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Marketing to Women
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Total result: 157 articles |
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Designer Rowley does diapers.
October 01, 2009
Marketing to a cliche.
October 01, 2009
BHG launches branded photo site.
October 01, 2009
Advertising and promotion tie-ins.
October 01, 2009
Around EPM.
October 01, 2009
Women exercise for looks, men for performance.
October 01, 2009
AE shoppers want love, not logos.
October 01, 2009
Conference calendar.
October 01, 2009
Multicultural women feel advertisers under-represent their interests.
October 01, 2009
Around EPM.
September 01, 2009
Advertising and promotion tie-ins.
September 01, 2009
Which packaging features are worth more $?
September 01, 2009
An article in poor taste?
September 01, 2009
Sex and the city's Bushnell pens web series for more mag.
September 01, 2009
Deconstructing shopper's habits.
September 01, 2009
Cupcakes chain hits the road.
September 01, 2009
Conference calendar.
September 01, 2009
Black moms less likely than white or hispanic moms to sacrifice during...
September 01, 2009
Engagement rings take three months to find and cost an average $5,800.
September 01, 2009
Women are the target market for zero-calorie sugar campaign.
August 01, 2009
Advertising and promotion tie-ins.
August 01, 2009
Around EPM.
August 01, 2009
In print and online, Seventeen reaps cross-platform benefits.
August 01, 2009
Women's and men's shopping habits now vs. one year ago.
August 01, 2009
Conference calendar.
August 01, 2009
Men may wear the pants in the family, but women retain the power of th...
August 01, 2009
Winning with women.
August 01, 2009
Women less likely to go online on vacation.
August 01, 2009
Traits that makes blogs attractive to book publishers.
July 01, 2009
Wal-Mart relaunches private brand, reimagines store layout.
July 01, 2009
Mothers' personality traits impacts their decisions on proper nourishm...
July 01, 2009
Cosmetics sales reach $4.16 B in 2008-09.
July 01, 2009
Why women blog and what they read.
July 01, 2009
Women prioritize luxury spending.
July 01, 2009
Challenges for immigrant women.
July 01, 2009
Harlequin leads the way as the role of women bloggers and the Internet...
July 01, 2009
Moms expert Maria Bailey on how moms differ from other women and who t...
July 01, 2009
Fast fact: women's online habits.
July 01, 2009
Sex sells to women, too.
July 01, 2009
VeggieTales to spotlight girls.
July 01, 2009
Online postings really influence older women.
July 01, 2009
Genders differ on when to start money talk.
July 01, 2009
Conference calendar.
July 01, 2009
Mom bloggers vs. the FTC.
June 01, 2009
Moms: Grocery spending will rebound first.
June 01, 2009
Even when feeling successful in careers, women still need additional c...
June 01, 2009
Hispanic women are big spenders.
June 01, 2009
Ideal recipe contains four ingredients.
June 01, 2009
News reports don't impact money matters.
June 01, 2009
Initiative forms to reform schools.
June 01, 2009
Going to the chapel: brides scale back on guests, alcohol, but refuse ...
June 01, 2009
A closer look at what is--and isn't--going into grocery shopping carts...
May 01, 2009
Advertising and promotion tie-ins.
May 01, 2009
Around EPM.
May 01, 2009
Going green earns stamp of approval.
May 01, 2009
U.S. men and women spend to look good.
May 01, 2009
Women's tax refunds will pay down debt rather than spruce up wardrobes...
May 01, 2009
Britney Spears promotes Candie's.
April 01, 2009
Around EPM.
April 01, 2009
Women want luxury, but at reasonable prices.
April 01, 2009
Women most likely to cut back on dining out.
April 01, 2009
Health/Beauty.
April 01, 2009
Rachael Ray mag analyzes food carts.
April 01, 2009
Conference calendar.
April 01, 2009
Moms say advertisers need to do a better job.
April 01, 2009
Research finds effective marketing plans factor in parents' personalit...
April 01, 2009
Around EPM.
March 01, 2009
Moms are online more than their children.
March 01, 2009
Weight loss programs ramp up marketing, but carve unique messages to a...
March 01, 2009
NBC unites powerful women.
March 01, 2009
Costanza alert: it's hygiene, not looks.
March 01, 2009
Conference calendar.
March 01, 2009
Women business owners optimistic for 2009.
February 01, 2009
Women waste six hours of their work day.
February 01, 2009
Ethically challenged.
February 01, 2009
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