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Marketing Week
Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.
Total result: 149 articles |
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PR: Why marketers must build better relationships with PR.
June 25, 2009
WEB COMMENT: Simon Clift column.
June 25, 2009
LEADER: Watch this space to keep track of changes.(Viewpoint essay)
June 25, 2009
LETTER: Simon says... how to best use affiliates.(Letter to the editor...
June 25, 2009
MEDIA: Marketers downgrade TV packages to save costs.(Brief article)
June 25, 2009
LEGAL RULING: L'Oreal wins legal victory against perfume copycats.(L'O...
June 25, 2009
CONSUMER GOODS: KOS unveils scheme to raise #5m marketing 'war chest'.
June 25, 2009
CONSUMER TRENDS: Upward trend in consumer confidence buoys market.(Bri...
June 25, 2009
MARKET RESEARCH: Sainsbury's and Morrisons outstrip budget retailers.(...
June 25, 2009
SUSTAINABILITY: Energy Trust seeks wider reach with web refresh.(Brief...
June 25, 2009
MOBILE: ASA outlaws finance firm's misleading ad campaign.(Advertising...
June 25, 2009
MARKET RESEARCH: Sky closer to viewers with News Panel revamp.(Brief a...
June 25, 2009
BRANDS: Senior executives tip Britain as world leader of brands.
June 25, 2009
ALCOHOL: BRC defends alcohol ads as health bodies warn of crisis.(Brit...
June 25, 2009
RETAIL: Co-op plans campaign to plug four key activities.(Brief articl...
June 25, 2009
MEDIA: Rebekah Wade to take CEO hotseat at News International.
June 25, 2009
LAST WORD: The Secret Marketer.(Viewpoint essay)
June 25, 2009
EMAIL MARKETING - CASE STUDY: Paramount Restaurant Group.(Brief articl...
June 25, 2009
EMAIL MARKETING: Personal touch sends out the right message.
June 25, 2009
BRITISH BRANDS - CASE STUDY: Marlboro.
June 25, 2009
BRITISH BRANDS - CASE STUDY: Thomson Reuters.
June 25, 2009
BRITISH BRANDS - CASE STUDY: HSBC.
June 25, 2009
BRITISH BRANDS: Britain's line-up of flagship brands.
June 25, 2009
WEB COMMENT: What's in a name?
June 25, 2009
LETTER: Online impersonators could seriously hurt your business.(Lette...
June 25, 2009
BRITISH BRANDS - CASE STUDY: PricewaterhouseCoopers.
June 25, 2009
WTA: Women's tennis seeks advantage from glamour spin.(Women's Tennis ...
June 25, 2009
LETTER: Help us help you get your emails across.(Letter to the editor)
June 25, 2009
AUTOMOTIVES: IN'n'OUT inks agency deal in bid to drive UK expansion.(c...
June 25, 2009
TV: ESPN to build brand presence in UK after football rights buy.(Seta...
June 25, 2009
NOT FOR PROFIT: Fundraising start-up aims to tap into boom in CSR.(Bri...
June 25, 2009
If the industry can't regulate itself, then the government will step i...
June 25, 2009
WEB COMMENT: Dixons got it right.
June 25, 2009
CRUNCHONOMICS: Consumers are slowly learning how to cope.
June 25, 2009
CRUNCHONOMICS: The frontline.
June 25, 2009
CRUNCHONOMICS: How things have changed for groups in past three months...
June 25, 2009
SALES PROMOTION: Ebay pledges to crack down on fraudulent voucher sale...
June 18, 2009
ADVERTISING: ASA defends Diet Coke's 'fantasy' take on Duffy ad.
June 18, 2009
FAST FOOD: BK unveils tie-up with blockbuster Transformers.
June 18, 2009
FOOD: Subway boosts its marketing team ahead of expansion plan.(Brief ...
June 18, 2009
Britannia highlights rewards on offer to existing members.(Brief artic...
June 18, 2009
ALCOHOL: Chivas Regal follows web trend set by whisky rivals.(Brief ar...
June 18, 2009
NOT FOR PROFIT: National Trust to attract stay-at-home holidaymakers.(...
June 18, 2009
RADIO: Global Radio makes Pearman its group marketing director.(Brief ...
June 18, 2009
PROGRAMMING: Ogilvy hunts partner for TV show marking moon landing.(Og...
June 18, 2009
BRANDS: Pizza Hut's reheating of stale rebranding ideas fools nobody.
June 18, 2009
BEST OF THE BLOGS: Stuart Smith on P&G's Alan Lafley.
June 18, 2009
LETTER: Link the brand, the activity and the prize.(Letter to the edit...
June 18, 2009
LETTER: Are we just saying bogof to loyalty?(Letter to the editor)
June 18, 2009
WEB COMMENT: Burger King's Flame.
June 18, 2009
BEST OF THE BLOGS: Ruth Mortimer on Microsoft's Bing.(Brief article)
June 18, 2009
CLUSTERS: How to manufacture great marketing DNA.
June 18, 2009
CLUSTERS: The outliers.
June 18, 2009
RADIO ADVERTISING: Ofcom moots relaxation of on-air brand promotions.(...
June 18, 2009
GLOBAL MARKETING: Era of digital information redefining brand identity...
June 18, 2009
CLUSTERS: Where's the next great cluster to be found?
June 18, 2009
HIGHLAND SPRING: A natural thirst for first place.
June 18, 2009
HIGHLAND SPRING: The state of the plain water market.(Brief article)
June 18, 2009
HIGHLAND SPRING: Competitive marketing for water brands.(Brief article...
June 18, 2009
ANALYSIS: EXPERT EYE.(Editorial)(Brief article)
June 18, 2009
LEADER: Broadband for all falls far short on capacity.
June 18, 2009
RETAIL: Sainsbury's green store a 'precedent' in convenience.(Brief ar...
June 18, 2009
DIGITAL: 'Recession will boost online ad spend by 5%'.(Brief article)(...
June 18, 2009
ADVERTISING REVIEW: ASA braced for protests by pro-life activists.(Adv...
June 18, 2009
SPENDING PATTERNS: The frontline.
June 18, 2009
LAST WORD: The Secret Marketer: 18.06.09.(Viewpoint essay)
June 18, 2009
SPENDING PATTERNS: Prudence rises from the ashes of credit boom.
June 18, 2009
SPONSORSHIP: Marketers split over Aon's Man United deal.(Brief article...
June 18, 2009
TRAVEL & LEISURE: Premier Inn unveils Lenny Henry in movie spoof ads.(...
June 18, 2009
ANALYSIS: Now anyone can get paid to work as a travel writer.(Moneysup...
June 18, 2009
Digital Britain vision 'fails to keep pace with technology'.(Universal...
June 18, 2009
LAST WORD: Secret Marketer.(Editorial)
June 11, 2009
The IDM Business Performance Awards 2009.(Data Quality Management Grou...
June 11, 2009
GIFT VOUCHERS: CASE STUDY - B&Q.
June 11, 2009
MEDIA MULTITASKERS: The frontline.
June 11, 2009
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