Marketing Research

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

You need more customers.
June 01, 2009

Two maxims for moderators.
June 01, 2009

Building a better mousetrap.
June 01, 2009

Decisions, decisions.
June 01, 2009

Typing tools that work.
June 01, 2009

Rethinking globalization.
March 01, 2009

Why customers buy.
March 01, 2009

Detroit's real problem.
March 01, 2009

Managing moderator stress.
March 01, 2009

The brand bubble.
March 01, 2009

Don't ask questions with answers.
March 01, 2009

Riskier than X-sports.
March 01, 2009

Breaking the binary code.
December 01, 2008

Where have all the respondents gone?
December 01, 2008

Unleashing hidden insights.
December 01, 2008

The relationship continuum.
December 01, 2008

Net promoter score fails the test.
December 01, 2008

Strong bonds yield solid results.
December 01, 2008

Building a research community.
September 01, 2008

Ouch! Common errors in marketing research - and how to fix them.
September 01, 2008

Research before you leap.
September 01, 2008

Back to the drawing board.
September 01, 2008

Managing interventions: projective techniques get below top-of-mind th...
September 01, 2008

A framework for measuring and managing brand equity.
June 01, 2008

A tale of two tests.
June 01, 2008

How big should your sample be?
June 01, 2008

What's really important?
June 01, 2008

A framework for measuring and managing brand equity.
June 01, 2008

A tale of two tests.
June 01, 2008

How big should your sample be?
June 01, 2008

What's really important?
June 01, 2008