Precision Marketing

Publication covering advertising, marketing and public relations.

DMA (UK) fights spam ruling over damage to SMEs.(Brief Article)
March 28, 2003

WWF strategy review puts Proximity London on alert.(Brief Article)
March 28, 2003

Met e-drive to arrest 999 abuse.(Brief Article)
March 28, 2003

Help the Aged to hand Joshua leading role in agency rethink.(Brief Art...
March 28, 2003

Nissan launches drive for pre-order debut. (News).(Brief Article)
March 28, 2003

WWAV creative chief quits for top role at Ping. (News).(Brief Article)
March 28, 2003

Charities prime 'big guns' for Iraqi conflict appeals: with Gulf War 2...
March 28, 2003

Scottish Friendly mailing to boost IFA awareness. (News).(Brief Articl...
March 28, 2003

Lloyds TSB credit card blitz paves way for DRTV assault. (News).(Brief...
March 28, 2003

20th Century Fox exploits film with dual SMS drive. (News).(Brief Arti...
March 28, 2003

Regional govt blamed for call centre exodus. (News).(Brief Article)
March 28, 2003

Selfridges links with Britart for text art auction. (News).(Brief Arti...
March 28, 2003

DaimlerChrysler launches Web drive for Smart car. (News).(Brief Articl...
March 28, 2003

Tequila appoints planning head. (News).(Brief Article)
March 28, 2003

Tourism Ireland takes stock of war impact. (News).(Brief Article)
March 28, 2003

Lastminute.com to buy [pounds sterling]39.7m Holiday Autos. (News).(Br...
March 28, 2003

23red appoints Trollope consultant-director. (News).(Brief Article)
March 28, 2003

Trader Media Group in Web expansion drive. (News).(Brief Article)
March 28, 2003

Emap uses SMS strategy to boost readers. (News).(Brief Article)
March 28, 2003

Building group draws up plans for direct blitz. (News).(Brief Article)
March 28, 2003

Canon starts Euro drive to build insight into digital camera users. (N...
March 28, 2003

Sports firm targets women marathon runners. (News).(Brief Article)
March 28, 2003

Turner reveals mobile offensive to build CNX channel brand loyalty. (N...
March 28, 2003

Spiegel secures $400m in bankruptcy protection. (International).(Brief...
March 28, 2003

Citibank ups Athens cross-selling. (International).(Brief Article)
March 28, 2003

Retailing study reveals decline in DRTV viewing. (International).(Brie...
March 28, 2003

Microsoft site an education. (International).
March 28, 2003

Barraclough's 'Mother' triggers creative rift: Chris Barraclough's dec...
March 28, 2003

No-risk attitude creating dearth of highest talent.
March 28, 2003

Letters.(Letter to the Editor)
March 28, 2003

New media wins hands-down in direct campaigning contest: today there a...
March 28, 2003

Young guns still not going for it. (Leader).
March 28, 2003

EmodeMatch. (Creative Critique).
March 28, 2003

Halifax. (Creative Critique).
March 28, 2003

Mini. (Creative Critique).
March 28, 2003

Virgin Atlantic. (Creative Critique).
March 28, 2003

Contract killing: however good the relationship with your supplier mig...
March 28, 2003

The people powerhouse: one of the most costly problems affecting the c...
March 28, 2003

Voicing concern. (Special Report: Telemarketing Technology).
March 28, 2003

Kiddycare offers file of 26,489 affluent mothers. (List File).(Brief A...
March 28, 2003

Financial News provides paid subscriber base. (List File).(Brief Artic...
March 28, 2003

RFM releases Innovations' affluent names. (List File).(Brief Article)
March 28, 2003

Enterasys Networks appoints Laura Howard. (Moving People).
March 28, 2003

Zalpha names James as analysis chief. (Moving People).(Brief Article)
March 28, 2003

The Ion Group hires head of fulfilment. (Moving People).(Brief Article...
March 28, 2003

Ebiquita lures Experian account executive. (Moving People).(Brief Arti...
March 28, 2003

Dynamo's Pawsey lands deputy creative chief role. (Moving People).(Bri...
March 28, 2003

Tequila\Manchester picks Clark for head of copy. (Moving People).(Brie...
March 28, 2003

141 appoints Smith to oversee Malibu brief. (Moving People).(Brief Art...
March 28, 2003

Stuart Lawrence hires account-handling boss. (Moving People).(Brief Ar...
March 28, 2003

'Arry gives birth to the Father of bastard agencies. (Diary).
March 28, 2003

Forthcoming events.
March 28, 2003

War mind games. (Soundoff: Hunter's Tale).(Editorial)
March 28, 2003

Coke mailing to child slammed as 'unethical'.(Brief Article)
March 21, 2003

Barraclough plans 'direct Mother'.(Brief Article)
March 21, 2003

Iceland to unleash Net attack on Tesco.(Brief Article)
March 21, 2003

Direct giant alliance launches assault on Royal Mail monopoly.(Brief A...
March 21, 2003

Amazon defiant over H-P price blunder refund.(Brief Article)
March 21, 2003

IDM launches training drive for the West. (News).(Brief Article)
March 21, 2003

More Th>n returns to insert push. (News).(Brief Article)
March 21, 2003

Call centres 'forced to relocate to India'. (News).
March 21, 2003

Sports channel tries joint push with USA today. (News).(Brief Article)
March 21, 2003

Target reshuffles management to aid growth. (News).(Target Direct pers...
March 21, 2003

Bristol Cream in Mother's Day mail offensive. (News).(Allied Domecq pr...
March 21, 2003

L'Oreal to revamp strategy for personalised brand blitz. (News).(Brief...
March 21, 2003

JD Williams set to open up customer base to brands. (News).(Brief Arti...
March 21, 2003

Dmaar faces threat from rival IDMC service. (News).(agency-selection s...
March 21, 2003

Porsche plans responsive push for the Boxster. (News).(Brief Article)
March 21, 2003

QVC shopping channel in video-on-demand debut. (News).(Brief Article)
March 21, 2003

Leukaemia body rejigs strategy. (News).(charity reassesses fundraising...
March 21, 2003

Bristol & West plans B2B drive for bonds. (News).(Brief Article)
March 21, 2003

Universa bids to boast customers' credit history. (News).(Universa Mas...
March 21, 2003

Masterfoods hires O2 for chocolate bars promo. (News).(Brief Article)
March 21, 2003

Zingo taxi firm launches campaign. (News).(Brief Article)
March 21, 2003

Telewest ups integrated activity in consolidation. (News).(Brief Artic...
March 21, 2003

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