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Marketing Week
Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.
Total result: 178 articles |
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Gyro merges with HSR and eyes further expansion.(Brief article)
April 30, 2009
Pork industry ready to offer reassurance over swine flu.(Brief article...
April 30, 2009
Innocent calls agency pitch to halt falling sales.
April 30, 2009
BBC Radio and commercial sector create digital venture.(Brief article)
April 30, 2009
LETTER: Next-generation Clubcard.(Letter to the editor)
April 30, 2009
LETTER: Innocent will get expansion but lose equity.(Letter to the edi...
April 30, 2009
LEADER: Learn to behave like your best customers.
April 30, 2009
ASA to step up scrutiny of ads with price claims.(Advertising Standard...
April 30, 2009
NEW CAMPAIGN: Robinsons to target mums and children.(Britvic Soft Drin...
April 30, 2009
Retail giant's mobile plan gains seal of approval.(Brief article)
April 30, 2009
LETTER: Era of data is with us.(Letter to the editor)
April 30, 2009
LETTER: Quality is quintessential.(Letter to the editor)
April 30, 2009
MUSIC MARKETING: The deals.(Brief article)
April 30, 2009
BUDGET BREAKDOWN: Vital statistics.(Brief article)
April 30, 2009
SOCIAL MEDIA: Leaders of the revolution in social media.
April 30, 2009
SAVE THE CHILDREN: Appealing to people's emotions.(Save the Children )
April 30, 2009
SAVE THE CHILDREN: In the news.(Brief article)
April 30, 2009
CORPORATE HOSPITALITY: Entertainment must deliver a good return.
April 30, 2009
CORPORATE HOSPITALITY: Trends.(Brief article)
April 30, 2009
LAST WORD: The Secret Marketer.(Viewpoint essay)
April 30, 2009
SAVE THE CHILDREN: Marketing.(Brief article)
April 30, 2009
McCann Erickson clinches #10m 'in kind' Olympic task.(McCann-Erickson ...
April 30, 2009
'Change4Life at risk of failing': public health expert.(Brief article)
April 30, 2009
Standard Life appoints group head of digital.(Kevin O'Shaughnessy )(Br...
April 30, 2009
ANALYSIS: The man in black to walk the line again as a marketing icon.
April 30, 2009
Dead celebrities in advertising.(Brief article)
April 30, 2009
Npower tackles retention with rewards scheme.(Brief article)
April 30, 2009
ITV needs a change agent more than a stardust sprinkler.
April 30, 2009
LETTER: The myth of loyalty.(Letter to the editor)
April 30, 2009
LETTER: Innovate loyalty schemes.(Letter to the editor)
April 30, 2009
MUSIC MARKETING: Musical swap shop.
April 30, 2009
MUSIC MARKETING: CASE STUDY - Bacardi & Groove Armada.(Bacardi and Com...
April 30, 2009
BUDGET BREAKDOWN: First steps on a long and winding road to recovery.
April 30, 2009
BUDGET BREAKDOWN: The figures.(Brief article)
April 30, 2009
SOCIAL MEDIA: The frontline.(Brief article)
April 30, 2009
CORPORATE HOSPITALITY: CASE STUDY - Emirates.(corporate hospitality )(...
April 30, 2009
Tussauds picks ex-Atari boss to head marketing.(Madame Tussauds UK has...
April 30, 2009
Grade's replacement must focus on ITV's core business.(Brief article)
April 30, 2009
McDonald's to push football credentials on Absolute Radio.(Brief artic...
April 30, 2009
LETTER: Pharmas should take their lead from GSK's Alli strategy.(Lette...
April 30, 2009
Adam and Jane promote home line to mobile offer.(BT Group PLC)(Brief a...
April 30, 2009
POLITICS OF MARKETING: Car giants in search of a few small comforts.
April 30, 2009
Watchdog bans Morrisons ads over British farms claim.(Brief article)
April 30, 2009
Auto sector blasts delay to 'green car' subsidy.(Brief article)
April 23, 2009
Teletext boss takes on new role at BBC marketing.(marketer Ash Makkar ...
April 23, 2009
T-Mobile shuffles marketing department for CRM focus.(customer relatio...
April 23, 2009
NEW CAMPAIGN: 888.Ladies.com unveils bingo campaign.(Brief article)
April 23, 2009
Marketing recruitment to pick up in quarter two.(Brief article)
April 23, 2009
Consumers cut back on water brand consumption.(Brief article)
April 23, 2009
CIM to offer advice on combating the recession.(Chartered Institute of...
April 23, 2009
'Dead rat' ad receives watchdog's approval.(Pfizer Corp.)(Brief articl...
April 23, 2009
Marketing director in place at Chessington theme park.
April 23, 2009
TNT Post and DMA agree environmental best practice.(Direct Marketing A...
April 23, 2009
ANALYSIS: Building a brand rather than just launching a pill.(GlaxoSmi...
April 23, 2009
Hubert awards Carat LoveIt! planning and buying work.(Brief article)
April 23, 2009
The Rio Ferdinand brand will protect #5.(Made Up Media)(Brief article)
April 23, 2009
Blighty signs tourist board marketing partnerships.(VisitEngland and N...
April 23, 2009
Giant tins to promote Whale Wars show in train stations.
April 23, 2009
Independent launches 'New Good Life' guides.(Brief article)
April 23, 2009
LETTER: MPs missing social media opportunities.(Letter to the editor)
April 23, 2009
LETTER: Insight is invaluable.(Letter to the editor)
April 23, 2009
Behavioural targeting gets caught in snipers' crosswires.
April 23, 2009
PROFILE: Q&A - Explain your role.(Interview)
April 23, 2009
CRUNCHONOMICS: Understanding consumers in the recession.
April 23, 2009
SPOTIFY: Free online music finds its stream.
April 23, 2009
LEADER: A new MW for this new age of marketing.(MarketingWeek.co.uk )
April 23, 2009
Tesco unveils plan for next generation of loyalty card.(Tesco Stores L...
April 23, 2009
STRATEGY: Lessons to be learned from Glenn's vision at Birds Eye.(View...
April 23, 2009
LETTER: Initiatives that support a brand beat discounting.(Letter to t...
April 23, 2009
PROFILE: The soaps, the glory and the universal truths in marketing.(S...
April 23, 2009
ZURICH INSURANCE: Insurer puts premium on marketing culture.
April 23, 2009
AFFILITATE MARKETING: A partnership to vouch for online success.
April 23, 2009
LAST WORD: The Secret Marketer.(Viewpoint essay)
April 23, 2009
Unilever signs Sure Men as Sky Sports sponsor.(Brief article)
April 16, 2009
Diet Coke teams up with Company for promotional magazine section.
April 16, 2009
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