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Marketing Week
Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.
Total result: 138 articles |
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SPACE AGE MARKETING: Space age marketing.
May 28, 2009
LETTER: Increasing customer value.(Letter to the editor)
May 28, 2009
LETTER: Car scrappage.(Letter to the editor)
May 28, 2009
LETTER: DM is the pioneering sector of these recessionary times.(Lette...
May 28, 2009
LETTER: Sainsbury's lead role.(Letter to the editor)
May 28, 2009
LETTER: Who really benefits from your vouchers?(Letter to the editor)
May 28, 2009
LETTER: Brands with social skills.(Letter to the editor)
May 28, 2009
COMMERCIAL STRATEGY: Watts behind growth at Durex and Scholl?
May 28, 2009
ANALYSIS: Value exchange deals put brands among the stars.
May 28, 2009
LEADER: Don't let the flaws hold you back from frontiers.
May 28, 2009
POSTAL SERVICE: TNT Post restructure hands marketing chief more power....
May 28, 2009
MATTEL: Barbie doll undergoes 'fashion icon' makeover.(Brief article)
May 28, 2009
PUBLISHING: NatMags will axe marketing roles in bid to reduce costs.(N...
May 28, 2009
APPOINTMENT: Fujitsu appoints marketing director of government arm.(Fu...
May 28, 2009
WHITE RIBBON ALLIANCE: Karmarama is handed safe childbirth task.(The W...
May 28, 2009
NEW CAMPAIGN: Flintoff and Botham push Ashes tests.(Brief article)
May 28, 2009
WHISKY: Glenfiddich sets sights on a younger target market.(Glenfiddic...
May 28, 2009
ENERGY: Npower drops cricket stars to 'reflect mood' of recession.(Bea...
May 28, 2009
SENSIBLE DRINKING DRIVE: Marketers turned off by health warnings.(Surv...
May 28, 2009
HIGH STREET RETAIL: Consumers now demand year-round discounting.(Surve...
May 28, 2009
Thandie Newton spearheads Martini's repositioning drive.(Brief article...
May 28, 2009
Fox's Biscuits plans digital push for Vinnie the Panda.(vinniesays.com...
May 28, 2009
VOLUNTEERING: Orange to expand gigs for charity work scheme.(RockCorps...
May 28, 2009
Campaign bids to raise literacy rates in families.(Henley Media Group)...
May 28, 2009
BROADCASTING: 'TV sales house mergers will encourage short-term deals'...
May 28, 2009
RADIO: Global Radio hunts sponsor for revamped Big Top 40.(Brief artic...
May 28, 2009
NEWSPAPERS: Associated News plans overhaul for Metro online.(Associate...
May 28, 2009
DIRECTORIES: Thomson Local in effort to lure more advertisers.(Brief a...
May 28, 2009
Even crown princes are chasing a little bit of Google's gold dust.(Goo...
May 28, 2009
LETTER: Teen commandments.(Letter to the editor)
May 28, 2009
SPACE AGE MARKETING: TRENDS.
May 28, 2009
TRENDS INNOVATION: The frontline.(Viewpoint essay)
May 28, 2009
ONLINE RETAIL: This time it's very personal.
May 28, 2009
LAST WORD: The Secret Marketer.(Museum of Brands, Packaging and Advert...
May 28, 2009
TRENDS INNOVATION: Create element of excitement.(Survey)
May 28, 2009
SPACE AGE MARKETING: To boldly go.
May 28, 2009
MARKETING: Judge tests Jury's appeal in court of public opinion.
May 28, 2009
Etailers stand at the forefront of change.
May 21, 2009
CIM aims to help marketers strengthen their influence.(Chartered Insti...
May 21, 2009
FINANCIAL SERVICES: M&S Money to target disgruntled savers.(Brief arti...
May 21, 2009
CAR SALES :Car industry sees benefit of scrappage initiative.(Brief ar...
May 21, 2009
Alcohol industry defends role of supermarket promotions.
May 21, 2009
NEW CAMPAIGN: Feel Good to target TV ad at students.(Brief article)
May 21, 2009
'M&S should return to core values' after profits tumble.(Financial rep...
May 21, 2009
Watchdog clears TV ad for oven cleaner of being sexist.(Brief article)
May 21, 2009
CFO steps up to become i-Level Group chief exec.(I-Level Group)(Brief ...
May 21, 2009
ANALYSIS: Can brands strike home with public health messages?
May 21, 2009
Merged fund manager picks Libertine for rebrand task.(Henderson New St...
May 21, 2009
Stagecoach to offer free ad space for teen advice push.(Stagecoach Gro...
May 21, 2009
Targeted online advertising casts the shadow of privacy concerns.
May 21, 2009
LETTER: Sustainability is forever.(Letter to the editor)
May 21, 2009
LETTER: Tailor travel promotions to boost profits.(Letter to the edito...
May 21, 2009
LETTER: Beware of overload.(Letter to the editor)
May 21, 2009
LETTER: Your best communication assets are your own people.(Letter to ...
May 21, 2009
BEST OF THE BLOGS: Ruth Mortimer on Pfizer.
May 21, 2009
POLITICS OF MARKETING: Justin king, heir apparent to UK retail crown.(...
May 21, 2009
ETAIL 3.0: Etail 3.0 takes customer service to the next level.(Company...
May 21, 2009
ETAIL 3.0: VIEWPOINT - Nick Robertson Chief executive, ASOS.(As seen o...
May 21, 2009
YOUTH RESEARCH: The teen commandments.
May 21, 2009
YOUTH RESEARCH: The frontline.
May 21, 2009
AVON: Avon calling for a new generation.
May 21, 2009
DIRECT MARKETING: CASE STUDY - CONFUSED.COM.(Brief article)
May 21, 2009
Brands turn deaf ear to concerns of consumers.(Brief article)
May 21, 2009
Meat trade body ditches TV for press and digital activity.(Brief artic...
May 21, 2009
ETAIL 3.0: STRATEGY.(Brief article)
May 21, 2009
Morrisons to publish online edition of in-store magazine.(Brief articl...
May 21, 2009
Imagine Fashion sets its sights on luxury goods.(Brief article)
May 21, 2009
MPG wins Nationwide brands media accounts.(Nationwide Building Society...
May 21, 2009
LAST WORD: The Secret Marketer.(Viewpoint essay)
May 21, 2009
DIRECT MARKETING: Survival of the fittest.
May 21, 2009
TV makeover show agrees deals for first live event.(Brief article)
May 21, 2009
Consultancy launches to target 'crucial' over-60s sector.(Sagacity)(Br...
May 21, 2009
Cravendale cleared of racism by watchdog.
May 14, 2009
Sony uses Hay festival to push digital reading device.
May 14, 2009
S&N adds to agency roster to combat dip in beer sales.(Brief article)
May 14, 2009
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