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Marketing Week
Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.
Total result: 257 articles |
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Greenpeace lays siege to Unilever ad agencies.
April 24, 2008
New launch mobile brand seeks agency for #2m brief.
April 24, 2008
IN BRIEF: M&C Saatchi to repitch for Tourism Australia.(Brief article)
April 24, 2008
TRADEMARKING: Grown in Ethiopia.
April 24, 2008
IN BRIEF: Polish government plan ad campaign in the UK.(Brief article)
April 24, 2008
Dennis picks Naked to find new positioning for The Week.(Brief article...
April 24, 2008
BARB figures show commercial TV impacts up as ad spend falls.(Broadcas...
April 24, 2008
New campaign: FT focuses on weekend leisure.(Brief article)
April 24, 2008
Visa looks beyond sports tie-ups.(Visa Europe Ltd.)(Brief article)
April 24, 2008
IN BRIEF: Google first quarter results.(Financial report)(Brief articl...
April 24, 2008
IN BRIEF: Google tops most power brands.(Brief article)
April 24, 2008
Analysis: Can KidsCo make an impact in an already saturated market?
April 24, 2008
LETTER: Call centres must work on consumer goodwill.(Letter to the edi...
April 24, 2008
LETTER: Sampling is far better than social networking.(Letter to the e...
April 24, 2008
LETTER: Branding is different in the virtual world.(Letter to the edit...
April 24, 2008
VIEWPOINT: Howard's way forward is to play the trust card.(HBOS PLC)(I...
April 24, 2008
HALIFAX: Giving up giving 'extra'.
April 24, 2008
NEW PRODUCT DEVELOPOMENT: Brand innovators.
April 24, 2008
Brands must get real if they are to crack marketing to women.
April 24, 2008
BOOTS: In search of an identity.
April 24, 2008
AEGIS GROUP: Bollore plays waiting game.
April 24, 2008
SITE ASSESSMENT: Playing to fun factor only gives serious flaws.(Secre...
April 24, 2008
VOUCHERS: Public sector's taste for carrots.
April 24, 2008
P&G to reignite battle with Comfort as it revamps Lenor.(Procter & Gam...
April 24, 2008
New campaign: 'Killers' ads set to cause a storm.(Brief article)
April 24, 2008
KFC revives 'Finger Lickin' Good' strapline in press ads.(Kentucky Fri...
April 24, 2008
IN BRIEF: Savlon entering the sun products market.(Brief article)
April 24, 2008
IN BRIEF: M&S to open stores in India.(Brief article)
April 24, 2008
PEOPLE: Project Canoe.(Brief article)
April 24, 2008
PEOPLE: Lastfm.(appointment of Orlena Yeung )(Brief article)
April 24, 2008
PEOPLE: Samsung.(Brief article)
April 24, 2008
Morrison to head Britain Marketing.(VisitBritain appointed Iain Morris...
April 24, 2008
Analysis: USwitch expands its product range to weather the storm.
April 24, 2008
Youth and anti-crime charities set for merger.(Brief article)
April 24, 2008
Marketing Week and Reckitt unveil Brand Innovators Award.(Reckitt Benc...
April 24, 2008
Analysis: Putting a CAP on abuse of the Web.
April 24, 2008
Scalextric to launch Silverstone edition.(Brief article)
April 24, 2008
#50m Digitas alert as Lloyds TSB reviews.(Brief article)
April 24, 2008
Brandhouse to work on Ethiopian coffee identities.(Brief article)
April 24, 2008
IN BRIEF: Archibald Ingall Stretton scoop EDF Energy.(Brief article)
April 24, 2008
IN BRIEF: Hong Kong Tourist Board global ad account.(Brief article)
April 24, 2008
IN BRIEF: Homebase ad pitch.(Brief article)
April 24, 2008
Mobile brand 3 puts #1m retail project up for grabs.(Brief article)
April 24, 2008
Analysis: Is DLKW creator of own misfortune or victim of circumstance?
April 24, 2008
IN BRIEF: Asda dumps Coleen McLoughlin.(Brief article)
April 24, 2008
IN BRIEF: Npower to face investigation.(Brief article)
April 24, 2008
IN BRIEF: RBS Group considering selling insurance arm.(Brief article)
April 24, 2008
PEOPLE: Burberry.(Brief article)
April 24, 2008
PEOPLE: Lloyds.(Lloyds TSB Group PLC has promoted Helen Weir)(Brief ar...
April 24, 2008
Red Letter Days appoints Button as marketing head.(appointment of Nick...
April 24, 2008
Online media owners fail to satisfy agencies.(Survey)(Brief article)
April 24, 2008
Paddy Power and InterCasino fall foul of Gambling Act rules says ASA.(...
April 24, 2008
Nintendo Wii seals #1m deal to sponsor Gladiators on Sky.(Nintendo Com...
April 24, 2008
Capital 95.8 uses TV ads to promote #500,000 competition.(GCap Media P...
April 24, 2008
IN BRIEF: ITV strikes deal with Apple.(Apple Computer (UK) Ltd.)(Brief...
April 24, 2008
IN BRIEF: BBC World News rebranded.(BBC World News)(Brief article)
April 24, 2008
IN BRIEF: BBC Worldwide holds talks with equity companies.(Brief artic...
April 24, 2008
JC Decaux Airport to target fmcg sector.(Brief article)
April 24, 2008
Boots chief to lead #75m DoH anti-obesity campaign.(Department of Heal...
April 24, 2008
'Orange has bungled mobile broadband'.(France Telecom S.A.)(Brief arti...
April 24, 2008
SsangYong to attempt foray into passenger car market.(Ssangyong Motor ...
April 24, 2008
BBC set to launch mobile TV service.(British Broadcasting Corp.)(telev...
April 24, 2008
Why be procurement lackeys when we can be global thought-leaders?
April 24, 2008
LETTER: Consumer information is the first port of call.(Letter to the ...
April 24, 2008
Viagogo backs Gov't decision not to outlaw ticket re-sales.(Brief arti...
April 24, 2008
Vodafone chief exits in ongoing reshuffle.(resignation of Matt Coombe)...
April 24, 2008
IN BRIEF: KMI moving into women's brands.(King of Shaves groups)(Brief...
April 24, 2008
WORD OF MOUTH: Recommendation generation.
April 24, 2008
Expert advice is the new terror - has scaremongering gone too far?
April 24, 2008
Gov't seeks ad agency for child internet safety drive.(Brief article)
April 24, 2008
Drinks firms face clampdown over code-breaking Web pics.(Portman Group...
April 17, 2008
Sidelined Boots brand boss Andrew Brent in sudden exit.(Brief article)
April 17, 2008
HSBC plots major push for low-rate mortgage.(Hongkong and Shanghai Ban...
April 17, 2008
Lexus appoints UK marketing director.(Belinda Poole appointed)(Brief a...
April 17, 2008
Simple plots #3m TV push for 'goodness' repositioning.(Accantia Health...
April 17, 2008
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