Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

LEADER: Presentation is the lifeblood of CSR.(Corporate social respons...
September 24, 2009

PERSONAL CARE: Dove extends men's range to win post-Lynx market share.
September 24, 2009

FMCG: Coca-Cola to focus efforts on digital marketing.
September 24, 2009

ALCOHOL: Absolut spells out its new direction for vodka brand.(Brief a...
September 24, 2009

CHARITIES: Women's fitness body plans first national consumer push.(Wo...
September 24, 2009

DIGITAL: Yahoo! unveils $100m drive to promote new open platform.
September 24, 2009

PERSONAL CARE: KoS to back TV campaign with Spotify playlist deal.(Bri...
September 24, 2009

RETAIL: HMV appoints agency to form customer care programme.(Brief art...
September 24, 2009

ADVERTISING STANDARDS: HSE to challenge ban on asbestos campaign ads.(...
September 24, 2009

RETIAL: Web-only gadget store unveils first brand ads.(Brief article)
September 24, 2009

APPOINTMENT: Marketing chief handed Beam brands responsibility.
September 24, 2009

ANALYSIS: Adventurous spirit takes wraps off a populist manifesto.
September 24, 2009

RETAIL: Starbucks in the community stores to have local flavour.
September 24, 2009

TELEVISION: Move to end ban on product placement divides opinion.(Brie...
September 24, 2009

MAGAZINES: Grazia to push 'George at Asda' man's new venture.(Brief ar...
September 24, 2009

RADIO: Radio sector unveils new company to advance DAB.(Brief article)
September 24, 2009

NEWSPAPERS: Indy raids the Standard for new director of commercial.(Br...
September 24, 2009

SPONSORSHIP: Insurer Amlin to sponsor rugby union's European cup.(Brie...
September 24, 2009

LETTER: In-house CRM may not be as good as it looks.(Letter to the edi...
September 24, 2009

LETTER: Embrace brands on TV.(Letter to the editor)
September 24, 2009

LETTER: Cash4Gold is right to go direct, but integrated is always best...
September 24, 2009

BEST OF THE BLOGS: Ruth Mortimer on The Marketing Code.
September 24, 2009

LETTER: Start sampling the sample.(Letter to the editor)
September 24, 2009

CSR: Cherry-picked from the virtual world to be a cause for good.
September 24, 2009

CSR: CASE STUDY - CILLIT BANG.
September 24, 2009

TRAVEL MARKETING: Shaping the destination.
September 24, 2009

TRAVEL MARKETING: CASE STUDY - Ibiza.
September 24, 2009

PROMISE INDEX: Delivering on brand promise now 'the norm'.
September 24, 2009

PROMISE INDEX: THE FRONTLINE.
September 24, 2009

AGENCY ISSUES: Pitching process can benefit from little more openness....
September 24, 2009

CORPORATE GIFTS: Brand values all present and correct.
September 24, 2009

CORPORATE GIFTS: CASE STUDY - Red letter days/punch taverns.
September 24, 2009

LAST WORD: The Secret Marketer - 24.09.09.(Viewpoint essay)
September 24, 2009

POLITICS OF MARKETING: Why commercial TV has no more shots in locker.
September 24, 2009

MEDIA: After the truce of the downturn begins the battle for advantage...
September 24, 2009

BUSINESS: Economic change has no respect for tradition.
September 24, 2009

CSR: VIEWPOINT - The future of CSR.(Viewpoint essay)
September 24, 2009

BEST OF THE BLOGS: Stuart Smith on F1 'Crashgate'.
September 24, 2009

LETTER: Independent regulator is just what DM needs.(Letter to the edi...
September 18, 2009

LETTER: Online doesn't stand up as standalone channel.(Letter to the e...
September 18, 2009

LETTER: Why digital cannot be measured in isolation.(Letter to the edi...
September 18, 2009

LETTER: Chiefs are just passing the buck to complaints.(Letter to the ...
September 18, 2009

LETTER: The PM understands the value of good PR.(Letter to the editor)
September 18, 2009

Digitas wins #10m Nissan Euro digital ad account.
September 18, 2009

IN BRIEF: Online ad deal to be investigated by European regulators.(Br...
September 18, 2009

IN BRIEF: Paul Allen hunting for media investments in Europe.(Brief ar...
September 18, 2009

IN BRIEF: Shareholders vote to accept bid.(Brief article)
September 18, 2009

Aegon's marketing spend to hit #10m.
September 18, 2009

Publicis Groupe switches Cadbury business to SSF.
September 18, 2009

Inbev opens Beck's Vier bars at the 02.(Brief article)
September 18, 2009

IN BRIEF: Hank Greenburg appeals to US government.(Brief article)
September 18, 2009

IN BRIEF: Inbev put prices up.(InBev UK Ltd.)(Brief article)
September 18, 2009

IN BRIEF: Tesco launches prices assault on Argos.(Brief article)
September 18, 2009

IN BRIEF: Barclays in discussion with Lehman Brothers.(Brief article)
September 18, 2009

Kuoni in talks to offer luxury experiences to beat crunch.(Kuoni Trave...
September 18, 2009

Hamleys appoints marketing head after exit of director.(Brief article)
September 18, 2009

Analysis: Will pattern of buying value groceries be short-lived?
September 18, 2009

Children's charity NCH runs ads to push rebrand.(National Children's H...
September 18, 2009

GPS technology company appoints UK launch senior.(Global Positioning S...
September 18, 2009

Phones4U enters agency talks over #7m ad account.(advertising)(Brief a...
September 18, 2009

Credit crunch thwarts Pickfords ad pitch.(advertising)(Brief article)
September 18, 2009

Rapp Collins Worldwide rebrands as Rapp.(Brief article)
September 18, 2009

IN BRIEF: Directgov shortlist.(Brief article)
September 18, 2009

IN BRIEF: Mustoes in discussions with Geronimo.(Geronimo Marketing and...
September 18, 2009

IN BRIEF: Lowe redundancies.(Lowe Worldwide)(Brief article)
September 18, 2009

IN BRIEF: Bacardi ad assignments.(advertising)(Brief article)
September 18, 2009

NY stock exchange hunts agency for global business.(New York Stock Exc...
September 18, 2009

Leagas Delaney wins law firm task.(Brief article)
September 18, 2009

New campaign: Orange RockCorps celebrates success.(Brief article)
September 18, 2009

IN BRIEF: ITV rebranding customer relations department.(Brief article)
September 18, 2009

INTEGRATED MARKETING: Life in the fast lane.(Lenovo EMEA)
September 18, 2009

INTEGRATED MARKETING: One message, many media.
September 18, 2009

DEMOGRAPHICS: New age brings fresh demands.
September 18, 2009

BARCLAYCARD: Change on the cards.(Company overview)
September 18, 2009

Google's impact so far is only the tip of an immense iceberg.
September 18, 2009

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