Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

Games ad network to expand.
December 21, 2006

IN BRIEF: Energywatch unveils Confidence Code.(Brief article)
December 21, 2006

Mass push for USwitch.
December 21, 2006

LETTER: It's a shame Nick and Torin have to go.(Letter to the editor)
December 21, 2006

Wal-Mart's woes give WPP a second chance.(Wal-Mart Stores Inc.)(WPP Gr...
December 21, 2006

TRINITY MIRROR: Through the looking glass.(Sly Bailey of Trinity Mirro...
December 21, 2006

A refreshing consumer survey trumped by interactive jokers.
December 21, 2006

ONLINE RETAILING: The high street heads online.
December 21, 2006

LASTMINUTE.COM: Dot-com survivor.
December 21, 2006

AGENCIES: Get your act together.
December 21, 2006

LASTMINUTE.COM: Facts and figures.(Company overview)(Brief article)
December 21, 2006

MOTIVATION: Full team ahead.
December 21, 2006

Health do-gooders want us all behind the bike sheds.
December 21, 2006

Honda Formula 1 racing team plans to go green.(Brief article)
December 21, 2006

Ferrari picks sponsorship chief as top UK marketer.(Al Clarke joins Fe...
December 21, 2006

New campaign: ILVA.(Ilva Mobler and Tapper A/S)(Brief article)
December 21, 2006

Heineken seeks agency to handle #25m UK 'halal' beer launch brief.(Bri...
December 21, 2006

Analysis: Salmon leaps before she's pushed.(Clare Salmon to leave as M...
December 21, 2006

IN BRIEF: Morgan Stanley to offload credit card unit.(Brief article)
December 21, 2006

IN BRIEF: Nike promotes Dermott Cleary.(Brief article)
December 21, 2006

IN BRIEF: Axa Investment sells stake.(Axa Investment Managers)(Brief a...
December 21, 2006

CoffeeSlender-dieting drink launches with DM campaign.(direct marketin...
December 21, 2006

Air Wick loses design battle.(cases of Procter & Gamble Co. and Reckit...
December 21, 2006

Analysis: Are loyalty cards missing the point?
December 21, 2006

Agency to monitor Web for feedback on brands.(Beechwood setting up Flu...
December 21, 2006

Lowe 'days away' from a settlement.(cases of Interpublic Group of Comp...
December 21, 2006

Lindt lines up Grey to take on UK advertising account.(contracts of Li...
December 21, 2006

IN BRIEF: Real Affinity results.(Financial report)(Brief article)
December 21, 2006

IN BRIEF: Yours magazine campaign.(Brief article)
December 21, 2006

IN BRIEF: Carbon Trust appoint agencies.(Delaney Knox Warren, McCann E...
December 21, 2006

IN BRIEF: Salvation Army marketing campaign.(contracts of Harvest Digi...
December 21, 2006

IN BRIEF: Sony appoint 180 Amsterdam.(contracts of 180 Advertising B.V...
December 21, 2006

IN BRIEF: Asda reviewing ad account.(contracts of Asda Group PLC and F...
December 21, 2006

Nitro loses last remaining founders of Soul.(Andy Bird and Bruce Crouc...
December 21, 2006

Analysis: Are too few following The Red Brick Road?(Lowe London)(Compa...
December 21, 2006

FSA appoints Initials to #2m salt account.(Food Standards Agency)(Brie...
December 21, 2006

WebTrends launches dynamic search tool.(Brief article)
December 21, 2006

IN BRIEF: Toshiba launch high-definition DVD player.(digital versatile...
December 21, 2006

IN BRIEF: Kiss FM MD leaving station.(Bill Griffin )(Brief article)
December 21, 2006

IN BRIEF: ITV hit by drop in ad revenue.(Financial report)(Brief artic...
December 21, 2006

IN BRIEF: Times Media signs exclusive partnership.(partnerships of BMW...
December 21, 2006

Analysis: Game over for gambling sponsors.(United Kingdom. Gambling Ac...
December 21, 2006

Stella to end C4 film ads.(Stella Artois)(Channel Four Television Comp...
December 21, 2006

LETTER: We must handle e-mail marketing with care.(Letter to the edito...
December 21, 2006

LETTER: Merry Murray is a thousand times wrong.(Letter to the editor)
December 21, 2006

LETTER: Where Greavsie really won his Spurs.(Letter to the editor)
December 21, 2006

Ex-Ford chief to join Fuller's operation.(Stuart Dyble joins 19 Entert...
December 21, 2006

Consumer chief quits as BT axes its central marketing department.(brit...
December 21, 2006

Draft takes action to mollify clients after Wal-Mart firing.(Howard Dr...
December 21, 2006

Wii launch ad draws series of complaints over violence.
December 14, 2006

Brands sign up for POPAI in-store advertising tests.
December 14, 2006

IN BRIEF: Honda campaign.(Brief article)
December 14, 2006

Shazam hands AdConnection brand awareness task.(advertising of Shazam ...
December 14, 2006

LETTER: MoreThan a nod to the environmental issue?(Letter to the edito...
December 14, 2006

LETTER: Murray's got the wrong end of Watchdog's stick.(Letter to the ...
December 14, 2006

LETTER: Chelsea's vision may be too much to tackle.(Letter to the edit...
December 14, 2006

LETTER: Livingstone's unfair treatment of the 4x4s.(Letter to the edit...
December 14, 2006

DIRECTOR ENQUIRIES: Do 118 numbers add up?
December 14, 2006

PLAYSTATION: Testing times.(Sony PlayStation 3)
December 14, 2006

PLAYSTATION: Facts and figures.(Sony Corp.)(Financial report)(Brief ar...
December 14, 2006

PROMOTIONS & INCENTIVES: The rules of engagement.
December 14, 2006

PEOPLE: OMD UK.(Jonathan Allan appointed as Steve Williams promoted)(B...
December 14, 2006

PEOPLE: Ford.(Mark Schulz is leaving Ford Motor Co.)(Brief article)
December 14, 2006

PEOPLE: BSkyB.(British Sky Broadcasting Group PLC appointed Dawn Airey...
December 14, 2006

PEOPLE: Transport for London.(Chris Macleod appointed)(Brief article)
December 14, 2006

Lib Dems seeks to bolster communications strategy.(Liberal Democrat Pa...
December 14, 2006

Shepherd Neame wins marketing rights in Asahi Europe restructure.(dist...
December 14, 2006

Google to star at Marketing Week Summit.
December 14, 2006

Tommy Guns unveils branded hair range.(Brief article)
December 14, 2006

Analysis: Sky's not the limit for Google partnership.(British Sky Broa...
December 14, 2006

Vivid plans ad boost to back Crayola brand revamp.(contracts of Vivid ...
December 14, 2006

De Vere picks Britvic marketer.(De Vere Hotels appointed Richard Colli...
December 14, 2006

Analysis: Marketers face uncertain future as takeovers take off.
December 14, 2006

Red Brick Road wins #8m Gala account without pitch.(Gala Coral )(Brief...
December 14, 2006

Farm in line to pick up #2.5m Young's task.(Wells and Young's Brewing ...
December 14, 2006

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