Precision Marketing

Publication covering advertising, marketing and public relations.

Creative critique.(various ads are critiqued)(Column)
January 31, 2003

Forthcoming events.(list of upcoming events)(Calendar)
January 31, 2003

12snap promotes Bateman and Cotton. (Moving People).(Francesca Bateman...
January 31, 2003

Yorkshire Tourist Board appoints Smyth. (Moving People).(Amanda Smyth ...
January 31, 2003

Hewitt joins Carlson as group account director. (Moving People).(Mark ...
January 31, 2003

McCabe receives promotion at OgilvyOne. (Moving People).(Anita McCabe ...
January 31, 2003

141 poaches bd-network creative team. (Moving People).(Niall Fleming, ...
January 31, 2003

Marketing Databasics recruits two. (Moving People).(Lee Whittington, A...
January 31, 2003

IPA hires first e-commerce and new media chief. (Moving People).(Insti...
January 31, 2003

Cendris makes van Veen UK managing director. (Moving People).(Arthur v...
January 31, 2003

Diary Jnr prepares for a new career -- asylum smuggling. (Diary).
January 31, 2003

Music to my ears. (Soundoff: Hunter's Tale).(Brief Article)
January 31, 2003

Paddy Power steps up assault on UK bookies. (News).(Paddy Power campai...
January 31, 2003

BBC offensive to attract Born to Win recruits. (News).(BBC advertising...
January 31, 2003

Tank! launches e-marketing spin-off in expansion drive. (News).(called...
January 31, 2003

Experian refutes clash over [pounds sterling]30m scam hotline. (News)....
January 31, 2003

Rodale poised to mount major e-mail offensive. (News).(Rodale Publishi...
January 31, 2003

Scottish Windows promotes 'positives' of life. (News).(Scottish Window...
January 31, 2003

Fiat Auto launches fleet to combat congestion charge. (News).(Fiat Aut...
January 31, 2003

Millennium sets up research arm. (News).(Millenium Group sets up Mille...
January 31, 2003

Budget aims for 'top three' market share. (News).(Budget Insurance adv...
January 31, 2003

Contract publishing industry doubles in size. (News).(Brief Article)
January 31, 2003

Sporting Index embarks on viral initiative. (News).(Brief Article)
January 31, 2003

ASA rejects complaint over diabetes mailing. (News).
January 31, 2003

Air Miles hires Maher Bird Associates. (News).(Brief Article)
January 31, 2003

Muller bolsters loyalty through Valentine's blitz. (News).(Brief Artic...
January 31, 2003

York Theatre Royal adopts SMS to boost customer relationships. (News)....
January 31, 2003

Eversley rejoins Watson in agency start-up. (News).(John Eversley)(Bri...
January 31, 2003

M&G Investments joins forces with Cazenove to target investors. (News)...
January 31, 2003

Company background - Nomis Limited. (Advertisement Feature: CRM Soluti...
January 31, 2003

Aventis hands Euro RSCG global diabetes account. (International).(Brie...
January 31, 2003

Tyson Foods unveils [pounds sterling]61m initiative. (International).(...
January 31, 2003

Corona Direct set for retention campaign launch. (International).(Brie...
January 31, 2003

You'd be barmy not to sign up. (International).(England Cricket's Barm...
January 31, 2003

Government takes issue over recycling. (News Analysis).
January 31, 2003

Novel approach to book market. (News Analysis).
January 31, 2003

War will mean it's time to get 'back to basics'.(Column)
January 31, 2003

Letters.(Letter to the Editor)
January 31, 2003

Ensure your creative treatments don't simply confuse recipients. (Comm...
January 31, 2003

Desperate for a relationship? (Leader).(customer relationship manageme...
January 31, 2003

Time to clean-up? (Sector Analysis: Household & Beauty).(direct mail m...
January 31, 2003

A passing problem? The market has witnessed a raft of suppression file...
January 31, 2003

Prospects look poor: many firms have now employed CRM strategies, but ...
January 31, 2003

Present Taste to release list of affluent women. (List File).(Isis Dir...
January 31, 2003

NCDL unveils names of new dog sponsors. (List File).(National Canine D...
January 31, 2003

Sailing Today offers file of wealthy males. (List File).(MM Group offe...
January 31, 2003

Pro-life charity defies ASA ruling.(UK Life League scorns UK Advertisi...
January 31, 2003

Carlson hires ex-EHS chief John Shaw.(Carlson Marketing Group)(Brief A...
January 31, 2003

FSA under fire for 'protecting its own'.(UK FInancial Services Authori...
January 31, 2003

Simply Energy seeks charity partnerships.(partnership with MIND charit...
January 31, 2003

Mailing houses slam 'too stringent' QMP accreditation scheme.(Brief Ar...
January 31, 2003

The REaD Group sets up list and insert offering. (News).(sets up Strat...
January 31, 2003

Liverpool FC plans interactive blitz. (News).(Liverpool Football Club ...
January 31, 2003

Bliss unveils mobile voicemail campaign. (News).('Bliss' magazine)(Bri...
January 31, 2003

Children's group plan to halt face to face 'fall-off'. (News).(Childre...
January 31, 2003

Chemistry seals first acquisition with MWL deal.(Chemistry Communicati...
January 24, 2003

Industry attacks Meacher for 'pandering to paranoia'.(Michael Meacher ...
January 24, 2003

Mills & Boon hunts chief to target younger women.(Brief Article)
January 24, 2003

Manchester Utd to launch financial services loyalty scheme.(Brief Arti...
January 24, 2003

Prospect Shop director Smith in sudden exit.(Rosemary Smith)(Brief Art...
January 24, 2003

VSO acts to stem major fall in volunteers. (News).(Brief Article)
January 24, 2003

Chase de Vere reveals plans to boost targeting. (News).(Chase de Vere ...
January 24, 2003

Agencies depend on new business to smarten up act: Direct marketing ag...
January 24, 2003

Argos division opens database to brand owners. (News).(Argos Retail Gr...
January 24, 2003

Cancer Research UK tests digital TV initiative. (News).(Brief Article)
January 24, 2003

DMA chair admits sector 'still has a long way to go'. (News).(Brief Ar...
January 24, 2003

Creative chief exits after OgilvyInteractive revamp. (News).(David Hur...
January 24, 2003

TD Waterhouse aims to bolster direct activity. (News).(Brief Article)
January 24, 2003

Companies confess direct marketing is deteriorating. (News).
January 24, 2003

DP&A creative director quits. (News).(Dave Edwards quits)(Brief Articl...
January 24, 2003

John Lewis Direct to launch 'specialogues'.(Brief Article)
January 24, 2003

Ski Club embarks on SMS venture. (News).(Ski Club of Great Britain)(Br...
January 24, 2003

Gaydar.co.uk teams up with ValueClick. (News).(Brief Article)
January 24, 2003

Jazz FM hires Kitcatt Nohr Alexander Shaw. (News).(Brief Article)
January 24, 2003

MyOffers launches largest ever prize initiative. (News).(Brief Article...
January 24, 2003

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