Marketing Week

Reports news and information about marketing, advertising, and media in the United Kingdom. Provides coverage of product launches, shifts in major brands strategies, plus account moves and media developments. Includes analysis and comment on UK industry issues, as well as pan-European marketing developments.

INTERACTIVE: Online is not quite king of the ad world.
August 31, 2006

New campaign: Ericsson and Vodafone.
August 31, 2006

Charity hits out at ASA for 'ageist' Mazda ad decision.
August 31, 2006

PEOPLE: McDonald's.(chief operating officer Mike Roberts resigns)(Brie...
August 31, 2006

New Balance 'Heroes' celebrate centenary.(New Balance Athletic Shoe In...
August 31, 2006

New campaign: Vodafone.(Bartle Bogle Hegarty Ltd.)(Vodafone Group PLC)...
August 31, 2006

Kia's UK chief quits.(Paul Williams, director of Kia Motors UK (Stockp...
August 31, 2006

Rich Prosecco arrives in UK with Hilton tour.(Paris Hilton to promote ...
August 31, 2006

Barclays fund arm to boost spend.(Barclays Global Investors)(Ogilvy & ...
August 31, 2006

Mangotree wins South African cider business.(Mangotree Marketing)(Dist...
August 31, 2006

IN BRIEF: Euro RSCG.(Euro RSCG Worldwide Inc.)(Brief article)
August 31, 2006

IN BRIEF: Enterprise IG.(Aegon UK)(Enterprise IG Group)(Brief article)
August 31, 2006

IN BRIEF: Leith Agency.(Leith Agency appoints an White, Richard Marsha...
August 31, 2006

IN BRIEF: Godiva.(Godiva Chocolatier Inc.)(Margeottes Fertitta Powell ...
August 31, 2006

H-P in product placement move to ditch fusty image.(Hewlett-Packard Co...
August 31, 2006

Bookmaker in rugby shirt deal to push Web division.(Coral Bookmakers s...
August 31, 2006

IN BRIEF: ScreenFX.(ScreenFX has bought POPtv)(Brief article)
August 31, 2006

IN BRIEF: Immedia Broadcasting.(Immedia Broadcasting company sales and...
August 31, 2006

IN BRIEF: Turner Broadcasting.(Turner Broadcasting Europe and France T...
August 31, 2006

IN BRIEF: Associated Newspapers.(Associated Newspapers bought SimplySw...
August 31, 2006

IN BRIEF: Google.(Google Inc signs deal with eBay Inc)(Brief article)
August 31, 2006

IN BRIEF: Scottish Media Group.(Scottish Media Group PLC)(Ulster Telev...
August 31, 2006

Bmibaby signs to sponsor UK ice hockey Elite League.(Bmibaby airlines ...
August 31, 2006

LETTER: Ignore the grassroots community at your peril.(Letter to the e...
August 31, 2006

LETTER: Call centre staff need to go with the flow.(Letter to the edit...
August 31, 2006

LETTER: Real-time targeting cuts out guesswork.(Letter to the editor)
August 31, 2006

LETTER: Well-tailored mail suits time-poor lives.(Letter to the editor...
August 31, 2006

INTERACTIVE: Social sites and blogs are the talk of the Net.(analysis ...
August 31, 2006

Vodafone plots foray into UK broadband market this year.(Vodafone Grou...
August 31, 2006

Kwik-Fit loses chief marketer McKenzie.(Kwik Fit Holdings PLC appoints...
August 31, 2006

IN BRIEF: Co-operative Group.(Co-operative Group (CWS) Ltd.)(Brief art...
August 31, 2006

IN BRIEF: Branston.(Branston Potatoes)(H.J. Heinz Co.)(Brief article)
August 31, 2006

IN BRIEF: Thames Water.(RWE Thames Water PLC to reduce workforce)(Brie...
August 31, 2006

PEOPLE: Asda.(Douglas Gurr appointed at ASDA Group Ltd.)(Brief article...
August 31, 2006

PEOPLE: Aquascutum.(Charlotte Thomas appointed as global communication...
August 31, 2006

