Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

IN BRIEF: MG official relaunched.(Morris Garages relaunches its new sl...
March 29, 2007

IN BRIEF: Bid for Sainsbury's.(Wal-Mart Stores Inc. to acquire J Sains...
March 29, 2007

Halifax bids for share of Xmas savings club market.(Brief article)
March 29, 2007

Green & Black's opens up new front with extra-dark chocolate.(Brief ar...
March 29, 2007

PEOPLE: i-level.(Martin Lawson appointed as head of data)(Brief articl...
March 29, 2007

PEOPLE: Volvo Trucks.(Ian Mitchell appointed as commercial truck direc...
March 29, 2007

PEOPLE: O2.(Simon Devonshire appointed as marketing head)(Brief articl...
March 29, 2007

PEOPLE: Richard Madden.(Richard Madden chief executive at Claydon Heel...
March 29, 2007

Tiger Beer and Sky agree first TV sponsorship deal.(British Sky Broadc...
March 29, 2007

Bebo and digital media partner launch music download service.(Brief ar...
March 29, 2007

Woolworths to beef up its own-label product range.(Bartle Bogle Hegart...
March 29, 2007

Shell picks brands chief to succeed Raoul Pinnell.(Bruno Motta appoint...
March 29, 2007

IN BRIEF: GlaxoSmithKline could be fined.(Brief article)
March 29, 2007

IN BRIEF: Porsche increase stake in Volkswagen.(Brief article)
March 29, 2007

IN BRIEF: C&J Clark International shortlist.(Abbott Mead Vickers/BBDO ...
March 29, 2007

Blowfish faces four in NFL ad contest.
March 29, 2007

Easynet in talks over rally sponsorship deal.(Dior)(Easynet Ltd.)(Ford...
March 29, 2007

BBC Worldwide picks managing director.(Steve Macallister appointed as ...
March 29, 2007

Sky Movies unveils its revamp.(Dunning Eley Jones)(British Sky Broadca...
March 29, 2007

IN BRIEF: 888.com appoint All Response Media.(Brief article)
March 29, 2007

IN BRIEF: EDF appoint MPG.(EDF Energy)(Brief article)
March 29, 2007

Analysis: At last, the news mobile marketers want to hear.
March 29, 2007

Mastercard to push debit card in Euro 2008.(MasterCard International I...
March 29, 2007

LETTER: RED was not spending big money to raise less.(Letter to the ed...
March 29, 2007

LETTER: It could already be too late to save brand trust.(Letter to th...
March 29, 2007

LETTER: Full service is part of new media practices.(Letter to the edi...
March 29, 2007

LETTER: Be wary of the hidden pitfalls of live events.(Letter to the e...
March 29, 2007

LETTER: Sponsors can make the experience.(Letter to the editor)
March 29, 2007

Behavioural targeting - it could be holy grail of online advertising.
March 29, 2007

PEOPLE: GCap Media.(Richard Eyre appointed as non-executive deputy cha...
March 29, 2007

Strutt and Parker in profile ad push.
March 29, 2007

Tesco enters 'quit smoking' market.(Brief article)
March 29, 2007

Isobel faces #5m Ilva account challenge.(Brief article)
March 29, 2007

M&C arm wins #4m Vodafone dm slice.(LIDA to help Vodafone UK Ltd.'s ma...
March 29, 2007

Macmillan Cancer pools ad at Joshua-G2.
March 29, 2007

IN BRIEF: AG Barr appoint PHD North.(Brief article)
March 29, 2007

IN BRIEF: AG Barr appoint Leith Agency.(Brief article)
March 29, 2007

IN BRIEF: Guardian Media Group sells stake in Trader Media Group.(Apax...
March 29, 2007

Universal tests mobile technology in posters.(Mr. Bean's Holiday)(Brie...
March 29, 2007

Private equity has a great deal to learn about owning brands.
March 29, 2007

VIEWPOINT: Up, up and away - but for how much longer?(GCap Media PLC a...
March 29, 2007

GAMBLING: The cigarette of Damocles.
March 29, 2007

D&AD: Awards at the sharp end.(Michael Hockney)
March 29, 2007

INTERACTIVE: Just where will the rising online ad spend come from?
March 29, 2007

Agencies take Net to hearts as clients and budgets shift online.
March 29, 2007

INTERACTIVE: Uniting in common cause of planning currency for internet...
March 29, 2007

MOTHERCARE: One mother of a revival.(Mothercare Ltd. acquiring Chelsea...
March 29, 2007

MARKETING SERVICES: A changing perspective.(private equity)(initial pu...
March 29, 2007

HOTELS: Bed, business and bytes.
March 29, 2007

SPONSORSHIP: Onus on product ownership.
March 29, 2007

SPONSORSHIP: Hollis Sponsorship Awards.(ABN AMRO Bank N.V. (Amsterdam,...
March 29, 2007

FIELD MARKETING: Going undercover.(mystery shopping)
March 29, 2007

A handbag? The importance of being high earners is now clear.
March 29, 2007

Barclays loses head of direct marketing to agency Rapier.(Matthew Harr...
March 29, 2007

IN BRIEF: Unduly high prices charged.(Office of Communications (United...
March 29, 2007

Post Office ants to get marching orders.(Post Office Ltd. hires Mother...
March 29, 2007

PEOPLE: Jeff Dodds.(Jeff Dodds marketing head of Honda Motor Europe Lt...
March 29, 2007

Electronic Arts to launch record label.(Artwerk; Nettwerk One Music)(S...
March 29, 2007

Analysis: Red Bull faces tough task after Drnec's departure.(Nigel Tro...
March 29, 2007

Dyson seeks top marketer as expansion drive grows.(Dyson Group PLC)(Br...
March 29, 2007

Analysis: Kao tries to restore gloss to Frizz-Ease.(John Frieda Profes...
March 29, 2007

John Lewis hands Circus brand brief.(John Lewis Partnership PLC)(Brief...
March 29, 2007

US insurer briefs McCann Erickson.(McCann Erickson-London contracts wi...
March 29, 2007

Analysis: RKCR/Y&R clings to low-profile growth.(Rainey Kelly Campbell...
March 29, 2007

Telegraph beefs up its direct mail activity at expense of broadcast.(B...
March 29, 2007

The Royal Navy to use Bebo in recruitment campaign.(Brief article)
March 29, 2007

Knorr wins out in bid to sponsor ITV's 'Millionaire'.(Brief article)
March 29, 2007

IN BRIEF: Santander sponsorship.(Banco Santander S.A. hires 23red and ...
March 29, 2007

LETTER: The evolution of DM requires big changes.(Letter to the editor...
March 29, 2007

IN BRIEF: Future of radio group.(Brief article)
March 29, 2007

Frizz-Ease revamps to keep ahead of rivals.
March 22, 2007

Analysis: Fuller spices up the sports world.(appointment of Martin Low...
March 22, 2007

New Balance picks head of marketing.(promotion of Jonathan Ram )(Brief...
March 22, 2007

IN BRIEF: Morris Properties ad account.(Morris Properties )(Brief arti...
March 22, 2007

IN BRIEF: GlaxoSmithKline ad account.(Brief article)
March 22, 2007

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