Precision Marketing

Publication covering advertising, marketing and public relations.

Government call centres to face tough new rules.(Brief Article)
August 29, 2003

Leighton slams access pricing plan.(Royal Mail chairman Allan Leighton...
August 29, 2003

Industry concedes defeat in TPS battle.(Telephone Preference Service)(...
August 29, 2003

EU opt-in laws 'to boost sector's credibility'.(email opt-in legislati...
August 29, 2003

O&M poised to join forces with 141 Worldwide.(Ogilvy & Mather)(Brief A...
August 29, 2003

Broadband ISP takes on rivals with direct blitz.(News)(Complete Broadb...
August 29, 2003

Rebel postie let off jail sentence.(News)(Brief Article)
August 29, 2003

Electoral Roll opt-out leaves over-50s void.(News)(Brief Article)
August 29, 2003

Penfolds wine club unveils Privilege scheme.(News)(Brief Article)
August 29, 2003

ASA overrules objections to Virgin Trains ad.(News)(Brief Article)
August 29, 2003

Linda Barker to push interiors mail order title.(News)(Brief Article)
August 29, 2003

Football clubs team up with Carling for direct onslaught.(News)(Brief ...
August 29, 2003

Rohan Designs hires Bob Ager to revitalise brand.(News)(Brief Article)
August 29, 2003

Cancer charity site targets legacy donations.(News)(Brief Article)
August 29, 2003

Comfort liquid eyes women in sampling drive.(Unilever is targeting wom...
August 29, 2003

Hertz online overhaul to speed up booking service.(News)(Brief Article...
August 29, 2003

Segmentation launch targets financial firms.(News)(Brief Article)
August 29, 2003

Starbucks in profiling drive for local stores.(News)(Brief Article)
August 29, 2003

SCA Hygiene agency revamp on the cards.(News)(Brief Article)
August 29, 2003

Norwich Union Healthcare hands brief to Bright.(News)(Brief Article)
August 29, 2003

TMW takes on direct work at Diageo.(News)(Tullo Marshall Warren appoin...
August 29, 2003

First Direct in integrated mortgage initiative.(News)(is launching a m...
August 29, 2003

ISP restructure aims to attract new members.(News)(Brief Article)
August 29, 2003

Red Cross to boost loyalty with net profiling activity.(News)(British ...
August 29, 2003

Wales Tourist Board gushes autumn breaks.(News)(Brief Article)
August 29, 2003

NSPCC launches debut iTV offensive to corner untapped audiences.(News)...
August 29, 2003

Rise in child porn sites to fuel Congress clampdown.(International)(Br...
August 29, 2003

Mass spammer shamed into defeat.(International)(Brief Article)
August 29, 2003

Australian industry attacks plan to stem cold calling.(International)(...
August 29, 2003

Retail wars just boomerang back.(International)
August 29, 2003

Colleges learn lessons from brand marketers: as university expenses ro...
August 29, 2003

Is 300 [pounds sterling] a week too much for a personal postie?
August 29, 2003

About time Honda put buyer care in first gear.(letters)(Brief Article)
August 29, 2003

Why single out mortgage firms?(letters)
August 29, 2003

Review strategy in tough times.(letters)
August 29, 2003

Marketers must credit reference.(letters)(Brief Article)
August 29, 2003

Recycling plans seem unrealistic.(letters)(Brief Article)
August 29, 2003

How to prove to clients that direct assault will bring home the bacon:...
August 29, 2003

Can marketers save the planet?(leader)
August 29, 2003

Creative critique.
August 29, 2003

Content isn't king: publishing agencies have their work cut out if the...
August 29, 2003

Rotten to the core: with over 500 formats for data storage in circulat...
August 29, 2003

Publisher set to reveal spiritual reader details.(list file)(Brief Art...
August 29, 2003

Knitwear mail order company lists customers.(list file)(Brief Article)
August 29, 2003

DRTV firm to update female customer file.(list file)(Brief Article)
August 29, 2003

Miller to lead accounts at LoewyBe.(moving people)(Robert Miller )(Bri...
August 29, 2003

Parrino lands vice-president role at a.p.solve.(moving people)(Cristia...
August 29, 2003

Rock Kitchen Harris hires Ward as press officer.(moving people)(Matthe...
August 29, 2003

JDA embarks on mass recruitment drive.(moving people)(Brief Article)
August 29, 2003

Macauley accepts new business role at Angel.(moving people)(Abdul Maca...
August 29, 2003

Start takes on Bradford as account director.(moving people)(Kate Bradf...
August 29, 2003

Sawyer to head development at Intellidata.(moving people)(Andrew Sawye...
August 29, 2003

French customs' abusive arsenal.(Precision Marketing)
August 29, 2003

Forthcoming events.(diary)(listing of various marketing industry event...
August 29, 2003

Getting the massage.(soundoff: hunter's tale)
August 29, 2003

DMA labels EU unfair practice rules a 'burden'.(Brief Article)
August 22, 2003

NCH in turmoil after office blaze.(NCH Marketing)(Brief Article)
August 22, 2003

Direct bosses enter crisis talks over TPS.(Telephone Preference Servic...
August 22, 2003

Personal touch costs charities 220m [pounds sterling] a year.(Brief Ar...
August 22, 2003

Industry uproar as Royal Mail acts to slash PPI design options.(Brief ...
August 22, 2003

Black & Decker ambient drive to lure 'new DIYer'.(news)(Brief Article)
August 22, 2003

Direct Wines appoints smartFOCUS.(news)(in effort to bolster its relat...
August 22, 2003

Post Office tests Net access for branches.(news)(Brief Article)
August 22, 2003

Woolworths revamps MVC with rewards card.(news)(Brief Article)
August 22, 2003

GreenFlag plans responsive push in brand rethink.(news)(Brief Article)
August 22, 2003

Train body plans railcard service press offensive.(news)(Brief Article...
August 22, 2003

Royal Mail targets regional press with subscriber offer.(news)(Brief A...
August 22, 2003

AutoTrader to boost data via Web prospect profiling.(news)(Brief Artic...
August 22, 2003

Blue Cross rolls out mail appeal for ambulances.(news)(Brief Article)
August 22, 2003

Lung charity eyes young with innovative mailer.(news)(Brief Article)
August 22, 2003

Marie Curie rethinks mailers for fees hike.(news)(Brief Article)
August 22, 2003

Investment firm plans to refresh Internet image.(news)(Brief Article)
August 22, 2003

WWF merges budgets to bolster awareness.(news)(Brief Article)
August 22, 2003

BT rebuilds direct marketing roster.(news)(Brief Article)
August 22, 2003

RoadChef embarks on push to draw in motorists.(news)(Brief Article)
August 22, 2003

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