Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

McCain reshuffles commercial team in product expansion move.(McCain Fo...
October 25, 2007

Analysis: Ryanair take the Michael out of ASA code.
October 25, 2007

Bentley bids to boost appeal with junior clothing range.(Bentley Motor...
October 25, 2007

IN BRIEF: Mission Marketing Group new shares.(Brief article)
October 25, 2007

IN BRIEF: Bodyform campaign.(Brief article)
October 25, 2007

IN BRIEF: Aer Lingus creative account.(Aer Lingus Group PLC)(Vallance ...
October 25, 2007

IN BRIEF: Debt Free Direct planning and buying account.(Carat UK)(Brie...
October 25, 2007

IN BRIEF: Yahoo! on hunt for direct marketing agency.(Brief article)
October 25, 2007

IN BRIEF: Premier Travel Inn ad account.(advertising)(RKCR/Y and R)(Br...
October 25, 2007

BBH appoints new global chief in top tier shake-up.(Bartle Bogle Hegar...
October 25, 2007

New campaign: Eon launches Easygreen ahead of ditching Powergen brand.
October 25, 2007

Hitachi hands Swarm #10m Euro ad account.(Brief article)
October 25, 2007

Glue's 'Strength of Mind' Royal Marine ad campaign wins award.
October 25, 2007

LETTER: Channel 4 struggled for viewers in early days.(Letter to the e...
October 25, 2007

LETTER: Northern Rock's Web criticism is too harsh.(Letter to the edit...
October 25, 2007

LETTER: Harvesting good e-mail data requires resources.(Letter to the ...
October 25, 2007

LETTER: Online vouchers make their redemption easy.(Letter to the edit...
October 25, 2007

YAHOO!: Magic formula eludes Yahoo!
October 25, 2007

Magners steals the show at MW awards.(Marketing Week Effectiveness Awa...
October 25, 2007

EST targets 'influencers' to spread the green word.(Energy Savings Tru...
October 25, 2007

Tobacco sales law change campaign 'inadequate'.(Brief article)
October 25, 2007

Coca-Cola launches Coke Zone reward programme.
October 25, 2007

IN BRIEF: London 2012 banning all car travel to events.(Brief article)
October 25, 2007

IN BRIEF: VW takeover bid.(Brief article)
October 25, 2007

IN BRIEF: Petter Nylander arrested.(Unibet)(Brief article)
October 25, 2007

PEOPLE: Suso.(Sean Uprichard appointed)(Brief article)
October 25, 2007

PEOPLE: Yahoo!(Cammie Dunaway left at Yahoo! UK Ltd.)(Brief article)
October 25, 2007

PEOPLE: Scottish Government.(Roger Goldie appointed)(Brief article)
October 25, 2007

PEOPLE: Daily Mail & General Trust.(Charles Sinclair appointed)(Brief ...
October 25, 2007

Lastminute.com refuses to do business with Ryanair.(Brief article)
October 25, 2007

Dettol censured for bacteria claim.
October 25, 2007

Videogame Spider-Man lends hand to anti-bullying charity.(Spider-Man M...
October 25, 2007

Car-makers hit back at CO2 congestion charge proposals.(Brief article)
October 25, 2007

Analysis: Heineken's proposed takeover of beer brands looks messy.
October 25, 2007

Mentos accused of 'sneaky' ad tactics.(advertising)(National Schools P...
October 25, 2007

IN BRIEF: Valuations of Facebook senseless.(Brief article)
October 25, 2007

IN BRIEF: Vice magazine.(Brief article)
October 25, 2007

IN BRIEF: thesun.mobi to launch.(www.thesun.mobi)(Brief article)
October 25, 2007

The alcohol industry rallies against ad watershed plans.(Brief article...
October 25, 2007

Ladbrokes' first TV ad faces ASA investigation.(Ladbroke Group PLC)(Ad...
October 25, 2007

Dyke attacks media over TV's 'grim year'.(Greg Dyke)(Brief article)
October 25, 2007

Ex-Golden Wonder CEO takes on sports drink.(Ed Jackson, chief executiv...
October 25, 2007

PEOPLE: Sport England.(Thomas Godfrey appointed)(Brief article)
October 25, 2007

Analysis: Vanneck accused of cronyism.
October 25, 2007

Unified effort on interactive measurements.
October 25, 2007

Nintendo concentrates efforts on Brain Training brand.(Brief article)
October 25, 2007

IN BRIEF: MEN Media launching entertainment portal.(Manchester Evening...
October 25, 2007

IN BRIEF: MySpace Games to be launched early next year.(The News Corpo...
October 25, 2007

'Bigger than the sport' Hamilton could net #100m in sponsorship.(Brief...
October 25, 2007

Haines quits Leo Burnett after management clash.(Bruce Haines)(marketi...
October 25, 2007

IN BRIEF: Umbro agrees sale to Nike.(Umbro International Ltd.)(Brief a...
October 25, 2007

DHC skincare reviews its roster ahead of UK launch.(Brief article)
October 25, 2007

Dave beats Virgin 1 for TV viewers in its launch week.(Brief article)
October 25, 2007

The BBC should realise it can not be all things to all people.(British...
October 25, 2007

US's landscape turns luminous as highway billboards go digital.
October 25, 2007

Analysis: Phone-in scandal kills participation TV.
October 25, 2007

CK One launches radio talent contest to find UK's best DJ.(Brief artic...
October 25, 2007

LETTER: Live events are high up on Channel 4's agenda.(Letter to the e...
October 25, 2007

TRADE BODIES: Repitching the big tent.(Advertising Association)
October 25, 2007

Have you got God in your life?(religious aspects of brand names)
October 25, 2007

RETAIL HABITS: A nation of shopaholics.(growth of online shopping)
October 25, 2007

Raise your glasses, folks, and let's toast law of diminishing returns....
October 25, 2007

EasyJet appoints WebTrends to assess online marketing initiatives.(eas...
October 25, 2007

IN BRIEF: Neil Berkett says company will renew focus on broadband.
October 25, 2007

Racing Ahead Weekend forced to cut ad rates.(Brief article)
October 25, 2007

LEADER: Senior Publicis Groupe losses take their toll.
October 25, 2007

LEWIS HAMILTON: The one formula for wealth.
October 25, 2007

REGIONAL AGENCIES: Taking the capital's reins.(forecasts and trends of...
October 25, 2007

New campaign: Virgin Radio offers prizes for latest online push.(Brief...
October 18, 2007

IN BRIEF: Jane Norman website.(Brief article)
October 18, 2007

IN BRIEF: Joost in talks.(Brief article)
October 18, 2007

IN BRIEF: British Gas revamp.(Redwood)(Brief article)
October 18, 2007

IN BRIEF: Evening Standard results.(Financial report)(Brief article)
October 18, 2007

IN BRIEF: Sony to launch video-on-demand channels.(Brief article)
October 18, 2007

IN BRIEF: Ad revenue from Rugby World Cup.(Brief article)
October 18, 2007

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