Precision Marketing

Publication covering advertising, marketing and public relations.

Kerslake joins Publicis in 141 management exodus.(Brief Article)
September 26, 2003

US DMA scores Do Not Call victory.(Brief Article)
September 26, 2003

Mail chaos imminent as London posties vote for 24-hour strike.(Brief A...
September 26, 2003

BCA embarks on major prospects insight initiative.(news)(Brief Article...
September 26, 2003

Diners Club courts loyalty with legal service.(news)(Brief Article)
September 26, 2003

Royal Mint boosts customer view.(news)(Brief Article)
September 26, 2003

BA raises profile of 'all-in-one' holidays.(news)(Brief Article)
September 26, 2003

Jenners forms customer mag to pull women.(news)(Brief Article)
September 26, 2003

Rodale sets up database to cut list purchases.(news)(Brief Article)
September 26, 2003

Eurotunnel campaign eyes ferry passengers.(news)(Brief Article)
September 26, 2003

20m households 'support UK version of Do Not Call'.(news)(Brief Articl...
September 26, 2003

Equifax claims consumer 'first' for credit checking.(news)(Brief Artic...
September 26, 2003

Group fights for disabled access to new media.(news)(Brief Article)
September 26, 2003

DTI rejects industry fears to launch corporate TPS.(news)(Brief Articl...
September 26, 2003

Draft Scotland chief Smith quits after six years.(news)(Brief Article)
September 26, 2003

Neilson pushes skiing breaks to active youth.(news)(Brief Article)
September 26, 2003

BA lures corporate travellers with flat bed.(news)(Brief Article)
September 26, 2003

Center Parcs enhances customer service.(news)(Brief Article)
September 26, 2003

Bales Worldwide Holidays launches direct push.(news)(Brief Article)
September 26, 2003

Mercedes-Benz releases Web drive for Viano.(news)(Brief Article)
September 26, 2003

GB Group unveils versions of National Register.(news)(Brief Article)
September 26, 2003

Scottish cancer charity rolls out urine mailshot.(news)(Brief Article)
September 26, 2003

Wickes tests SMS drive to slash contact centre costs.(news)(Brief Arti...
September 26, 2003

National Savings targets high-rate tax payers.(news)(Brief Article)
September 26, 2003

Regional development agency analyses residents.(news)(Brief Article)
September 26, 2003

Scottish Water Scientific implementation of a customer management data...
September 26, 2003

Australian bosses to back tough spamming penalties.(international)(Bri...
September 26, 2003

Industry 'in dark' over Do Not Call.(international)(Brief Article)
September 26, 2003

Washington motions to scrap Internet access tax.(international)(Brief ...
September 26, 2003

Door-drops on upward curve.(international)
September 26, 2003

Will the industry ever reflect cultural shift? The consensus seems to ...
September 26, 2003

Scottish agencies' brave new world? While Scottish agencies are holdin...
September 26, 2003

Common targets do not equate to common sense.
September 26, 2003

Proximity chief Hall departs for 'new revolution'.(Brief Article)
September 26, 2003

Contact centres must be brand ambassadors.(letters)(Brief Article)
September 26, 2003

Councils require customer insight.(letters)
September 26, 2003

It's time for call centres to start reinstating that 'personal' touch:...
September 26, 2003

Pitch 'upstarts' far from angelic.(letters)(Brief Article)(Editorial)
September 26, 2003

Creative brains shine through.(letters)(Brief Article)
September 26, 2003

US 'Do Not Call' sounds warning.(leader)
September 26, 2003

Creative critique ... is a weekly look at direct marketing initiatives...
September 26, 2003

Lucrative traffic: the rise of the 3G mobile phone signifies a fresh a...
September 26, 2003

Do not bend: as the postal market slowly opens up, exploitation of loo...
September 26, 2003

Economist Conferences lists top dog audiences.(list file)(Brief Articl...
September 26, 2003

Stationery firm refreshes file of company clients.(list file)(Brief Ar...
September 26, 2003

Gardeners Club updates online member details.(list file)(Brief Article...
September 26, 2003

Major Players lures Lad for client manager.(moving people)(Brief Artic...
September 26, 2003

Highbury Direct Media picks Paul Boeck.(moving people)(Brief Article)
September 26, 2003

Lexmark chooses Spinks as divisional director.(moving people)(Brief Ar...
September 26, 2003

iD hires Cooper as deputy managing director.(moving people)(Brief Arti...
September 26, 2003

Positive Thinking names senior account director.(moving people)(Brief ...
September 26, 2003

2Touch hands Wilkinson UK facilities role.(moving people)(Brief Articl...
September 26, 2003

Atmyside appoints business development manager.(moving people)(Brief A...
September 26, 2003

Top tips from the culture vultures.(diary)
September 26, 2003

Forthcoming events.(diary)
September 26, 2003

Upscaling.(Soundoff: hunter's tale)(Brief Article)
September 26, 2003

Firms failing to chase up direct mail sales leads.(Brief Article)
September 19, 2003

Order restricts law enforcement body access to personal data.(Brief Ar...
September 19, 2003

Animal charity sparks 7m [pounds sterling] review.(Brief Article)
September 19, 2003

Postal workers vote against strike action.(Communication Workers Union...
September 19, 2003

MM Group buys Bristol-based rival Contact 24.(Brief Article)
September 19, 2003

Charity in Web football appeal for Iraqi kids.(news)(Brief Article)
September 19, 2003

Tourism Ireland launches autumn campaign.(news)(Brief Article)
September 19, 2003

Daimler strategy to boost loyalty.(news)(Brief Article)
September 19, 2003

Young's plans Rugby World Cup offensive.(news)(Brief Article)
September 19, 2003

Spread-betting outfit rolls out mobile service.(news)(Brief Article)
September 19, 2003

Online retailer develops new collection shop.(news)(Empiredirect.co.uk...
September 19, 2003

RNID warns students of loud music dangers.(news)(Brief Article)
September 19, 2003

Barry Clarke joins launch of 'new concert in consulting'.(news)(Brief ...
September 19, 2003

List brokers shun search tools for personal contact.(news)(Brief Artic...
September 19, 2003

Cadbury starts door-to-door sampling push.(news)(Brief Article)
September 19, 2003

UK-wide roll out for kids' proof-of-age photo card.(news)(Brief Articl...
September 19, 2003

Sport shoe firm in inserts blitz.(news)(Brief Article)
September 19, 2003

REaD Group boosts file by 2m in Experian deal.(news)(Brief Article)
September 19, 2003

New scheme to protect Web shoppers.(news)(Brief Article)
September 19, 2003

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