Precision Marketing

Publication covering advertising, marketing and public relations.

Archant plots blitz to sign up subscriptions.(Brief Article)
July 25, 2003

Tank flays attack on finance sector's marketing record.(Brief Article)
July 25, 2003

192.com loses High Court battle.(Brief Article)
July 25, 2003

Email data exchange to counteract effect of Euro privacy directive.(Br...
July 25, 2003

BHB plans Web 'supersite' to attract punters.(news)(British Horseracin...
July 25, 2003

Virgin to poach high fliers in two-pronged push.(news)(Brief Article)
July 25, 2003

O2 Net drive pushes holiday texting.(news)(Brief Article)
July 25, 2003

Diabetes UK changes tack to lure members.(news)(Brief Article)
July 25, 2003

Clairol launches bar 'flirting' plan to entice women.(news)(Brief Arti...
July 25, 2003

Oddbins bids to boost profiling with data drive.(news)(Brief Article)
July 25, 2003

Volkswagen Group to build loyalty via aftercare.(news)(Brief Article)
July 25, 2003

Simply Energy embarks on major acquisition campaign.(news)(Brief Artic...
July 25, 2003

Oxfam hires duo to boost face-to-face fundraising.(news)(Brief Article...
July 25, 2003

Henderson rolls out activity for new savers plan.(news)(Brief Article)
July 25, 2003

National Trust plans blitz to promote branded food.(news)(Brief Articl...
July 25, 2003

Industry 'out of touch' with everyday lingo.(news)(Brief Article)
July 25, 2003

MG Rover builds core database for targeting.(news)(Brief Article)
July 25, 2003

Axa PPP Healthcare to pay by results ...(news)(Brief Article)
July 25, 2003

... As Axa UK rethinks its agency set up.(news)(Brief Article)
July 25, 2003

Abbey National undertakes agency review.(news)(Brief Article)
July 25, 2003

Barclays hands rebranding account to EHS Brann.(news)(Brief Article)
July 25, 2003

Magic FM tries 'dream prize' to woo listeners.(news)(Brief Article)
July 25, 2003

Bupa revamps strategy to boost consultants activity.(news)(Brief Artic...
July 25, 2003

Telewest to lure Asians with direct offensive.(news)(Brief Article)
July 25, 2003

UIA Insurance launches integrated drive to support rebranding.(news)(B...
July 25, 2003

Identity theft surge poses major threat to e-tailers.(international)(B...
July 25, 2003

Wunderman hires Belgium chief.(international)(Brief Article)
July 25, 2003

Rabobank slashes mailings in tighter targeting drive.(international)(B...
July 25, 2003

Time to embrace Finnish methods.(international)(the use of population ...
July 25, 2003

Thomas pushed to deliver data reform: in launching an initial consulta...
July 25, 2003

Industry facing danger of white male monopoly.(marketing industry corp...
July 25, 2003

Let's show some more faith in contact centres.(led)
July 25, 2003

Businesses must use automation.(led)
July 25, 2003

The pen is mightier than the Mac for training tomorrow's creatives: so...
July 25, 2003

Informed call centres essential.(led)
July 25, 2003

Suppression is choking sector.(led)
July 25, 2003

The high cost of board ignorance.(leader)(European Directive on Privac...
July 25, 2003

Creative critique ... is a weekly look at a direct marketing initiativ...
July 25, 2003

Etiquette of intrusion: intruding into the personal realm of mobile ph...
July 25, 2003

Personnel development: as firms wise up to the indisputable need for m...
July 25, 2003

Orchard House reveals home hobbyist records.(list file)(Brief Article)
July 25, 2003

Mulberry Bush updates file of affluent mums.(list file)(Brief Article)
July 25, 2003

Top software publisher lists reader details.(list file)(Brief Article)
July 25, 2003

Woodcock promoted to EHS Brann account director.(moving people)(Brief ...
July 25, 2003

Positions for Dixon and Burke at All Response Media.(moving people)(Br...
July 25, 2003

Mallon to lead protection marketing at Axa.(moving people)(Brief Artic...
July 25, 2003

Whitley promoted to director at Herbert Walker.(moving people)(Brief A...
July 25, 2003

Radford takes on Turner to head business.(moving people)(Brief Article...
July 25, 2003

Pinkney to head Petplan communications.(moving people)(Brief Article)
July 25, 2003

Syzygy appoints Hoadley business architect.(moving people)(Brief Artic...
July 25, 2003

Direct Recruitment hires Hutton-Penman as consultant.(moving people)(B...
July 25, 2003

Hiding our weapons of mass instruction.(diary)(Column)
July 25, 2003

Forthcoming events.(cal)
July 25, 2003

Efficiency overrated.(Soundoff: Hunter's tale)(Column)
July 25, 2003

Ex-Draft chief McCarthy to open start-up.(Neil McCarthy)(Brief Article...
July 18, 2003

Thomas pledges to slash data protection red tape.(Brief Article)
July 18, 2003

Thomson wins data 'theft' battle in High Court.(Brief Article)
July 18, 2003

BBC World Service appoints Agency Republic to launch global news site....
July 18, 2003

De Vere boosts database to gain buyer 'insight'.(news)(Brief Article)
July 18, 2003

Arc names head of data strategy.(news)(Shelagh Regester)(Brief Article...
July 18, 2003

Peugeot plans major integrated offensive.(news)(Brief Article)
July 18, 2003

Petits Filous kick-starts relationship activity.(news)(Yoplait Dairy C...
July 18, 2003

Financial union boosts drive to lure members.(news)(Brief Article)
July 18, 2003

Green Party to harness SMS to minimise waste.(news)(Brief Article)
July 18, 2003

ActionAid plots attack on Amnesty with global blitz.(news)(Brief Artic...
July 18, 2003

Axa Sun Life Direct pools account at WWAV Media.(news)(Brief Article)
July 18, 2003

ScottishPower in two-pronged direct drive.(news)(Brief Article)
July 18, 2003

Emap targets newsagents to push teen title.(news)(Brief Article)
July 18, 2003

Man Utd tests first global cinema rewards initiative.(news)(Brief Arti...
July 18, 2003

Queen's Awards for Enterprise to bolster take-up.(news)(Brief Article)
July 18, 2003

Cardwork giant adopts new routes to market.(news)(International Master...
July 18, 2003

BA unveils last flights on Concorde direct push.(news)(Brief Article)
July 18, 2003

Online bucks trend as direct budgets dip.(news)(Direct marketing )(Bri...
July 18, 2003

Empower in Whoosh i-partnership for Millionaire.(news)(Brief Article)
July 18, 2003

Tories seek funds with member affinity deals.(news)(Brief Article)
July 18, 2003

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