Precision Marketing

Publication covering advertising, marketing and public relations.

T-Mobile picks Iris for major retail offensive.(Brief Article)
May 30, 2003

Waitrose to 'predict' buying patterns.(Brief Article)
May 30, 2003

N Brown overhauls marketing strategy.(Brief Article)
May 30, 2003

DMA aims to unite direct industry with new code of practice.(Brief Art...
May 30, 2003

GUS buy-out set to reinvigorate catalogue sector.(GUS Home Shopping)(B...
May 30, 2003

McCarthy quits Draft Data just short of a year. (News).(Neil McCarthy ...
May 30, 2003

Royal Opera House targets youth. (News).(Brief Article)
May 30, 2003

Homeowners pushes life policies via DRTV. (News).(Homeowners Friendly ...
May 30, 2003

Qjump drives ticket buyer overflow online. (News).(Brief Article)
May 30, 2003

Scottish Widows pitches graduate plan to parents. (News).(Widows bank ...
May 30, 2003

RSPCA focuses on global work to boost donors. (News).(Brief Article)
May 30, 2003

Nikon builds first database with digital door-drop drive. (News).(Brie...
May 30, 2003

Bodyform eyes high-value buyers in new brand push. (News).(Brief Artic...
May 30, 2003

Cottage rental group steps up direct assault. (News).(Welcome Holidays...
May 30, 2003

Esure launches trials to exploit Winner TV ads. (News).(Brief Article)
May 30, 2003

Claritas to boost its file with psychographic data. (News).(Claritas j...
May 30, 2003

InterContinental Hotels steps up agent loyalty bid. (News).(Brief Arti...
May 30, 2003

Sheffield Uni to pilot cancer support site. (news).(University of Shef...
May 30, 2003

BBC Worldwide pushes Teletubbies to parents. (News).(Brief Article)
May 30, 2003

Audi promotes latest model in UK health clubs. (News).(Brief Article)
May 30, 2003

Virgin Mobile in online offensive to push 3p texts. (News).(Brief Arti...
May 30, 2003

Macmillan releases booklet to build support. (News).(Brief Article)
May 30, 2003

Barclaycard gears up for major e-marketing push. (International).(Brie...
May 30, 2003

Microsoft in spam labelling drive. (International).(Brief Article)
May 30, 2003

Australia brings in Bill to tackle nuisance callers. (International).(...
May 30, 2003

Mining Italian's rich data seam. (International).
May 30, 2003

Why charities still rely on word on the street. (News Analysis).(face-...
May 30, 2003

Can test-lab halt fall in response? (News Analysis).(testing direct ma...
May 30, 2003

Agency rivalry is destroying client loyalty.(Editorial)
May 30, 2003

Letters.(Letter to the Editor)
May 30, 2003

Why customer knowledge will be key to building profits from data. (Com...
May 30, 2003

Time for face to face to clean up. (Leader).(fundraising techniques)
May 30, 2003

Rags to riches? (Sector Analysis: National Newspapers).(marketing mana...
May 30, 2003

Agencies still feel the heat. (Top DM Agencies).(direct marketing)(Ind...
May 30, 2003

Express Gifts releases 1.9m female shoppers. (List File).(Brief Articl...
May 30, 2003

Goldshield to boost over-55s buyers record. (List File).(Brief Article...
May 30, 2003

Wegener offers updated A-mail Academic file. (List File).(Brief Articl...
May 30, 2003

EHS Brann posts for Sinclair, Fielding and Wymer. (Moving People).(EHS...
May 30, 2003

BBC Broadcast recruits Barham and Tate. (Moving People).(Nick Barham a...
May 30, 2003

Snewing to head list management at Prospect Shop. (Moving People).(Deb...
May 30, 2003

Watson lands top position at Trinity Mirror. (Moving People).(Ellis Wa...
May 30, 2003

Information Arts hires Downer as business director. (Moving People).(G...
May 30, 2003

Ebiquita takes on Croft as development manager. (Moving People).(Jon C...
May 30, 2003

Weate to oversee copy at Syzygy. (Moving People).(Jeremy Weate appoint...
May 30, 2003

Tunnel vision good for UK school kids. (Diary).(discontinuation of Roy...
May 30, 2003

Huge Barbar bill. (Soundoff: Hunter's Tale).(Brief Article)
May 30, 2003

Get the qualification with a future. (Imdiploma).(Institute of Direct ...
May 30, 2003

5 routes to success. (Imdiploma).(Institute of Direct Marketing)
May 30, 2003

The qualification that companies recognise and respect: The organisati...
May 30, 2003

The IDM diploma in direct and interactive marketing.(Institute of Dire...
May 30, 2003

Selfridges uses text auction to push Elle range. (News).(Brief Article...
May 30, 2003

Oxfam launches SMS blitz to boost database via world trade protest. (N...
May 30, 2003

Hello! pushes online presence with VIP forum. (News).(magazine boosts ...
May 30, 2003

IBM targets executives in integrated e-business solutions campaign. (N...
May 30, 2003

Creative critique.(Ian Haworth)
May 30, 2003

Barclaycard set to offer 0% 'for life' on transfers.(Brief Article)
May 23, 2003

Industry hails Robertson defeat.(Brief Article)
May 23, 2003

FoE blasts 'pathetic' recycling initiatives.(Brief Article)
May 23, 2003

Tank joins forces to create 'world's first' multichannel test-lab.(Bri...
May 23, 2003

Encyclopaedia Britannica sets up direct team.(direct marketing )(Brief...
May 23, 2003

Petplan unveils new look with press initiative. (News).(Petplan Equine...
May 23, 2003

Skipton hunts first marketing head. (News).(Skipton Building Society i...
May 23, 2003

Reckitt in first DRTV blitz for Dettoll brand. (News).(Brief Article)
May 23, 2003

Boden revamps marketing to lure customers. (News).(Brief Article)
May 23, 2003

Arthritis group enhances data to boost donors. (News).(Brief Article)
May 23, 2003

Privilege reveals 'new look' with integrated blitz. (News).(Brief Arti...
May 23, 2003

Corporate TPS 'will boost Indian call centre market'. (News).(Brief Ar...
May 23, 2003

Coral seeks sharper view of punters in loyalty push. (News).(Brief Art...
May 23, 2003

Ramblers Association viral drive targets young. (News).(Brief Article)
May 23, 2003

NSPCC poised to launch shopping centre initiative. (News).(Brief Artic...
May 23, 2003

Postcomm delivers final blow in royal mail ruling. (News).(Brief Artic...
May 23, 2003

ScottishPower pushes online 'capped' offer. (News).(Brief Article)
May 23, 2003

Macmillan group tries DATV to draw donors. (News).(Brief Article)
May 23, 2003

Disney hires marketing head for resorts. (News).(Brief Article)
May 23, 2003

AA in poster initiative to boost car hire. (News).(Brief Article)
May 23, 2003

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