Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

INTERACTIVE: Campaign of the month: Virgin bets.
August 30, 2007

Smart campaign offers drivers 'enlightenment' on urban roads.
August 30, 2007

Philips teams up with designers for lifestyle-led LCD TV campaign.
August 30, 2007

IN BRIEF: SCA appointment.(Christoph Michalski appointed)(Brief articl...
August 30, 2007

IN BRIEF: Neil Berkett confirmed in running for permanent position.(Br...
August 30, 2007

Ex-Universal marketer's start-up joins NXO network.(Gavin Miller)(Univ...
August 30, 2007

BBDO bags #100m Mercedes Euro ads.
August 30, 2007

IN BRIEF: Royal Albert Hall account.(contracts of Total Media Ltd.)(Br...
August 30, 2007

IN BRIEF: FSA reviewing direct marketing account.(Food Standards Agenc...
August 30, 2007

IN BRIEF: Freeview advertising review.(contracts of DTV Services Ltd. ...
August 30, 2007

IN BRIEF: Virgin Radio competition.(Brief article)
August 30, 2007

IN BRIEF: Metro upping circulation.(Brief article)
August 30, 2007

IN BRIEF: NRTL predicts growth in UK TV advertising.(Brief article)
August 30, 2007

Freeview and Mediaedge set to finalise media deal.(advertising contrac...
August 30, 2007

New campaign: Aspers airs first gaming TV ad.(television)(Brief articl...
August 30, 2007

Media buyers attack Associated's answer to Shortlist launch.(Associate...
August 30, 2007

Virgin 1 TV channel aims to brand the colour red.(Brief article)
August 30, 2007

P&G, GILLETTE: The bride and grooming brand.
August 30, 2007

IN BRIEF: GMG Radio reviewing media buying.(contracts of Brilliant Med...
August 30, 2007

IN BRIEF: ITV signs MFI.(Brief article)
August 30, 2007

LETTER: Subscriptions bring a welcome sales boost.(Letter to the edito...
August 30, 2007

LETTER: It will be battle of the brands in East vs West.(Letter to the...
August 30, 2007

LETTER: Fopp's resurrection was music to my ears.(Letter to the editor...
August 30, 2007

Antonio Banderas to join M&S girls for festive push.(advertising campa...
August 30, 2007

Unilever plans raft of global 'functional foods' launches.(Unilever Gr...
August 30, 2007

The EC to target football fans with Euro 2008 anti-obesity campaign.(B...
August 30, 2007

Volvo hands DM boss top UK marketing role.(Anita Fox)(direct marketing...
August 30, 2007

IN BRIEF: Thomson launching second phase of campaign.(advertising cont...
August 30, 2007

IN BRIEF: Price-fixing scandal.(cases against Gareth Kirkwood and Mart...
August 30, 2007

MyTravel marketing chief joins list of departures from merged group.(T...
August 30, 2007

Bassett's plans new addition to Soft & Chewy vitamin range.(Cadbury Sc...
August 30, 2007

Nitro seeks UK buy-outs to establish London hub.(Brief article)
August 30, 2007

WPP and IPG vie for Dell ad brief.(Interpublic Group of Companies Inc....
August 30, 2007

IN BRIEF: AT&T reviewing media and business account.(Brief article)
August 30, 2007

IN BRIEF: Quite Storm wins Kerry Food's account.(Brief article)
August 30, 2007

M&C Saatchi scoops #4m brands push for PC World.(advertising contracts...
August 30, 2007

Vexed to build a community website for cancer centres.(Brief article)
August 30, 2007

Retailers pour cold water on Coke's new 'health' drink.(Brief article)
August 30, 2007

Radiotimes.com set to adopt user-generated Web content.(Brief article)
August 30, 2007

Upmarket marques face threat from new Jaguar.(Jaguar Cars Ltd.)(Brief ...
August 30, 2007

Analysis: News of the World seeks to recapture the zeitgeist.
August 30, 2007

IN BRIEF: Websites glamorising gan violence to be censored.(Brief arti...
August 30, 2007

Analysis: Unilever pins its wellbeing on "Vitality".(UNILEVER GROUP)
August 30, 2007

TIO PEPE: Not just Granny's tipple.(Sherry brand Tio Pepe )
August 30, 2007

FIELD MARKETING: Evolution in the field.
August 30, 2007

DIRECT MARKETING: Quality replaces quantity.
August 30, 2007

ASA forces Kraft to ditch Dairylea 'Good Stuff' claim.(Kraft Foods Int...
August 30, 2007

Analysis: Changed man to lead Nokia's transformation.(marketing of Nok...
August 30, 2007

Homeserve constructs roster to boost brand.(British Sky Broadcasting G...
August 30, 2007

ONLINE MARKETING: Viral: the final frontier.(analysis of viral marketi...
August 30, 2007

INTERACTIVE: Big retailers begin to see the power of online marketing.
August 30, 2007

INTERACTIVE: Brands get shivers as sheen is rubbed off podcasting.
August 30, 2007

INTERACTIVE: UGC's untapped potential.(analysis of customer satisfacti...
August 30, 2007

INTERACTIVE: Affiliate marketing finally goes mainstream.
August 30, 2007

INTERACTIVE: The internet complements, not replaces, classic media.(co...
August 30, 2007

GRADUATE RECRUITMENT: Defining the career path.
August 30, 2007

Bribe women with chocolate and they become excellent map-readers.
August 30, 2007

VIEWPOINT: The loudest voice will win war of emotions.(political aspec...
August 30, 2007

Analysis: Big wins fail to disguise Nitro's patchy performance.(Nitro ...
August 30, 2007

Barclays ponders global group marketing director.(Jim Hytner leaves Ba...
August 23, 2007

Npower 'buys' stars for 'out of this world' campaign.(Brief article)
August 23, 2007

P&G unveils #140 toothbrush that can teach oral hygiene.
August 23, 2007

Co-op to target ethical shoppers with charity-linked water brand.(Brie...
August 23, 2007

ASA permits hard-hitting Madeleine McCann ads.(Advertising Standards A...
August 23, 2007

Global role for senior Land Rover marketer.(Colin Green)(Brief article...
August 23, 2007

Mattel under fire for not running recall ad campaign.(Brief article)
August 23, 2007

Analysis: Land Rover changes gear for climate challenge.(Land Rover UK...
August 23, 2007

Asda to take on Unilever with eco detergent range.(ASDA Group Ltd.)(Br...
August 23, 2007

The Children's Society sets up Iggy Pop fundraising drive.(Brief artic...
August 23, 2007

Intel to revive 'Intel inside' marketing ploy.(Brief article)
August 23, 2007

Hearing aid giant Amplifon gives #7m brief to Saatchi.(Brief article)
August 23, 2007

Infiniti starts agency talks ahead of #40m Euro launch.(advertising co...
August 23, 2007

Open Soho wins stem cell ad work.(advertising contracts of Smart Cells...
August 23, 2007

New campaign: 1001 employs monkey to promote stain remover.(contracts ...
August 23, 2007

IN BRIEF: British Gas ad account.(Steak Media gets advertising contrac...
August 23, 2007

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