Marketing Science

Journal covering marketing theory, measurement, statistics, and models.

The editor's secrets.(the role of editors, review team, the area edito...
September 01, 2007

Probabilistic polyhedral methods for adaptive choice-based conjoint an...
September 01, 2007

News consumption and media bias.(Editorial)
September 01, 2007

A comparison of buyer-determined and price-based multiattribute mechan...
September 01, 2007

Investigating endogeneity bias in marketing.
September 01, 2007

The bright side of supplier encroachment.
September 01, 2007

Costly collusion in differentiated industries.
September 01, 2007

Seeing through the heart's eye: the interference of system 1 in system...
September 01, 2007

Brand effects on choice and choice set formation under uncertainty.(Re...
September 01, 2007

Does uncertainty matter? Consumer behavior under three-part tariffs.(R...
September 01, 2007

The impact of survey participation on subsequent customer behavior: an...
September 01, 2007

Embedded premium promotion: why it works and how to make it more effec...
July 01, 2007

Greedoid-based noncompensatory inference.
July 01, 2007

Special section introduction: the 2005 ISMS Practice Prize Competition...
July 01, 2007

Customer Equity and Lifetime Management (CELM) Finnair case study.(The...
July 01, 2007

Quantifying and improving promotion effectiveness at CVS.(Practice Pri...
July 01, 2007

An assortmentwide decision-support system for dynamic pricing and prom...
July 01, 2007

It's the findings, stupid, not the assumptions.(Editorial)
July 01, 2007

The influence of product variety on brand perception and choice.
July 01, 2007

Retail-price drivers and retailer profits.
July 01, 2007

How does free riding on customer service affect competition?
July 01, 2007

Mapping the bounds of incoherence: how far can you go and how does it ...
July 01, 2007

Erratum.(Correction notice)
May 01, 2007

Thanks to the many individuals who make publication of Marketing Scien...
May 01, 2007

Performance regimes and marketing policy shifts.
May 01, 2007

Designing price contracts for boundedly rational customers: does the n...
May 01, 2007

Deconstructing each item's category contribution.
May 01, 2007

Adaptive idea screening using consumers.
May 01, 2007

Myopic marketing management: evidence of the phenomenon and its long-t...
May 01, 2007

Representation and inference of lexicographic preference models and th...
May 01, 2007

New product diffusion with influentials and imitators.
May 01, 2007

Modeling page views across multiple websites with an application to In...
May 01, 2007

Mean-centering does not alleviate collinearity problems in moderated m...
May 01, 2007

The Anna Karenina bias: which variables to observe?(Editorial)
March 01, 2007

New product development under channel acceptance.
March 01, 2007

Strategic manufacturer response to a dominant retailer.
March 01, 2007

Wearout effects of different advertising themes: a dynamic Bayesian mo...
March 01, 2007

Investigating consumers' purchase incidence and brand choice decisions...
March 01, 2007

Bayesian estimation of bid sequences in Internet auctions using a gene...
March 01, 2007

The impact of a product-harm crisis on marketing effectiveness.
March 01, 2007

The effect of cultural orientation on consumer responses to personaliz...
March 01, 2007

The effects of costs and competition on slotting allowances.
March 01, 2007

User design of customized products.
March 01, 2007

Does good marketing cause bad unemployment?
January 01, 2007

Service escape: profiting from customer cancellations.
January 01, 2007

Spiffed-up channels: the role of spiffs in hierarchical selling organi...
January 01, 2007

Cross-market network effect with asymmetric customer loyalty: implicat...
January 01, 2007

Coupons versus rebates.
January 01, 2007

When do price thresholds matter in retail categories?
January 01, 2007

Product line design and production technology.
January 01, 2007

Price as a stimulus to think: the case for willful overpricing.
January 01, 2007

A neurocognitive model of advertisement content and brand name recall.
January 01, 2007

Editorial: fifty years of Marketing Science.(Editorial)
November 01, 2006

Guest editorial from a previous editor-in-chief: reflections of a form...
November 01, 2006

Guest editorial from a previous editor-in-chief: twenty-five years of ...
November 01, 2006

Guest editorial from a previous editor-in-chief: comments for 25th Ann...
November 01, 2006

Marketing models of service and relationships.
November 01, 2006

Three thoughts on services.(Invited Commentary)
November 01, 2006

The implications of "Big M" marketing for modeling service and relatio...
November 01, 2006

Linking service and finance.(Invited Commentary)
November 01, 2006

Structural modeling in marketing: review and assessment.
November 01, 2006

Marketing structural models: "keep it real".(Invited Commentary)
November 01, 2006

Comment on structural modeling in marketing: review and assessment.(in...
November 01, 2006

Structural modeling in marketing: some future possibilities.(Invited C...
November 01, 2006

Dynamic structural consumer models and current marketing issues.
November 01, 2006

Removing the boundary between structural and reduced-form models.(Invi...
November 01, 2006

Commentary on structural modeling in marketing: review and assessment.
November 01, 2006

Empirical analysis of theory-based models in marketing.(Invited Commen...
November 01, 2006

The motion picture industry: critical issues in practice, current rese...
November 01, 2006

Research opportunities at the movies.(Invited Commentary)
November 01, 2006

The day after tomorrow: longer run issues in theatrical exhibition.(In...
November 01, 2006

Research and the motion picture industry.
November 01, 2006

Research perspectives at the interface of marketing and operations: ap...
November 01, 2006

Motion pictures: consumers, channels, and intuition.
November 01, 2006

Making sense of these million-dollar babies--rationale behind supersta...
November 01, 2006

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