|
Marketing Science
Journal covering marketing theory, measurement, statistics, and models.
Total result: 223 articles |
 Page 3 of 3 
|
Predicting competitive response to a major policy change: combining ga...
January 01, 2005
Planning marketing-mix strategies in the presence of interaction effec...
January 01, 2005
A prelaunch diffusion model for evaluating market defense strategies.
January 01, 2005
Competitive reactions to advertising and promotion attacks.
January 01, 2005
Competitor see, competitor do: incumbent entry in new market niches.
January 01, 2005
Strategic pricing and detailing behavior in international markets.
January 01, 2005
Differences in dynamic brand competition across markets: an empirical ...
January 01, 2005
Time-varying competition.
January 01, 2005
A general theory of pass-through in channels with category management ...
January 01, 2005
An empirical analysis of territorial encroachment within franchised an...
September 22, 2004
Buyer search costs and endogenous product design.
September 22, 2004
Social contagion and income heterogeneity in new product diffusion: a ...
September 22, 2004
Market roll-out and retailer adoption for new brands.
September 22, 2004
Using online conversations to study word-of-mouth communication.
September 22, 2004
Customizing promotions in online stores.
September 22, 2004
The impact of advancing technology on marketing and academic research....
September 22, 2004
Modeling online browsing and path analysis using clickstream data.
September 22, 2004
How dynamic consumer response, competitor response, company support, a...
September 22, 2004
Do returns policies intensify retail competition?
September 22, 2004
Reply to "do returns policies intensify retail competition?"...
September 22, 2004
Advertising in a distribution channel.
September 22, 2004
Multicollinearity and measurement error in structural equation models:...
September 22, 2004
A thanks to the many individuals who make publication of Marketing Sci...
June 22, 2004
Communication strategies and product line design.(advertising, product...
June 22, 2004
The effects of free sample promotions on incremental brand sales.
June 22, 2004
Technological advances, transaction costs, and consumer welfare.(consu...
June 22, 2004
Decomposing the sales promotion bump with store data.(analysis of bene...
June 22, 2004
Modeling browsing behavior at multiple websites.
June 22, 2004
Who benefits from store brand entry?(manufactures, retailers, marketin...
June 22, 2004
Costs and benefits of inducing intrabrand competition: the role of lim...
June 22, 2004
From density to destiny: using spatial dimension of sales data for ear...
June 22, 2004
Partial-repeat-bidding in the Name-Your-Own-Price channel.
June 22, 2004
A choice model with conjunctive, disjunctive, and compensatory screeni...
June 22, 2004
Evolutionary estimation of macro-level diffusion models using genetic ...
June 22, 2004
Consulting, research, and consulting research.(Editorial)
March 22, 2004
The inaugural ISMS Practice Prize Competition.(INFORMS Society for Mar...
March 22, 2004
Predicting sales takeoff for Whirlpool's new Personal Valet.
March 22, 2004
Implementing a prelaunch diffusion model: measurement and management c...
March 22, 2004
The 2003 ISMS practice prize winner: optimizing Rhenania's direct mark...
March 22, 2004
Growing, growing, gone: cascades, diffusion, and turning points in the...
March 22, 2004
"Let me talk to my manager": haggling in a competitive environment.(ec...
March 22, 2004
The Additive Risk Model for purchase timing.
March 22, 2004
Product strategy for innovators in markets with network effects.
March 22, 2004
Implications of reduced search cost and free riding in e-commerce.
March 22, 2004
Modeling multiple sources of state dependence in random utility models...
March 22, 2004
Endogeneity in marketing decision models.(Editorial)
January 01, 2004
Long-run effects of promotion depth on new versus established customer...
January 01, 2004
Centralized pricing versus delegating pricing to the salesforce under ...
January 01, 2004
An empirical analysis of determinants of retailer pricing strategy.
January 01, 2004
A dynamic changepoint model for new product sales forecasting.
January 01, 2004
Multiple discreteness and product differentiation: demand for carbonat...
January 01, 2004
Reactance to recommendations: when unsolicited advice yields contrary ...
January 01, 2004
A choice model for packaged goods: dealing with discrete quantities an...
January 01, 2004
The shape of advertising response functions revisited: a model of dyna...
January 01, 2004
Is having more channels really better? A model of competition among co...
January 01, 2004
Consumer learning, brand loyalty, and competition.
January 01, 2004
Contingent pricing to reduce price risks.(Research Note)
January 01, 2004
Consumer learning and brand valuation: an application on over-the-coun...
January 01, 2004
Editorial: journal rankings: save the outlets for your research.
September 22, 2003
The effects of effort and intrinsic motivation on risky choice.
September 22, 2003
Modeling the clickstream: implications for web-based advertising effor...
September 22, 2003
Enriching scanner panel models with choice experiments.
September 22, 2003
Consumer sequential search: not enough or too much?
September 22, 2003
A comparison of online and offline consumer brand loyalty.
September 22, 2003
Errata.(Correction Notice)
September 22, 2003
A thanks to the many individuals who make publication of Marketing Sci...
June 22, 2003
R&D, marketing, and the success of next-generation products.
June 22, 2003
Fast polyhedral adaptive conjoint estimation.
June 22, 2003
Bayesian statistics and marketing.
June 22, 2003
Demand and supply dynamics for sequentially released products in inter...
June 22, 2003
Sustainable pioneering advantage? Profit implications of market entry ...
June 22, 2003
Understanding high-stakes consumer decisions: mammography adherence fo...
June 22, 2003
A fuzzy set model of search and consideration with an application to a...
June 22, 2003
|