PEOPLE: Lexus.(Toyota Motor Sales U.S.A. Inc. Lexus Div. appoints Ewan...
August 31, 2006

PEOPLE: Tourism Australia.(Tim Jones appointed as marketing manager)(B...
August 31, 2006

PEOPLE: AXA UK.(Olivier Marlee appointed as marketing director)(Brief ...
August 31, 2006

Lidl trumps rivals with low-cost flights offer.(Lidl)(Brief article)
August 31, 2006

Diageo plans 'vodka water' follow-up to Smirnoff Ice.(Brief article)
August 31, 2006

NU in launch of Web-only cover.(Norwich Union PLC)(Brief article)
August 31, 2006

Red Bull calls on Marx for UK red vodka trial.(Richmond Marketing to i...
August 31, 2006

Warner plans internet-only marketing to lure over-50s.(Warner Breaks)(...
August 31, 2006

IN BRIEF: Easy Cruise.(EasyCruise)(Louis Cruise Line)(Brief article)
August 31, 2006

IN BRIEF: Ford.(Ford is in talks with former chief executive Jacques N...
August 31, 2006

Analysis: Norwich Union goes for gold with athletics sponsorship.
August 31, 2006

HoMedics appoints Spirit to handle #1m ad account.(Homedics Inc. distr...
August 31, 2006

IN BRIEF: The Welsh Assembly.(Welsh Assembly is hunting for a media pl...
August 31, 2006

IN BRIEF: Bezier.(Bezier, the in-store marketing agency)(Brief article...
August 31, 2006

Carat set to pick up #25m B&D Euro task.(Black and Decker contracts wi...
August 31, 2006

Space wins new #2.7m South-west tourism push.(South West of England Re...
August 31, 2006

Analysis: Kiss embraces a future beyond radio.
August 31, 2006

Teachers' channel tests on-demand cable programmes.(Teachers' TV)(Brie...
August 31, 2006

VIEWPOINT: Tories take up torch of rebranding task.
August 31, 2006

DAVID WHELDON: Brand champion.
August 31, 2006

ELECTRONICS: Sony's woes smoulder on.(Sony is the world's second-bigge...
August 31, 2006

MARKETING: Touchpoints a sore point for consumers in need of delight.
August 31, 2006

INTERACTIVE: Campaign of the month - prehistoric park.(IAB Creative Sh...
August 31, 2006

INTERACTIVE: Search marketing feels pressure of click fraud.(engine of...
August 31, 2006

INTERACTIVE: Mobile ads learn from past mistakes.(mobile phone adverti...
August 31, 2006

INTERACTIVE: Reeling in the digital cinema audience.(online advertisin...
August 31, 2006

INTERACTIVE: Self-select is not the best model to emulate.(Bebo)
August 31, 2006

INTERACTIVE: Respect the users and cash will follow.(advertising)
August 31, 2006

KRONENBURG 1664: Plotting a french revolution.(market shares and adver...
August 31, 2006

DIGITAL MARKETING: Who's afraid of the WWW?(Industry overview)
August 31, 2006

KRONENBURG 1664: Facts and figures.(Brief article)
August 31, 2006

INSIGHT - STUDENTS: Under the skin of the undergrad.
August 31, 2006

PUBLIC RELATIONS: Pick a perfect PR partner.
August 31, 2006

MARKET RESEARCH: Sense and sensibilities.
August 31, 2006

Albion gets that sinking feeling as its burghers turn to burgers.
August 31, 2006

Marketing Week to launch daily news and jobs website.(www.marketingwee...
August 31, 2006

Lycos signs major online ad deal with Blinkx engine.(Lycos Inc signs d...
August 31, 2006

Analysis: Tories' hiring passes branding torch to a new generation.
August 31, 2006

Otto looks to boost sales further with #8m media agency search.(Otto)(...
August 31, 2006

New Campaign: Kiss.(Kiss, the Emap-owned dance music station.)(Brief a...
August 31, 2006

Page 1|2|3|4|5