Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

Marketing manager quits Sony Ericsson.
December 18, 2008

Gallagher splits work between Ignis and Hogarth.(Gallaher Group PLC)(B...
December 18, 2008

IN BRIEF: Nimble being moved under the Hovis banner.(Premier Foods Ltd...
December 18, 2008

IN BRIEF: Guinness sausages to be launched.(Diageo PLC)(Brief article)
December 18, 2008

Analysis: A year of reckoning for traditional media.
December 18, 2008

Targeting the niche markets with user-inspired content.
December 18, 2008

Streetcar answers out desire to cut emissions.(Brief article)
December 18, 2008

SCREEN ADVERTISING: CASE STUDY - The Royal Marines.(Brief article)
December 18, 2008

Barclays Premier League sponsorship under review.(Barclays Private Ban...
December 18, 2008

Nokia marketing director takes on expanded role.(appointment of Will H...
December 18, 2008

Marketing team faces axe as Woolworths cuts jobs.(Brief article)
December 18, 2008

New campaign: Airmiles pushes rewards scheme.(Partners Andrews Aldridg...
December 18, 2008

Heineken cider boss quits for C&C.(appointment of Paul Bart)(Brief art...
December 18, 2008

Analysis: Can Pizza Hut build edgy sub-brand on entertainment promise?...
December 18, 2008

ASA attacks ad at site of de Menezes shooting.(Advertising Standards A...
December 18, 2008

St Luke's to seduce younger audience for Mills & Boon.(St. Luke's Adve...
December 18, 2008

CONSUMERISM: New era of frugality dawns.
December 18, 2008

SCREEN ADVERTISING: Why screen size matters.
December 18, 2008

New owner of Love It! starts review of media.(Hubert Burda Media)(Brie...
December 18, 2008

CBS Interactive merges marketing functions across website portfolio.(B...
December 18, 2008

Great ideas are key to progress.(Viewpoint essay)
December 18, 2008

Sports bodies say Olympian funding scheme is 'flawed'.(Brief article)
December 18, 2008

Billington Cartmell picks up BERR.(Department for Business, Enterprise...
December 18, 2008

Wunderman set to scoop #18m Nokia digital work.(Wunderman Europe)(Noki...
December 18, 2008

CHRISTMAS SHOPPING: Season to bag a bargain.(Survey)
December 18, 2008

IN BRIEF: Project Kangaroo revives review of media planning account.(B...
December 18, 2008

IN BRIEF: US government finalizing bailout for GM and Chrysler.(Genera...
December 18, 2008

IN BRIEF: Publicis Groupe will be hit by downturn in car market.(Brief...
December 18, 2008

Lowe London scoops #100m lifeline from Unilever's Knorr.(Knorr Food Pr...
December 11, 2008

Chrysler to cut #100m from global ad spend.(Brief article)
December 11, 2008

NatWest retail chief in Tesco bank move.(Tesco Personal Finance Ltd. h...
December 11, 2008

New campaign: Macleans focuses on emotions.(Macleans Complete Care's c...
December 11, 2008

Watchdog considers #1m coke campaign.(United Kingdom. Home Office)(Adv...
December 11, 2008

ASA rejects criticism of Barnardo's child abuse ad.(Advertising Standa...
December 11, 2008

IN BRIEF: Robertson's to be sidelined.(Premier Foods)(Brief article)
December 11, 2008

Electrolux ploughs TV and outdoor spend into digital.(Brief article)
December 11, 2008

Analysis: Sure hopes invention inspires value with anti-perspirant.(Un...
December 11, 2008

RBS restructures top marketing roles in brand-led strategy return.
December 11, 2008

IN BRIEF: Hewlett-Packard call for review ad business.(Brief article)
December 11, 2008

IN BRIEF: Muxlim Pal to be launched.(Brief article)
December 11, 2008

IN BRIEF: Big City Network appointment.(Dee Ford)(Travis Baxter)(Brief...
December 11, 2008

IN BRIEF: David Ross quits.(Carphone Warehouse Group PLC)(Brief articl...
December 11, 2008

Analysis: Desperate discounting could lead to long-term brand damage.
December 11, 2008

IN BRIEF: Honda appoint Wieden & Kennedy.(Honda Motor Europe Ltd.)(Wie...
December 11, 2008

IN BRIEF: IPA appointment.(Institute of Practitioners in Advertising h...
December 11, 2008

Britvic gives Tradewind digital task.(Britvic Soft Drinks Ltd. )(Brief...
December 11, 2008

Chemistry gains Kraft coffee maker account.(Chemistry Communications G...
December 11, 2008

Start wins global campaign pitch for Dubai Trade Centre.(Start Creativ...
December 11, 2008

EasyJet signs up as Capital FM breakfast show partner.(Capital FM Netw...
December 11, 2008

IN BRIEF: Aegis Media to launch a full service digital agency.(Brief a...
December 11, 2008

EasyJet appoints Publicis Modemto its digital roster.(easyJet Airline ...
December 11, 2008

Amazon's iPhone application allows for shopping by photo.(Brief articl...
December 11, 2008

A new year and a new world order beckons for business.
December 11, 2008

MEDIA AGENCIES: Claiming a seat at the top table.
December 11, 2008

LETTER: An ideal partner for C4 will never be 'boring'.(Letter to the ...
December 11, 2008

VIEWPOINT: F1 must turn a corner or risk crash and burn.(Formula One r...
December 11, 2008

FORUMLA ONE: Is Honda F1's first domino?(Honda Europe N.V.)
December 11, 2008

MARKETING OPPORTUNITIES: Let the creative juices flow.(Google UK Ltd's...
December 11, 2008

PG TIPS: Taste for nostalgia.
December 11, 2008

INTEGRATED MARKETING: Digital fuels integration boom.
December 11, 2008

Size matters! especially when it comes to living room furniture.(DFS F...
December 11, 2008

Cadbury restores Caramel bar as a standalone brand.(Brief article)
December 11, 2008

Gap marketing chief quits amid job cuts.(Clare Dobbie )(Brief article)
December 11, 2008

HSBC develops a range of first-time-buyer mortgages.(HSBC Bank PLC)(Br...
December 11, 2008

IN BRIEF: Prospective chief exec of Yahoo!(Arun Sarin)(Brief article)
December 11, 2008

IN BRIEF: Survey reveals retails sales fall again.(Brief article)
December 11, 2008

IN BRIEF: National Readership Survey appointment.(Mike Ironside )(Brie...
December 11, 2008

IN BRIEF: Clear Channel Outdoor UK will not be divided up.(Brief artic...
December 11, 2008

Broken business model hides behind hollow price promise.(John Lewis Pa...
December 11, 2008

GLOBAL BRANDS: Talking your language.
December 11, 2008

INTEGRATED MARKETING: Cut costs without impacting campaign effectivene...
December 11, 2008

Analysis: Are traditional agencies, like Euro RSCG, out of date?
December 11, 2008

INTEGRATED MARKETING: Case Study: Sky sports London Freewheel.(contrac...
December 11, 2008

Anheuser-Busch InBev reveals corporate identity.(merger of Anheuser-Bu...
December 11, 2008

IN BRIEF: Shrinking global economy.(World Bank)(Brief article)
December 11, 2008

More articles from Marketing Week...