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Marketing Science
Journal covering marketing theory, measurement, statistics, and models.
Total result: 223 articles |
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Antibusiness movies and folk marketing.
November 01, 2006
Guest editorial: MSI.(Marketing Science Institute)
November 01, 2006
Research on innovation: a review and agenda for Marketing Science.
November 01, 2006
Customer metrics and their impact on financial performance.
November 01, 2006
Brands and branding: research findings and future priorities.
November 01, 2006
Modeling opportunities in service recovery and customer-managed intera...
November 01, 2006
Technology innovation and implications for customer relationship manag...
November 01, 2006
Internet-based service institutions.(Invited Commentary)
November 01, 2006
Why does poor service prevail?(Invited Commentary)
November 01, 2006
Erratum.(Correction notice)
September 01, 2006
Editorial: who is afraid to give freedom of speech to marketing folks?...
September 01, 2006
Idea generation, creativity, and incentives.(Company overview)
September 01, 2006
The value of different customer satisfaction and loyalty metrics in pr...
September 01, 2006
Effects of brand preference, product attributes, and marketing mix var...
September 01, 2006
Market entry and consumer behavior: an investigation of a Wal-Mart sup...
September 01, 2006
Returns on business-to-business relationship marketing investments: st...
September 01, 2006
Estimating heterogeneous EBA and economic screening rule choice models...
September 01, 2006
Absorptive capacity in high-technology markets: the competitive advant...
September 01, 2006
On customized goods, standard goods, and competition.
September 01, 2006
A comment on "is having more channels really better? A model of compet...
September 01, 2006
A reply to "a comment on 'is having more channels really better? A mod...
September 01, 2006
Estimating heterogeneous price thresholds.(Research Note)
July 01, 2006
Editorial: thanks to the many individuals who make publication of Mark...
July 01, 2006
The effect of group interactions on satisfaction judgments: satisfacti...
July 01, 2006
Observed and unobserved preference heterogeneity in brand-choice model...
July 01, 2006
Estimating the interdependence of television program viewership betwee...
July 01, 2006
Enabling the willing: consumer rebates for durable goods.
July 01, 2006
The changing architecture of advertising agencies.
July 01, 2006
Editorial: errors in the variables, unobserved heterogeneity, and othe...
May 01, 2006
Optimal data interval for estimating advertising response.
May 01, 2006
How does objective quality affect perceived quality? short-term effect...
May 01, 2006
On the profitability of firms in a differentiated industry.(Research N...
May 01, 2006
Incorporating satisfaction into customer value analysis: optimal inves...
May 01, 2006
An integrated choice model incorporating alternative mechanisms for co...
May 01, 2006
Using basket composition data for intelligent supermarket pricing.
March 01, 2006
Managing e-marketplace: a strategic analysis of nonprice advertising.
March 01, 2006
Consumer preferences and product-line pricing strategies: an empirical...
March 01, 2006
Promotional chat on the internet.(word of mouth defined)
March 01, 2006
Asymmetric wholesale pricing: theory and evidence.
March 01, 2006
Consumption flexibility, product configuration, and market competition...
March 01, 2006
Editorial: save research--abandon the case method of teaching.
March 01, 2006
The benefits of personalized pricing in a channel.(research on distrib...
January 01, 2006
Benefits of channel discord in the sale of durable goods.(efficient ma...
January 01, 2006
Understanding store-brand purchase behavior across categories.(multica...
January 01, 2006
How to compute optimal catalog mailing decisions.(optimal mailing stra...
January 01, 2006
An empirical study of the impact of nonlinear shipping and handling fe...
January 01, 2006
An empirical model of optimal dynamic product launch and exit under de...
January 01, 2006
Setting quality expectations when entering a market: what should the p...
January 01, 2006
Are consumers rational? Experimental evidence?(consumer rationality is...
January 01, 2006
The lead-lag puzzle of demand and distribution: a graphical method app...
September 22, 2005
Understanding geographical markets of online firms using spatial model...
September 22, 2005
The effect of product assortment changes on customer retention.
September 22, 2005
Prediction in marketing using the support vector machine.
September 22, 2005
Globalization of authorship in the marketing discipline: does it help ...
September 22, 2005
Customized products: a competitive analysis.
September 22, 2005
Generic and brand advertising strategies in a dynamic duopoly.
September 22, 2005
Dual emphasis and the long-term financial impact of customer satisfact...
September 22, 2005
Cheap talk and bogus network externalities in the emerging technology ...
September 22, 2005
Marketing and designing transaction games.(Editorial)
September 22, 2005
Third-party product review and firm marketing strategy.
March 22, 2005
Customized advertising via a common media distributor.
March 22, 2005
Channel coordination in the presence of a dominant retailer.
March 22, 2005
The effect of standardized information on firm survival and marketing ...
March 22, 2005
"Counting your customers" the easy way: an alternative to the Pareto/N...
March 22, 2005
Dynamic models incorporating individual heterogeneity: utility evoluti...
March 22, 2005
Results on the standard error of the coefficient alpha index of reliab...
March 22, 2005
Brand loyalty programs: are they shams?(Editorial)(Editorial)
March 22, 2005
Narrow focusing: why the relative position of a good in its category m...
March 22, 2005
The effect of explicit reference points on consumer choice and online ...
March 22, 2005
Own-brand and cross-brand retail pass-through.
January 01, 2005
Reasoning about competitive reactions: evidence from executives.
January 01, 2005
Research issues at the boundary of competitive dynamics and market evo...
January 01, 2005
Marketing science--growth and evolution.(Editorial)(Editorial)
January 01, 2005
Comments on competitive responsiveness.(Editorial)
January 01, 2005
Competitive responsiveness.(Editorial)(Editorial)
January 01, 2005
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