2003

Direct Line rethinks pet cover tack.(news)(Brief Article)
October 31, 2003

European ad alliance slams industry ethic.(the European Advertising St...
October 31, 2003

Jonathan Crisp sells online to meet demand.(news)(Brief Article)
October 31, 2003

Blue Cross rolls out appeal for elderly animals.(pet charity The Blue ...
October 31, 2003

Bluewater eyes holidaymakers in data initiative.(news)(Brief Article)
October 31, 2003

Samaritans debut client for Agency Republic social unit.(news)(Brief A...
October 31, 2003

M&S seeks chief to build in-store customer insight.(Marks & Spencer )(...
October 31, 2003

JCB assault targets clothes and toys at boys.(news)(Brief Article)
October 31, 2003

Emap stations in fake platinum card campaign.(news)(Brief Article)
October 31, 2003

Abbey takes jargon free mail approach.(news: Abbey National)(Brief Art...
October 31, 2003

DTI in campaign to advise SMEs on e-commerce.(Department of Trade & In...
October 31, 2003

BSkyB boosts teenage viewers with help site.(new website for teens)(Br...
October 31, 2003

SCA appoints Bodyform and Velvet direct agencies.(SCA Hygiene Products...
October 31, 2003

Jupiter hands integrated work to Masius.(news)(Brief Article)
October 31, 2003

NSPCC brings Communications Agency on board.(National Society for the ...
October 31, 2003

Wilkinson Sword awards Red Cell Quattro brief.(news)(Brief Article)
October 31, 2003

Parcelforce highlights global Xmas post cut-off.(news)(Brief Article)
October 31, 2003

Bird charity to roll out major mail funds plea.(Wildfowl & Wetlands Tr...
October 31, 2003

UpMyStreet enters dating name in postcode match-up.(news)(Brief Articl...
October 31, 2003

Loans.co.uk hires Drayton Bird to review offer.(news)(Brief Article)
October 31, 2003

Tate gallery group targets members in tax-back 'gift aid' campaign.(ca...
October 31, 2003

The American University of Sharjah.(installed Maximizer Enterprise 7 c...
October 31, 2003

Bitter 'Do Not Spam' pill to spur $1,000 lawsuits.(international)(Brie...
October 31, 2003

US state plans post recycling bins.(international)(Brief Article)
October 31, 2003

BBC signs content deal with MSN Scandinavia sites.(international)(Brie...
October 31, 2003

Progress with open dialogue.(marketing possibilities in Nigeria)
October 31, 2003

Will UK mail houses stem the eastern tide? UK mailing houses could be ...
October 31, 2003

Why women are this year's model: women have always been highly influen...
October 31, 2003

CRM failing as it yields one-sided 'relationships'.(customer relations...
October 31, 2003

Short cuts by agencies signal 'short-termism'.(letters)(Letter to the ...
October 31, 2003

Mistaken 'vile' identity spoiler.(letters)(Letter to the Editor)
October 31, 2003

Independents happy to share.(letters)(Letter to the Editor)
October 31, 2003

Legacy software means there's little excuse for statement junk: all th...
October 31, 2003

Passion will not do the job alone.(letters)(Letter to the Editor)
October 31, 2003

Ethics required in recruitment.(letters)(Letter to the Editor)
October 31, 2003

Hidden costs of cheap production.(leader)
October 31, 2003

Creative critique.
October 31, 2003

Return to sender: operating on tight budgets and with clients reluctan...
October 31, 2003

Trill of the chase: if companies want to maintain individual relations...
October 31, 2003

Legal publication offers updated affluent readers.(list file)(Brief Ar...
October 31, 2003

Think Natural reveals health product names.(list file)(Brief Article)
October 31, 2003

Insight Music to provide mail order buyer list.(list file)(Brief Artic...
October 31, 2003

Liquorice brings in Ross as director.(moving people)(Brief Article)
October 31, 2003

Abbott fills technology sales role at ValueClick.(moving people)(Brief...
October 31, 2003

Court to head Magnet division of All Response Media.(moving people)(Br...
October 31, 2003

Digerati brings in new digital directors.(moving people)
October 31, 2003

EHS Brann promotes Dixon and Chambers.(moving people)(Brief Article)
October 31, 2003

Posties' peskiness stealing pleasures.(diary)
October 31, 2003

Forthcoming events.(diary)
October 31, 2003

No money for old rope.(Soundoff: hunter's tale)(Brief Article)
October 31, 2003

Dell builds first UK database to bolster loyalty.(Brief Article)
October 24, 2003

UK mailing houses facing 'East European meltdown'.
October 24, 2003

Australia plots global direct blitz.(Brief Article)
October 24, 2003

Five embarks on viewer insight drive to boost audience figures.
October 24, 2003

Virgin Holidays unleashes Big Snow campaign.(news)(Brief Article)
October 24, 2003

BSkyB to drive Sky+ sales online.(digital television marketing)(Brief ...
October 24, 2003

Aegon revamp fuels major direct boost.(news)(Brief Article)
October 24, 2003

K2 Direct undertakes reshuffle and rebranding.(changes name to K2 Grou...
October 24, 2003

Homeless art features in Big Issue initiative.(Big Issue Foundation ma...
October 24, 2003

British Legion plots biggest appeal to date.(news)(Brief Article)
October 24, 2003

George Wimpey pilots SMS for London apartments push.(news)(Brief Artic...
October 24, 2003

UIA Insurance to target workers with union deal.(news: Union of Shop D...
October 24, 2003

HBOS insurance venture plans direct assault.(news: Halifax Bank of Sco...
October 24, 2003

BMW rolls out 'riveting' drive to push 5 Series.(news)(Brief Article)
October 24, 2003

Persil unveils major UK profile initiative.(news)(Brief Article)
October 24, 2003

TRG Strata to launch business database for UK.(news)(Brief Article)
October 24, 2003

Crusaid legacy drive to raise project funds.(news)(Brief Article)
October 24, 2003

Little Chef gets cooking with menu promotion.(news)(Brief Article)
October 24, 2003

Agencies pitch for DTI dispute body ACAS.(news: Department of Trade & ...
October 24, 2003

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