Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

MEDIA: BBC director of marketing pledges more transparency.(British Br...
July 30, 2009

AUTOMOTIVE: Castrol uses football stars for World Cup initiative.(Cast...
July 30, 2009

NEW CAMPAIGN: Bruce Grobbelaar gets behind bookmaker's offering.(Brief...
July 30, 2009

DIRECT MARKETING: UK Mail offers 'promotional postcards' via a compute...
July 30, 2009

FOOD: Chinese food giant hunts agency for UK venture.
July 30, 2009

PUBLIC HEALTH: Government response to swine flu not good enough.(Brief...
July 30, 2009

LEISURE: PartyGaming hires Robinson from 888 as top marketer goes.(Joh...
July 30, 2009

MEDIA: Mirror and Times owners recruit senior marketers.(Trinity Mirro...
July 30, 2009

FINANCIAL SERVICES: Insurer takes on England cricket team sponsorship.
July 30, 2009

BRAND ASSOCIATION: Naked and NVA to match sports stars with brands.(Na...
July 30, 2009

LETTER: The internet has rubbed our facebooks in our ignorance.(Letter...
July 30, 2009

PRODUCT CLAIMS: BRAND POISONS - and their remedy - Digital marketers.
July 30, 2009

MARKETING MODELS: Brand leaders able to justify large budgets.
July 30, 2009

PROMOTIONAL MERCHANDISE: Turning old favourites into modern classics.
July 30, 2009

LAST WORD: The Secret Marketer.(Viewpoint essay)
July 30, 2009

PRODUCT CLAIMS: BRAND POISONS - and their remedy - Food and drink.
July 30, 2009

LETTER: Soft targets hit back.(Letter to the editor)
July 30, 2009

TELECOMS: Orange offers music service with pay as you go deals.(Channe...
July 30, 2009

LOYALTY: Boots overhauls loyalty card for co-branded campaigns.(Boots ...
July 30, 2009

APPOINTMENT: ASA Council recruits former Argos marketing director.(Adv...
July 30, 2009

GOVERNMENT: Change4Life campaign set to reach convenience stores.(Brie...
July 30, 2009

RETAIL: Tesco price comparison claims are misleading.(Brief article)
July 30, 2009

GOVERNMENT: Festival-goers get luminous condoms and wet wipes.(Brief a...
July 30, 2009

DIRECT MARKETING: Royal Mail cut 'is pricing competitors out of market...
July 30, 2009

ALCOHOL: BrewDog's 18.2% beer is condemned by charity.(Brief article)
July 30, 2009

AGENCIES: COI's move to single supplier framework receives support.(Ce...
July 30, 2009

POLITICS OF MARKETING: Apple's un-PC habits defy our expectations.
July 30, 2009

LETTER: Free book offer is a marketing masterstroke.(Letter to the edi...
July 30, 2009

MARKETING MODELS: The Frontline.
July 30, 2009

DATA QUALITY: Knowledge is only power if squeaky clean.
July 30, 2009

DATA QUALITY: CASE STUDY - Ladbrokes.(Ladbroke Group PLC)(Brief articl...
July 30, 2009

PROMOTIONAL MERCHANDISE: CASE STUDY - Johnnie Walker.(Brief article)
July 30, 2009

BEST OF THE BLOGS: Stuart Smith on Sprite and oral sex.(Brief article)
July 30, 2009

DITIGAL: Better targeting lies in the public's interests.(behavioural ...
July 30, 2009

LAST WORD: The Secret Marketer.(Column)
July 23, 2009

DIRECT MARKETING: VIEWPOINT.(free workshop on green marketing)(Brief a...
July 23, 2009

DIRECT MARKETING: THE FACTS.(Brief article)
July 23, 2009

DIRECT MARKETING: Environmental awareness is now standard.
July 23, 2009

NECTAR: Nectar shows host of golden opportunities.
July 23, 2009

ASIA: THE FRONTLINE.
July 23, 2009

ASIA: Brand tribes keep guard on Asian markets.
July 23, 2009

LUXURY BRANDS: CASE STUDY - Luxury cars - the 18 laws in practice.
July 23, 2009

LUXURY BRANDS: 18 laws of anti-marketing explained.
July 23, 2009

LUXURY BRANDS: CASE STUDY - BURBERRY.(Burberry Group PLC)
July 23, 2009

LUXURY BRANDS: Keep the dream alive by maintaining exclusivity.
July 23, 2009

LETTER: Trust is what separates the super from the ordinary.(Letter to...
July 23, 2009

LETTER: Share the task of category management with retailers.(Letter t...
July 23, 2009

LETTER: A digital skills gap.(Letter to the editor)
July 23, 2009

BEST OF THE BLOGS: Ruth Mortimer on the nostalgia trend.
July 23, 2009

SUPERMARKETS: Essentials range helps Waitrose eclipse M&S.(Marks and S...
July 23, 2009

RETAIL: BRC urges action to reverse rapid decline of high street.(Brit...
July 23, 2009

LEISURE: Hornby set to unveil 2012 Olympics toys and souvenirs.(Hornby...
July 23, 2009

ALCOHOL: Heavyweight campaign to tackle UK's booze culture.
July 23, 2009

PUBLIC SPENDING: Tories pledge to cut record spending on advertising.(...
July 23, 2009

AD STANDARDS: ASA bans two baby milk ads over false health claims.(Adv...
July 23, 2009

NEW CAMPAIGN: Drink makes physical mark.(Robinsons Fruit Shoot signed ...
July 23, 2009

HEALTH: Advice line will spread key swine flu information.(Brief artic...
July 23, 2009

LEADER: Specialist content is way forward online.(organizations chargi...
July 23, 2009

SPONSORSHIP: Samsung asks Imagination to leverage Olympics deal.(Brief...
July 23, 2009

ADVERTISING: Garry Lace agency start-up lands Thomas Cook business.(Br...
July 23, 2009

SPONSORSHIP: Barclaycard unveils site to exploit music tie-ups.(Brief ...
July 23, 2009

TRAVEL: Coke to show travel updates on Piccadilly Circus sign.(Brief a...
July 23, 2009

TELEVISION: Children's TV channel puts faith in traditional ad slots.(...
July 23, 2009

PRINT: Free weekly magazine for women will plug gap.(Brief article)
July 23, 2009

RADIO: Jazz FM signs sponsorship deal with US spirits brand.(Brief art...
July 23, 2009

POLITICS OF MARKETING: Contradictions sure to undermine BBC brand.
July 23, 2009

BRANDS: Never choose a book by its author cover-up.(Viewpoint essay)
July 23, 2009

FINANCIAL: Barclays hands Emmet Burns reins to UK retail marketing.(Br...
July 16, 2009

APPOINTMENT: Vue cinema group names first head of marketing.
July 16, 2009

PERSONAL CLAIMS: Claims Direct TV campaign will promote rebranding.
July 16, 2009

THRIFT: Marketers support sustainable solutions.(Brief article)
July 16, 2009

AUTOMOTIVE: Marketing director returns to Toyota GB from Europe.(Brief...
July 16, 2009

ANALYSIS: O2 banking on trusted brand status.
July 16, 2009

ELECTRONICS: Panasonic picks brandRapport to maximise 2012 investment....
July 16, 2009

NEW CAMPAIGN: Prize is right for top-ups.(Brief article)
July 16, 2009

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