Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

Grey takes #10m Sandals account from DDB.(Grey London)(Brief article)
July 26, 2007

Leagas Delaney wins #3m FilmOn Web brief.(Leagas Delaney Group Ltd.)(B...
July 26, 2007

IN BRIEF: Fox's Biscuits shortlist.(contracts with WCRS Group PLC, Mot...
July 26, 2007

IN BRIEF: Grey London to work on climate change initiatives.(contracts...
July 26, 2007

IN BRIEF: Ekornes ad account.(Brief article)
July 26, 2007

Kimberly-Clark launches absorbent sleepwear with #2m JWT campaign.
July 26, 2007

PEOPLE: Electronic Arts.(resignation of David Gardner)(Brief article)
July 26, 2007

PEOPLE: Alpha Airports Group.(appointment of Karen Broughton)(Brief ar...
July 26, 2007

PEOPLE: UKTV.(appointment of Simon Brown )(Brief article)
July 26, 2007

IN BRIEF: McDonald's results.(McDonald's Europe)(Financial report)(Bri...
July 26, 2007

OxiClean relaunch ads wait in wings.
July 26, 2007

Vivid to plug Bratz gap with Sweet Secrets dolls.(Vivid Imaginations L...
July 26, 2007

Domino's Pizza TV ad drive targets male Rugby fans.
July 26, 2007

Tesco names ex-Vodafone chief as UK marketing head.(Lance Batchelor)(B...
July 26, 2007

LETTER: Digital can't be bound by a limited definition.(Letter to the ...
July 26, 2007

Cheeze to handle Transform Surgery's online strategy.(Transform Cosmet...
July 26, 2007

K-C increases ad budget as digital funding doubles.
July 26, 2007

IN BRIEF: National Trust account.(contracts with Zed Media)(Brief arti...
July 26, 2007

IN BRIEF: Guardian Media Group Radio investing in new programming.(Bri...
July 26, 2007

Legal & General signs up to Clear Channel's taxi sites.
July 26, 2007

McCain roasts ready for Xmas.(McCain Foods (GB) Ltd. launches potato g...
July 26, 2007

New Walkers chief to push health food.(Sean Summers )(Brief article)
July 26, 2007

IN BRIEF: Hasbro results.(earnings of Hasbro Inc.)(Financial report)(B...
July 26, 2007

IN BRIEF: Warner Music may bid for Chrysalis.(Warner Music Group Corp....
July 26, 2007

Yell throws its weight behind Mother's 'People' campaign.(Brief articl...
July 26, 2007

Analysis: Royal & SunAlliance: Think global, go global.(insurance indu...
July 26, 2007

Lastminute.com to raise UK ad budget.(Brief article)
July 26, 2007

ASA slams Mini ads for encouraging speeding.(Advertising Standards Aut...
July 26, 2007

IN BRIEF: My Agency appointed by Welch's.(Brief article)
July 26, 2007

IN BRIEF: Woo Communications win below-the-line activity.(Famous Grous...
July 26, 2007

IN BRIEF: Freeview pitch.(contracts with Delaney Lund Knox Warren and ...
July 26, 2007

Friends Provident in #3m review amid merger talks.(Resolution)(Brief a...
July 26, 2007

OMG business director for md role.(appointment of Nikki Mendonca at OM...
July 26, 2007

Analysis: Turn of the tide for DDB London?(advertising agency)
July 26, 2007

Mattel to launch MP3 player Barbie.(Brief article)
July 26, 2007

IN BRIEF: Virgin Radio to launch in France.(French media group Lagarde...
July 26, 2007

IN BRIEF: AOL buys Tacoda.(America Online Inc.)(Brief article)
July 26, 2007

Old media is proving it can be the driving force behind digital.
July 26, 2007

LETTER: Yell ad speaks for all - but mostly for itself.(Letter to the ...
July 26, 2007

LETTER: POPAI can help brands with briefing process.(Letter to the edi...
July 26, 2007

LETTER: Designers stand up to reject the free pitch.(Letter to the edi...
July 26, 2007

Is it time for direct marketing to follow the trend and opt out?(Direc...
July 26, 2007

CO-OPERATIVE FINANCIAL SERVICES: The fall of the ethical bank.
July 26, 2007

PUBLISHING: Men's magazines grow up.(publishing industry fhm)
July 26, 2007

INTERACTIVE: Campaign of the month: ORANGE.(Orange and Poke)(Brief art...
July 26, 2007

INTERACTIVE: Ad misplacement exposes flaws in buying processes.(BBC Pa...
July 26, 2007

INTERACTIVE: Second Life is first step for brands in virtual worlds.
July 26, 2007

INTERACTIVE SEARCH DATA.(Brief article)
July 26, 2007

IN BRIEF: Pret A Manger dropping plans for flotation.(Pret A Manger Eu...
July 26, 2007

IN BRIEF: COI reports increase in digital media spend.(Central Office ...
July 26, 2007

PEOPLE: SABMiller.(appointment of Steve Arkley)(Brief article)
July 26, 2007

PEOPLE: Kavli.(appointment of Paul Lewney)(Brief article)
July 26, 2007

PEOPLE: Delta Two.(appointment of Tony Campbell )(appointment of David...
July 26, 2007

Goldfish hunts marketing director ahead of relaunch.(Patrick Muir leav...
July 26, 2007

Analysis: Premier Foods: A recipe for revitalising old food brands?
July 26, 2007

Home Secretary to target children with anti-drug ads.(Jacqui Smith)(Br...
July 26, 2007

Walkers pulls campaign in wake of flood damage.(Brief article)
July 26, 2007

Sugar-free Coke sales rocket as UK adopts a healthier lifestyle.(Brief...
July 26, 2007

Analysis: Business class-only carriers are in for the longhaul.(Silver...
July 26, 2007

IN BRIEF: Google to pledge $4.6bn.(INFORMATION INDUSTRY)(Brief article...
July 26, 2007

Analysis: How outdated is the NRS?(The National Readership Survey)(Sur...
July 26, 2007

INTERACTIVE: The ever-present danger of 'reply all'.(marketing industr...
July 26, 2007

SONY ERICSSON: No walkover for Walkman phone.(Sony Ericsson Mobile Com...
July 26, 2007

CREDIT CARDS: Cards show their selling points.(Survey)
July 26, 2007

As far as advertisers are concerned we all living in Never Never Land....
July 26, 2007

ASA ponders response to Drench ad complaints.(Advertising Standards Ag...
July 26, 2007

Sky Sports unveils major push to outmanoeuvre Virgin Media.(British Sk...
July 26, 2007

IPC starts research programme into UK women.(periodical publishing)(Br...
July 26, 2007

Oasis brothers' record label gives media task to 7stars.(Big Brother R...
July 26, 2007

FHM plans revamp as men's mags take another battering from ABCs.(Audit...
July 26, 2007

VIEWPOINT: Free-for-all launch on alpha male readers.(men's magazine c...
July 26, 2007

INTERACTIVE: Code snippets take brands to cutting edges of internet.(W...
July 26, 2007

AFFILIATE MARKETING: Path to total CPA.(growth of affiliate marketing ...
July 26, 2007

AFFILIATE MARKETING: Mind the knowledge gap.
July 26, 2007

AFFILIATE MARKETING: A web of mutual interests.
July 26, 2007

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