Precision Marketing

Publication covering advertising, marketing and public relations.

Top PM award goes to Cancer Research UK.(Precision Marketing Response ...
June 27, 2003

Euro RSCG links eight UK agencies.(Brief Article)
June 27, 2003

Murdoch press back corporate TPS battle.(Telephone Preference Service ...
June 27, 2003

BMW launches debut e-drive to lure consumers.(is developing its first ...
June 27, 2003

UK Internet giant demands Thomas gain legal powers to combat spam.(Lon...
June 27, 2003

Nestle cat food brand links to push bulk sales. (News).(Nestle Purina ...
June 27, 2003

Electronic Arts in first SMS drive. (News).(campaign to promote two ne...
June 27, 2003

Avon boosts insight with e-mail assault. (News).(Avon Cosmetics embark...
June 27, 2003

Global payroll giant awards brief to Alcone. (News).(to handle marketi...
June 27, 2003

Marriott Hotels embarks on loyalty offensive. (News).(direct marketing...
June 27, 2003

Mental illness group Rethink in insert debut. (News).(Brief Article)
June 27, 2003

BMG embarks on regional European interactive blitz. (News).(Brief Arti...
June 27, 2003

British Legion tries youth appeal to lure collectors. (News).(Brief Ar...
June 27, 2003

T-Mobile uses Angels pin-ups to target males. (News).(creating an inte...
June 27, 2003

Cadbury's Roses pitches 'thank you' ploy to kids. (News).(direct mail ...
June 27, 2003

DMA reassured recycling pact has not been buried. (News).(Direct Mail ...
June 27, 2003

Scottish Tourist Board to roll out pilot DRTV ads. (News).(Brief Artic...
June 27, 2003

Hyundai starts agency for dealership activity. (News).(Brief Article)
June 27, 2003

IBM Wimbledon realtime scoreboard a winner. (News).(Brief Article)
June 27, 2003

Derby College uses SMS as absence preventative. (News).(Brief Article)
June 27, 2003

EU data bureau embroiled in fraud accusations. (News).(investigation i...
June 27, 2003

DMA (UK) launches bid to pick up young talent. (News).(is launching a ...
June 27, 2003

20th Century Fox 'taps into youth psyche' to push Agent Cody Banks. (N...
June 27, 2003

More Th>n to overhaul data in strategy rethink. (News).(is revamping i...
June 27, 2003

Animal charity SPCA launches crisis campaign. (News).(Brief Article)
June 27, 2003

Orange develops aggressive 'learning' initiative. (News).(Brief Articl...
June 27, 2003

InterDirect adds agencies to bolster global network. (International).(...
June 27, 2003

Telstra settles action out of court. (International).(Brief Article)
June 27, 2003

US Congress steps up spam attack with anti-porn bill. (International)....
June 27, 2003

Divide that splits Aussie pitching. (International).
June 27, 2003

Will industry right itself at ethical crossroads? (News Analysis).(Bri...
June 27, 2003

Brand partnering is a balancing act. (News Analysis).(travel agents wi...
June 27, 2003

Card firms must credit us with a little intelligence.
June 27, 2003

Letters.(Letter to the Editor)
June 27, 2003

Enforced media neutrality will place industry at an advantage. (Commen...
June 27, 2003

A warning that must be heeded. (Leader).(words from Hamish Pringle)
June 27, 2003

The guardian. (Creative Critique).(Brief Article)
June 27, 2003

Royal mail. (Creative Critique).(Brief Article)
June 27, 2003

Britannia. (Creative Critique).(Brief Article)
June 27, 2003

BMW. (Creative Critique).(Brief Article)
June 27, 2003

Lexus. (Creative Critique).(Brief Article)
June 27, 2003

Squaring mail sorting issues. (special Report: Database Software).
June 27, 2003

No train, no gain. (Special Report: Recruitment & Training).
June 27, 2003

Healthy Direct offers list of older women buyers. (List File).(Brief A...
June 27, 2003

Hamleys sells new catalogue reader names. (List File).(Brief Article)
June 27, 2003

Animal welfare group provides its updated file. (List File).(People Di...
June 27, 2003

Alchemetrics promotes Duncan to md. (Moving People).(Brief Article)
June 27, 2003

Freeserve names partner marketing director. (Moving People).(Duncan Be...
June 27, 2003

Baber Smith boosts creative and copywriting teams. (Moving People).(Br...
June 27, 2003

Positive Thinking hires Lance as marketing chief. (Moving People).(Bri...
June 27, 2003

Inbox picks Stanley for head of planning. (Moving People).(Brief Artic...
June 27, 2003

AdLINK appoints Lower as product manager. (Moving People).(Brief Artic...
June 27, 2003

Britvic Soft Drinks chooses managing director. (Moving People).(Paul M...
June 27, 2003

'e sure knows how to put people's noses out of joint. (Diary).(Esure's...
June 27, 2003

A night of chivalry. (Soundoff).(Precision Marketing Response Awards)
June 27, 2003

Tesco secures top spot in PM client survey.(Brief Article)
June 20, 2003

Meacher exit sparks fears over recycling agreement.(Environment Minist...
June 20, 2003

Garnier and Thomas Cook sign marketing pact.(Brief Article)
June 20, 2003

Pringle warns industry to stop abusing interactive media or risk alien...
June 20, 2003

Orange hits out at WAP mailing blunder claims. (News).(Brief Article)
June 20, 2003

IBM to court firms at Wimbledon. (News).(Brief Article)
June 20, 2003

Dunnhumby US deal fuels expansion plan. (News).(Brief Article)
June 20, 2003

Top brands 'fall down on customer service'. (News).(BT, Safeway and NT...
June 20, 2003

Murphy takes on top role at Perspectives. (News).(Miles Murphy appoint...
June 20, 2003

Marie Stopes to test initiative on female clubbers. (News).(Brief Arti...
June 20, 2003

Yell Data axed as Experian folds brand into B2B team. (News).(Brief Ar...
June 20, 2003

Saab hands Draft brief to draw up global strategy. (News).(Brief Artic...
June 20, 2003

T-Mobile poised for business loyalty assault. (News).(Brief Article)
June 20, 2003

Vodafone. (Special Report: Top Client Companies).(company is at the fo...
June 20, 2003

PlayStation. (Special Report: Top Client Companies).(direct marketing ...
June 20, 2003

First Direct. (Special Report: Top Client Companies).(Brief Article)
June 20, 2003

Goldfish. (Special Report: Top Client Companies).(Brief Article)
June 20, 2003

Seeboard. (Special Report: Top Client Companies).(turned to 'rescue' s...
June 20, 2003

COI. (Special Report: Top Client Companies).(government department now...
June 20, 2003

Telegraph. (Special Report: Top Client Companies).(Telegraph Group is ...
June 20, 2003

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