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Marketing Week
Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.
Total result: 292 articles |
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Tresemme expands with three product line launches.(Alberto-Culver Comp...
January 31, 2008
US tourism industry travel website launch.(Brief article)
January 31, 2008
Analysis: The Fiat 500 marks more than just return of a classic model.
January 31, 2008
BA unveils digital push for Terminal 5 launch.(British Airways PLC)(Br...
January 31, 2008
Lowe to replace Gatfield as group chief executive.(Lowe Worldwide)(Ste...
January 31, 2008
Innocent axes Lowe to go in house.(Lowe (London, England))(Brief artic...
January 31, 2008
JWT set to handle pan-European account for Corona Extra.(JWT London)(B...
January 31, 2008
IN BRIEF: Yeo Valley Organic campaign.(Yeo Valley Organic Company Ltd....
January 31, 2008
IN BRIEF: Media arts division.(TBWA/London)(promotion of Toto Ellis)(B...
January 31, 2008
IN BRIEF: Coca-Cola digital campaign.(Coca-Cola Co. (Atlanta, Georgia)...
January 31, 2008
IN BRIEF: Adecco digital business.(LBi appointed by Adecco)(Brief arti...
January 31, 2008
Golley Slater retains MoD account for Army road safety campaign.(Minis...
January 31, 2008
New campaign: Teleflorist mocks American Beauty.(Brief article)
January 31, 2008
IN BRIEF: MTV Networks repositioning website.(MTV Networks Europe)(Bri...
January 31, 2008
IN BRIEF: 12 million listen to radio on internet.(Brief article)
January 31, 2008
IN BRIEF: Observer teaming up with VW.(Observer and Eccentric Newspape...
January 31, 2008
IN BRIEF: Sky's digital business.(British Sky Broadcasting Group PLC. ...
January 31, 2008
John Brown Group picks planning chief.(appointment of Caitriona Henry)...
January 31, 2008
Analysis: Advertiser-funded TV starts to take off.
January 31, 2008
'Bentley for Babies' appoints PHD North.(Silver Cross Ltd.)(Brief arti...
January 31, 2008
LETTER: Keeping its promises is Morrisons' 'miracle'.(Letter to the ed...
January 31, 2008
LETTER: IPA will continue fight against unfair TUPEs.(Letter to the ed...
January 31, 2008
LETTER: Regulation is key to positive pester power.(Letter to the edit...
January 31, 2008
LETTER: E-marketers' salaries spiralling out of control.(Letter to the...
January 31, 2008
PUBLICIS GROUPE: Google: the enemy within?
January 31, 2008
SOFT DRINKS - PJs vs INNOCENT: Smoothies for the masses.(PepsiCo UK)
January 31, 2008
MBNA: Ringing the changes on the cards.(MBNA Europe Bank Ltd.)
January 31, 2008
British Gas hands Jansen Mackenzie marketing role.(Chris Jansen appoin...
January 31, 2008
PepsiCo plots smoothie launch to rival Innocent.(Brief article)
January 31, 2008
New campaign: Ford ad strikes a different note.(Ford Motor Company Ltd...
January 31, 2008
Nokia to halve energy waste from chargers left on standby.(Brief artic...
January 31, 2008
Fiat tries to lift marque's desirability with new 500.(Brief article)
January 31, 2008
Inbev chief marketer faces Stella struggle.(Andreas Hilger)(Brief arti...
January 31, 2008
TUI to reposition Thomson and First Choice brands.(Brief article)
January 31, 2008
IN BRIEF: McDonald's double digit growth.(Brief article)
January 31, 2008
IN BRIEF: Small-sized extra strong cigarette to be launched.(Philip Mo...
January 31, 2008
IN BRIEF: Tesco will no longer accept cheques.(Brief article)
January 31, 2008
PEOPLE: Iris.(appointment of Shaun McIlrath )(Brief article)
January 31, 2008
PEOPLE: Cheapflights.(appointment of John Clare)(Brief article)
January 31, 2008
PEOPLE: TBWA Group.(appointment of Mark Cramphorn )(Brief article)
January 31, 2008
PEOPLE: SsangYong.(appointment of Nigel Unwin )(Brief article)
January 31, 2008
PEOPLE: Britvic.(Britvic Soft Drinks Ltd. appoints Simon Stewart)(Brie...
January 31, 2008
Lynx global director takes top post at Sara Lee H&BC.(Sara Lee Househo...
January 31, 2008
O2 exploits iPhone opportunities.(Apple Computer (UK) Ltd.)(Brief arti...
January 31, 2008
Skoda chief returns to VW as UK managing director.(Volkswagen Group UK...
January 31, 2008
Google and Dell tipped to reveal iPhone rival plans.(Brief article)
January 31, 2008
IN BRIEF: Chevrolet digital business.(Draftfcb contracts with Chevrole...
January 31, 2008
IN BRIEF: Crest Oral Care digital account.(Digitas contracts with Proc...
January 31, 2008
Nationwide unleashes TV ad blitz.(Brief article)
January 31, 2008
Starcom wins #5m media account for AN websites.(Associated Newspapers)...
January 31, 2008
LETTER: Interactivity will push outdoor forward.(Letter to the editor)
January 31, 2008
Nitro London names Gala marketing head as director.(Kate Howe )(Brief ...
January 31, 2008
John Ayling to launch LoSalt healthy-eating ad campaign.(John Ayling a...
January 31, 2008
IN BRIEF: Buxton sponsorship deal.(Buxton Mineral Water Company Ltd. c...
January 31, 2008
LETTER: Simple act of reaction is novelty of digital.(Letter to the ed...
January 31, 2008
IN BRIEF: Highland Star consortium appointment.(Charles Allen was an e...
January 31, 2008
Analysis: Nectar has its Hoover moment.(analysis of sales promotions)
January 31, 2008
Marketing Birmingham seeks agencies for tourism push.(Brief article)
January 31, 2008
Analysis: Will Mendelsohn be the final piece of the Karmarama jigsaw?(...
January 31, 2008
Less talk, more action on giving us the customer experience.
January 31, 2008
ALCOHOL CONSUMPTION: Wine, women and strong spirits.
January 31, 2008
OUTDOOR MARKETING: At one with the environment.
January 31, 2008
DESIGN: The never-ending process.(analysis of website design)
January 31, 2008
IN BRIEF: Expedia Distribution agrees deal.(Brief article)
January 31, 2008
VisitScotland runs cinema ads for 'southern travel junkies'.(Brief art...
January 31, 2008
Watchdog slams British Gas ad's 'zero CO2' claim.(BG PLC)(Brief articl...
January 31, 2008
Publicis and Google will be 'thought leaders' says Levy.(opinions of M...
January 31, 2008
VIEWPOINT: Google will have last laugh in agency pact.(Google Inc. and...
January 31, 2008
ADVERTISING NETWORKS: Facing up to fragmentation.(analysis of media fr...
January 31, 2008
Print leaves the door open wide for advertisers to take us by surprise...
January 31, 2008
PESTER POWER: The plus side of pestering.
January 24, 2008
TBWA poised to pick up #5m Blu-ray business.(Blu-ray Disc Association)...
January 24, 2008
FirstGroup #10m media planning and buying account up for grabs.(Brief ...
January 24, 2008
Fish4jobs to sponsor E4 TV comedy Scrubs.(Brief article)
January 24, 2008
Dave secures major role in rebranding Five channels.(Brief article)
January 24, 2008
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