Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

Microsoft picks marketing boss for new consumer unit.
March 26, 2009

Standard Life hires head of marketing.
March 26, 2009

New campaign: Charities set sights on legacies.
March 26, 2009

LETTER: Push marketing still has a role to play.(Letter to the editor)
March 26, 2009

LETTER: Listen to customers and stay true to values.(Letter to the edi...
March 26, 2009

TRUSTED BRANDS SURVEY: CASE STUDY - Barclaycard.
March 26, 2009

TRUSTED BRANDS SURVEY: CASE STUDY - Nationwide.
March 26, 2009

CASE STUDY: PruHealth and Platform-A.(Brief article)
March 26, 2009

Why regulation is the modern day equivalent of a trip to the gallows.
March 26, 2009

Row brewing over use of Change4Life sub-brands.
March 26, 2009

Ford to shift marketing focus from new models to the brand.(Ford Motor...
March 26, 2009

ASA orders Muller to pull misleading ad campaign.(Advertising Standard...
March 26, 2009

UK marketing head leaves Prudential for Saga role.(appointment of Ali ...
March 26, 2009

Supermarket own-brand products fail to shine in Trusted Brands poll.(S...
March 26, 2009

Consumer confidence grows in quarter one.(Survey)(Brief article)
March 26, 2009

Commons committee seeks end of 'greenwash'.(United Kingdom. Parliament...
March 26, 2009

Lowe London wins pitch for European election brief.(Scholz and Friends...
March 26, 2009

RKCR/Y&R unveils ads for #2m Only in London push.(Rainey Kelly Campbel...
March 26, 2009

Iris wins Champions League Final fixture.(Union of European Football A...
March 26, 2009

LETTER: Personal touch helps to encourage loyalty.(Letter to the edito...
March 26, 2009

LETTER: TV advertisers have support of viewers.(Letter to the editor)
March 26, 2009

LETTER: Brand bridging pays off in supermarkets.(Letter to the editor)
March 26, 2009

TRUSTED BRANDS SURVEY: Britain's most trusted brands.(Tesco PLC)(Briti...
March 26, 2009

TRUSTED BRANDS SURVEY: CASE STUDY - Cadbury.
March 26, 2009

Measuring 'effectiveness' depends on what it is you are looking for.
March 26, 2009

CONTENT: Up close and personal.
March 26, 2009

CASE STUDY: Starwood Hotels and LBi.(Starwood Hotels and Resorts World...
March 26, 2009

Future gives T3 technology title cover-to-cover revamp.(Brief article)
March 26, 2009

How to drive sales from the front line.
March 26, 2009

LETTER: Trust crucial for a good relationship.(Letter to the editor)
March 26, 2009

CONSUMER CHOICES: In the shopper's mind.
March 26, 2009

MORRISONS: Triumph at the tills?
March 26, 2009

New campaign: Stagecoach promotes its buses.(Story)(Brief article)
March 26, 2009

UKTV replaces style and garden channels with Home and Really.(UKTV Int...
March 26, 2009

The Lady undergoes full-colour makeover.(Brief article)
March 26, 2009

ITV signs as Special Olympics partner.(Special Olympics GB National Su...
March 26, 2009

Microsoft builds team to deliver revival of consumer operations.(chief...
March 26, 2009

Limited by the explosion of choice and personalisation.(Viewpoint essa...
March 26, 2009

Why virals can give brands more bang.(Radio 4's Today programme )
March 26, 2009

Social networking is merely the emperor in his latest new clothes.
March 26, 2009

TRUSTED BRANDS SURVEY: CASE STUDY - BT.
March 26, 2009

FSA: new study should unite retailers over food labelling.(Food Standa...
March 19, 2009

Brand experts back Post Bank proposal.(Brief article)
March 19, 2009

S&N's White Lightning to relaunch with less alcohol.(Scottish & Newcas...
March 19, 2009

Advertising Association names Tim Lefroy as chief.
March 19, 2009

Finance heads believe marketing investment is needed in recession.(Bri...
March 19, 2009

Fallon revives Asda 'pocket tap' to cash in on consumers' nostalgia.(F...
March 19, 2009

EHS Brann wins Hastings Insurance pitch.(EHS Brann Cirencester)(Hastin...
March 19, 2009

Gravity wins Racing UK CRM strategy business.(Brief article)
March 19, 2009

Bauer Media cookery mag Eat In prepares for launch.(Brief article)
March 19, 2009

Vanneck heads Customer Direct at News International.(Katie Vanneck)(Br...
March 19, 2009

Metro campaign will encourage readers to recycle free sheets.
March 19, 2009

It's time to mourn the death of commercial tv as we know it.
March 19, 2009

Tailor of Hilton's bespoke new line.
March 19, 2009

LETTER: Agencies have also become disconnected.(Letter to the editor)
March 19, 2009

Royal Mail set for charity mail-outs clash with TNT.(TNT Post)(Brief a...
March 19, 2009

Analysis: VOD offers ideal home for product placement revenue stream.(...
March 19, 2009

Women's title from Shortlist publisher gets mixed reaction.
March 19, 2009

SUNNY D: A chance to shine once more.
March 19, 2009

And now, a message from our sponsor... er, we're a bit short.
March 19, 2009

CUSTOMER LOYALTY - CASE STUDY: Poundland.
March 19, 2009

Learn a lesson from the French and shrug off erosions of our liberties...
March 19, 2009

Brunini leaves Group M and Universal's BrandAmp.(Universal Music Inter...
March 19, 2009

PERSONALISED SERVICE: When the big go boutique.
March 19, 2009

Brands 'must be beacons of trust to beat recession'.
March 19, 2009

New campaign: Bid to get Britain swimming.(Coca-Cola Great Britain app...
March 19, 2009

ASA rejects complaints against ad for Stella 4%.(Advertising Standards...
March 19, 2009

UK ad spend dropped nearly 10% in 2008 Q4.(Brief article)(Statistical ...
March 19, 2009

Bus operator brings Aegis on board for #1m brief.(easyBus.co.uk's cont...
March 19, 2009

Policies that please the electorate could hide inflationary timebomb.(...
March 19, 2009

LETTER: Travelodge at risk of alienating customers.(Letter to the edit...
March 19, 2009

SEARCH MARKETING: Widening the search.
March 19, 2009

The real attraction and impact of Twitter.(Brief article)
March 19, 2009

VIEWPOINT: Why brands need the personal touch.(Viewpoint essay)
March 19, 2009

CUSTOMER LOYALTY: Playing the loyalty card.
March 19, 2009

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