Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

Portman Group contests on-pack alcohol warnings.(Brief article)
December 20, 2007

Fiat picks De Meo to run Alfa Romeo brand.(Luca De Meo appointed in ma...
December 20, 2007

New campaign: P&O's 'radical' new branding.(P&O Cruises)(Brief article...
December 20, 2007

Egg guinea pig ads are axed in overhaul.(Brief article)
December 20, 2007

Marketing exodus threat as Vodafone moves base.
December 20, 2007

Dye Holloway scoops #3m Land Securities ad account.
December 20, 2007

Regus starts cross-account review.
December 20, 2007

IN BRIEF: Home Office appoint VCCP.(Vallance Carruthers Coleman Priest...
December 20, 2007

IN BRIEF: Toyota to sponsor to ITV1 movies.(Toyota Motor Corp.)(ITV Ne...
December 20, 2007

UK Lexus director moves to Toyota GB in restructure.(Brief article)
December 20, 2007

National Express franchise win sparks marketing rejig.(National Expres...
December 20, 2007

PEOPLE: Renault.(promotion of Stephen Norman and appointment of Patric...
December 20, 2007

PEOPLE: ITV.(appointment of Paul Buccieri)(Brief article)
December 20, 2007

PEOPLE: TBWA/Worldwide.(Tom Carroll appointed as chief executive offic...
December 20, 2007

IN BRIEF: Jaguar and Land Rover sale.(BL PLC. Land Rover)(Jaguar Cars ...
December 20, 2007

IN BRIEF: Philips Electronics files lawsuit.(Brief article)
December 20, 2007

IN BRIEF: ADI takes challenge to the Government.(Brief article)
December 20, 2007

TUI Travel widely tipped to consolidate media account.(Brief article)
December 20, 2007

Greetz card company on the hunt for digital agency.(Brief article)
December 20, 2007

Marketers must share blame for the loss of trust in media.
December 20, 2007

LETTER: The lowly leaflet isn't ready to be written off.(Letter to the...
December 20, 2007

VIEWPOINT: Orange brand ready for the Alexander technique.(Orange PLC ...
December 20, 2007

Iwantoneofthose serves up a fun slice of cheese.(services of Iwantoneo...
December 20, 2007

PROMOTIONS AND INCENTIVES: Beware the 'official' bandwagon.(management...
December 20, 2007

PROMOTIONS AND INCENTIVES: ISP DIPLOMA - SET BRIEF AWARD 2007.(British...
December 20, 2007

Rise up from your bar stools and topple these despotic do-gooders.(man...
December 20, 2007

Analysis: EMAP Radio sale puts Global at risk of being eclipsed.
December 20, 2007

Virgin Atlantic flights supply Pearl & Dean branded ice-cream.(contrac...
December 20, 2007

BBC plans star-studded Christmas campaign to launch iPlayer service.(B...
December 20, 2007

Analysis: How much do newspapers need the NMA?(reports of Express News...
December 20, 2007

LETTER: Carlton's woes are a sign of market downturn.(Letter to the ed...
December 20, 2007

LETTER: VOD and IPTV are red herrings for broadcast.(Letter to the edi...
December 20, 2007

LETTER: The real major issue facing marketing today.(Letter to the edi...
December 20, 2007

ORANGE: In need of a brighter dawn.(marketing of Orange PLC)
December 20, 2007

REVIEW OF THE YEAR: A year to remember.(growth of social networks)
December 20, 2007

DIGITAL OUTDOOR: Digital evolution will take time.
December 20, 2007

Mars to add smoothies to Starburst sweet range.(Mars UK Ltd.)(Brief ar...
December 20, 2007

Nokia completes shake-up of marketing department.(Brief article)
December 20, 2007

PEOPLE: Unilever.(promotion of Babs Rangaiah)(Brief article)
December 20, 2007

IN BRIEF: VCCP wins account for O2 in Germany.(oxygen)(Brief article)
December 20, 2007

IN BRIEF: GSK consolidating buying account.(GlaxoSmithKline PLC merges...
December 20, 2007

IN BRIEF: Slendatone in talks.(Brief article)
December 20, 2007

Anadin reviews #8m brief.(Wyeth Consumer Healthcare)(Brief article)
December 20, 2007

PEOPLE: Jetix Europe.(promotion of Nicole Morse)(Brief article)
December 20, 2007

PEOPLE: Independent on Sunday.(Tristan Davies)(Brief article)
December 20, 2007

Ladbrokes TV ads cleared in first test of gambling rules.(television a...
December 20, 2007

McCain unveils #2m premium range drive.(McCain Foods (GB) Ltd.)(Brief ...
December 20, 2007

Allergan plans to overhaul its brand and corporate image.(Brief articl...
December 20, 2007

Stella Artois chalice-glass promotion to combat theft.(Brief article)
December 20, 2007

IN BRIEF: London Underground bans ad.(Paddy Power)(Brief article)
December 20, 2007

Westfield London seeks agency for #3m launch.
December 20, 2007

Analysis: Virgin's hotel venture closer to lifestyle travel brand.
December 20, 2007

Virgin Galactic to launch space travel brand designs.(Brief article)
December 20, 2007

Analysis: What can other newspapers learn from the Indy's David Greene...
December 20, 2007

Jeppeson takes on Hytner's retail role at Barclays Bank.(Dave Jeppeson...
December 20, 2007

BARB chief Thelin defends handling of TNS appointment.(Broadcasters' A...
December 20, 2007

PRODUCT PLACEMENT: A convincing role to play?
December 13, 2007

IN BRIEF: Deutsche Bank calls off ad review.(Brief article)
December 13, 2007

IN BRIEF: EU pledge to change food and drink advertising.(Brief articl...
December 13, 2007

New campaign: Nokia unveils first W&K ads.
December 13, 2007

PROFILE - JAYNE-ANNE GADHIA: The Northern Rock virgin.(Virgin Money Pe...
December 13, 2007

Why shopping search engines resemble the model T ford.(Ford Motor Comp...
December 13, 2007

SEARCH MARKETING: Why image is everything.
December 13, 2007

VOUCHERS: Nothing says it like a voucher.
December 13, 2007

LIVE EVENTS: Lend me your ears.
December 13, 2007

Virgin set to unwrap plans for major new hotel brand.(Virgin Group Ltd...
December 13, 2007

TNS makes play for senior executives at AGBNielsen.(AGB Nielsen Media ...
December 13, 2007

Government takes hard line on alcohol warnings.(National Institute for...
December 13, 2007

Thorntons unveils ice cream launch.(Brief article)
December 13, 2007

RBS Insurance md joins raft of exits in wake of rejig.(Royal Bank of S...
December 13, 2007

Carlton Screen's future in doubt after deal collapses.(Carlton Screen ...
December 13, 2007

Orange rethinks marketing in bid to find its 'voice'.(Brief article)
December 13, 2007

Snoop Dogg joins ranks of Gold Spot stars.(Brief article)
December 13, 2007

IN BRIEF: Cut London carbon emissions by 2025.(Brief article)
December 13, 2007

IN BRIEF: BRC appointment.(Stephen Robertson joined British Retail Con...
December 13, 2007

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