Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

MOBILE MARKETING: Search nears breakthrough.
September 27, 2007

Analysis: Travelodge broadens its appeal with travel insurance.
September 27, 2007

DDB parts company with Hovis account.
September 27, 2007

IN BRIEF: First Direct ad campaign.(Brief article)
September 27, 2007

IN BRIEF: Zenith secure first ad break.(Brief article)
September 27, 2007

IN BRIEF: Microsoft in talks to buy stake in Facebook.(Brief article)
September 27, 2007

DIGITAL INSIGHT: CAMPAIGN OF THE MONTH: Meet the DJs.
September 27, 2007

TV networks show new-found commitment to online video.
September 27, 2007

CAR ADVERTISING: Driving home the message.
September 27, 2007

PRODUCT RECALLS: Toying with public trust.
September 27, 2007

JCB: Icon celebrates its success.(Company overview)
September 27, 2007

CHARITIES: Raising more than awareness.
September 27, 2007

ADVOCACY: Industry comment: WoM comes of age.(Word-of-mouth)(Brief art...
September 27, 2007

Fiat raises Luca De Meo to group chief.(Brief article)
September 27, 2007

Former Bulldog marketing chief quits RBS Insurance.(Peter Corfield lea...
September 27, 2007

IN BRIEF: Borders sells British arm.(Risk Capital)(Brief article)
September 27, 2007

IN BRIEF: WTO launches formal investigation.(World Trade Organization)...
September 27, 2007

IN BRIEF: BP results.(Brief article)
September 27, 2007

PEOPLE: Renovata Partners.(appointment of Lisa Rodwell at Moo.com)(Bri...
September 27, 2007

PEOPLE: Royal Agricultural Society of England.(appointment of Denis Ch...
September 27, 2007

Delaney Lund and Rapier face #25m AA ad review.(Delaney Lund Knox Warr...
September 27, 2007

IN BRIEF: Post Office ad campaign.
September 27, 2007

Thinkbox hunts first advertising agency.(Brief article)
September 27, 2007

Analysis: Is Google making inroads on agencies?(Andy Berndt appointed)
September 27, 2007

Dye Holloway Murray wins Sk:n ad work.(Brief article)
September 27, 2007

Virgin Media chief marketer Kydd expands his role after reshuffle.(Jam...
September 27, 2007

Diet Coke, Sky and Boots are Heat Radio 'VIPs'.(EMAP Advertising)(Brie...
September 27, 2007

Cybersquatters move in on iPhone Net domain names.(Brief article)
September 27, 2007

WOM-UK set to represent growing number of word-of-mouth agencies.(Tim ...
September 27, 2007

Pipex broadband head to leave after sale to Tiscali.(Dominic Crolla )(...
September 27, 2007

Handset brand BenQ plans swift return to UK with BT Fusion tie-up.(Bri...
September 27, 2007

New campaign: Virgin Media Television promotes 'proper telly'.(Brief a...
September 27, 2007

IN BRIEF: Subaru sponshorship.(British Sky Broadcasting Group PLC)(Bri...
September 27, 2007

IN BRIEF: Opera Telecom fined.(Brief article)
September 27, 2007

IN BRIEF: Zenith retain MFI account.(ZenithOptimedia)(Brief article)
September 27, 2007

LETTER: Bogofs are about the 'now' not the 'later'.(Letter to the edit...
September 27, 2007

LETTER: Word-of-mouth, Grey? Sounds like PR to me.(Letter to the edito...
September 27, 2007

VIEWPOINT: Mattel has exposed the cracks in China.
September 27, 2007

Simple set to launch more lines in bid to double its size.(Brief artic...
September 27, 2007

New campaign: British Gas freezes out rivals.(Brief article)
September 27, 2007

Car industry threatens ad exodus over CO2 warnings.(Brief article)
September 27, 2007

Chinese products face UK backlash after Mattel crisis.(Brief article)
September 27, 2007

BRAND LICENSING: A two-piece to suit all.
September 27, 2007

MOBILE MARKETING: Finally upwardly mobile?
September 27, 2007

MOBILE MARKETING: Mobile v2.0 is here.
September 27, 2007

DIGITAL INSIGHT: Online ads that damage brands.
September 27, 2007

ADVOCACY: Science of spreading the word.
September 27, 2007

LETTER: I don't buy the 'green' efforts of retailers.(Letter to the ed...
September 27, 2007

BRANDING: Northern rock sealed its fate by betraying consumers' trust.
September 27, 2007

Zenith Optimedia to drive wage scheme.(Brief article)
September 27, 2007

Analysis: Freeview is the stumbling block for HDTV.(high definition te...
September 27, 2007

IN BRIEF: Cyprus Tourism Organisation reviewing business.(Brief articl...
September 27, 2007

Analysis: Tesco set to take Direct hit with catalogue venture.
September 27, 2007

Thomas Cook appoints Post Office travel chief as brand marketing head....
September 27, 2007

Pretty Polly brand makes move into beauty sector.(Brief article)
September 27, 2007

PEOPLE: Birds Eye Iglo.(Andy Beattie leaves)(Brief article)
September 27, 2007

PEOPLE: ITV.(appointment of Julian Smith)(Brief article)
September 27, 2007

IN BRIEF: Post Office to offer mortgage products.(Brief article)
September 27, 2007

AA states case for food and drink ads.(Advertising Association)(Brief ...
September 27, 2007

Driving force behind Dove brand set to exit Unilever.(Jacqui Hill)(Uni...
September 27, 2007

PEOPLE: Miller Brands.(appointment of Tessa Pintusewitz )(Brief articl...
September 27, 2007

PEOPLE: Pets at Home.(appointment of Gillian Buttree )(Brief article)
September 27, 2007

IN BRIEF: Northern Rock performs U-turn.(Brief article)
September 27, 2007

ASA bans MFI ad showing wife hitting hubby in toilet-seat row.(Adverti...
September 27, 2007

Marketing spend jumps to #50m as HoF rebrands.(House of Fraser PLC)(Br...
September 27, 2007

M&C figures to lend creative hand to snubbed Tory party.(M&C Saatchi L...
September 27, 2007

Naked snatches brief for fashion forecaster.(Naked Communications)(Bri...
September 27, 2007

IN BRIEF: ITV shortlist.(ITV PLC)(Brief article)
September 27, 2007

CORRECTION: Universal McCann.(Correction notice)
September 27, 2007

Pravda lands second medical brief with #3m Optimax win.(Brief article)
September 27, 2007

Scottish Hydro Electric to roll out first viral ad campaign.(Scottish ...
September 27, 2007

Unilever set to unveil Sure deodorants for teenagers.(Unilever Group)(...
September 27, 2007

Eon starts review of its advertising and media.(Brief article)
September 27, 2007

AMBIENT MARKETING: Outdoors' digital awakening.(growth of outdoor adve...
September 27, 2007

Forget santa's elves, it's PR girls who are starting Christmas rush.
September 27, 2007

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